The Finnish trading network is still in the capital. Addresses of Stockmann in Moscow

The famous Stockmann network intends to close several of its stores in the capital and plans to completely withdraw the brand Lindex from the Russian market within a year. сохранятся, а какие исчезнут, говорить пока рано. What addresses Stockmann in Moscow will remain, and which disappear, it is too early to say. To guess the main reason for leaving is simple: the rapid decline and the subsequent instability of the Russian ruble.

Finnish traders

Coming to the Soviet Union one of the first, in the eighties, the Finnish company Stockmann quickly gained popularity in the Russian market. Despite the fact that the company has points in more than a dozen countries in the world, in Russia, most of the assets are located. , Санкт-Петербург, Екатеринбург) и сеть брендовых точек продажи «Сеппала» и «Линдекс». During its existence, the Finnish company opened department stores and stores Stockmann (Moscow , St. Petersburg, Yekaterinburg) and a network of branded outlets for the sale of Seppala and Lindex in the largest cities of the country.

Losses due to the crisis

As explained by the representatives of the Finnish company, a sharp fall in the ruble's exchange rate resulted in a significant decrease in the total profit for the reporting period. Starting in 2014, sales were down about 10% per year, which led to the company's loss for the current year of more than 60 million euros. The drop in sales was observed not only in Russia, but also in Finland, nevertheless the most pronounced losses are attributed to the Russian branches.

The main profit of the company (and this is more than half of the total revenue) falls on large department stores. As for brand stores, it should be noted that the demand for goods in the shops of "Lindex" at the beginning of the year grew in all countries, again with the exception of Russia and the Baltic States.

Having published the results of sales and annual reports, Stockmann launched an anti-crisis program, according to which it was planned to reduce losses by at least 50 million euros per year. According to the plans, not only Russian retail facilities, but also some shops in Finland, have fallen under the reduction.

, аналитики видят в следующем. The reason why the Stockmann addresses in Moscow began to disappear from the map, analysts see the following. First of all, the main Russian visitor of Finnish shopping centers belongs to the middle class. These people in connection with the crisis have fallen in purchasing power, and from expensive and moderately expensive pavilions, consumers have rushed to cheaper discounters. As you know, in the crisis to set the goal of providing goods to the premium sector of buyers is not a winning strategy.

Current addresses of Stockmann in Moscow

Anyway, to get the company out of a difficult financial situation is not an easy task. Bringing anti-crisis measures into effect will take some time, and it is still possible to visit Finnish outlets in Moscow. Two shopping centers with stores Stockmann located on the Leningrad highway, it's Mega Khimki (23 kilometers) and Metropolis (in house 16a / 4). One - on Prospect Mira, house 211 - "Golden Babylon Rostokino." Moving along the MKAD, on the 41st kilometer you can visit the shopping center "Mega Teply Stan". And, finally, in the city of Kotelniki, at the 1-st Pokrovsky proezd, house 5, is the complex "Mega Belaya Dacha".

Addresses Stockmann (Moscow) will soon be reduced from 5 to 2. It is well known about the closure of department stores in all shopping centers "Mega", but the timing of the closure is still not known. The new owner of retail facilities will be the company "Reviva Holdings", represented on the Russian market by the network of department stores "Debruss".

, поскольку уход финской компании с российского рынка уже предрешен. When planning a trip to the shopping center, it is worthwhile to clarify the relevance of this or that Stockmann address in Moscow , since the departure of the Finnish company from the Russian market is already predetermined.