Tele2: feedback from employees, customers, customers

Tele2 is one of the most famous Russian brands operating in the cellular communications market. However, this organization recently began to develop as a full-fledged player at the federal level. Starting as a regional operator, the Tele2 brand has come to Moscow, and expects to become one of the leading suppliers in the Moscow communications market. How do you evaluate the quality of the services provided by the company to its customers and customers? How do employees of Tele2 characterize their employer?

General information about the company

The Tele2 brand, whose reviews are frequently found on thematic online portals, has been operating in the Russian Federation since 2003. The company is known as a player of the market, grown from the level of a modest regional operator to a powerful national brand. In 2013, the Russian division of the Tele2 brand, owned by the Swedish company of the same name, was sold to VTB Group, after which the company became independent from the head office in Stockholm.

In February 2014, Tele2 (expert reviews characterized this event in an exceptionally positive manner), together with Rostelecom, formed a new federal brand that could be considered as directly contending with the Big Three players - Beeline, MTS and MegaFon. The current license portfolio allows Tele2 to carry out activities practically throughout the whole territory of Russia and to build, thus, a network of mobile communication services on a federal scale. The company has reserved frequencies of 3G and 4G, which allows it to be competitive in one of the most dynamically growing segments of mobile services - providing access to the Internet.

In 2015, added the geography of the presence of the brand Tele2 Moscow. Comments of market analysts regarded this event almost as a sensation - for many years the company could not get on the market of the Russian capital. At last she succeeded. The presence of the brand in the Moscow market has a number of peculiarities - first of all, in the aspect of the use of communication technologies. Consider them.

Technological features of the Moscow communication market

First of all, experts note that the Tele2 brand does not have the capability in Moscow to operate at 900 MHz. That is, the operator will not be able to work in the capital so far, providing services in the GSM standard. At the same time, the real need for this may be absent - because, firstly, building a new GSM infrastructure from scratch does not always make sense, and secondly, Tele2 has a wide range of other frequencies. Such as, for example, 2.1 GHz, as well as 2.5-2.7 MHz. This enables the brand to actively develop in the capital in the segment of providing access to the mobile Internet - based on 3G and LTE technologies.

Another resource available for the brand in Moscow is the optical cables from Rostelecom, with which, as we noted above, the company is actively cooperating. The company Tele2, as analysts say, has the opportunity in the process of expansion in the capital market to install a new and technologically advanced equipment. While those cellular operators who have been working in Moscow for a long time can not always afford to upgrade the infrastructure, since investments already invested in current equipment have not paid off. Indeed, in the modern market of communication equipment, there are increasingly cheaper and less energy-intensive devices, also compatible with advanced communication technologies, such as 3G and 4G. Moreover, those operators who are already present in Moscow, most likely, will have to modernize the current infrastructure in order to preserve their competitiveness. While at Tele2 it will be quite modern.

Franchising

The brand expands its presence by different methods. So, the operator can develop a regional network by the traditional method - by opening branches. But there is one more, in fact, turning into the main way of expanding the geography of Tele2 - a franchise. The experts' comments on the business model proposed by the brand are very positive. Within the framework of a franchise, entrepreneurs can achieve impressive results in terms of profitability of their business if, firstly, they start working in the geographic or social segment of a business that is not yet saturated, and secondly, they will be able to make enough efforts to attract new customers.

Tele2 Reviews

Having studied the basic information about the brand, we can investigate reviews about it, compiled by customers and customers of services, as well as employees of Tele2. These points of view can be classified into several main categories:

- Opinions assessing the competitiveness of Tele2 tariffs;

- assessing the quality of services provided by the company;

- opinions regarding the level of customer service.

In turn, within the mentioned categories, it is possible to distinguish other subgroups of reviews-for example, those relating specifically to mobile Internet or voice communications. A separate category of opinions will be the evaluation of the brand as an employer - employees of Tele2. Consider the relevant points of view on the activity of the Tele2 brand, which is considered, as we noted above, a direct competitor to the Big Three players, in more detail.

Reviews of tariffs

Tariffs from Tele2 (reviews of many market analysts, customers and brand customers confirm this) are among the most competitive in the segment. If we talk about the prices of this operator for voice communication, then they can be classified as the most affordable. Especially when it comes to tariffs within the network. Some of them allow Tele2 subscribers to communicate without time restrictions for a very small monthly fee.

Among such offers from Tele2 - the tariff "Black". Reviews about him are extremely positive. Subscriber fee within this tariff is about 90 rubles a month - bringing it to your account, the clients of the operator get the opportunity to communicate within the network without time limits. As for calls to the numbers of other mobile brands - they can also be carried out at quite competitive rates. A minute of such a conversation will cost about 1-1.5 rubles. As for tariffs for mobile Internet - for example, on 3G technology, Tele2 (customer and market analysts confirm this) forms price proposals, generally corresponding to those offered by other leading mobile operators.

As some experts note, for the mobile Internet market in Russia is characterized by an unofficial "monopolization" of price offers from competing players. Of course, this does not mean a collusion between them. Simply this segment is extremely rich, characterized by high costs and requires a long investment. It is very difficult for individual operators to offer tariffs that are fundamentally lower than those of competitors. Higher price proposals, in turn, need to be supported by an appropriate level of quality of services. However, none of the Russian operators has special advantages in this sense. The largest players in the market have almost the same access to technology and communications infrastructure. Therefore, the prices for mobile Internet for all operators are about the same.

How do subscribers rate Tele2's proposed tariffs? The clients 'and buyers' reviews about the prices are very positive in that they can indeed be classified as the lowest in the Russian market. Especially it concerns, as we noted above, traditional mobile services - such as voice communication, SMS. Prices for the Internet Tele2 offers, in turn, comparable to those of the Big Three - but in combination with cheap traditional services, the use of online access from Tele2, as some subscribers note, may be a more preferable scenario.

Reviews about the quality of voice communication

What do Tele2 customers say about the quality of traditional mobile services - voice, 2G-Internet, SMS? The Tele2 brand (reviews of the consumers of the services it provides confirm this) is primarily known as a service provider concentrating its activities in large settlements.

However, as many market experts note, as well as the company's clients, the brand is increasingly active - at a pace commensurate with those that are characteristic for the work of the Big Three operators - it is also actively deploying its presence in remote regions of the constituent entities of the Russian Federation. At the same time, the quality of voice communication and associated traditional services - 2G-Internet and SMS, is provided by Tele2 at the highest level regardless of the geography of subscriber use of services provided by the operator.

Reviews about the quality of the Internet

Actually, how do users evaluate the proposed Tele2 Internet? The feedback of the company's clients regarding the respective services is largely predetermined by the specific geography of using online access to the network. The fact is that the upgrade of the Tele2 infrastructure, which is necessary to ensure stable connection of subscribers with the Internet via mobile channels, can not be objectively implemented at a time all over Russia.

In some regions, the operator has successfully transferred its lines to 4G-standards, in others - so far the main traffic goes through 3G-channels. Therefore, feedback from users from different regions of the Russian Federation regarding the evaluation of the speed of access to the Internet will obviously differ. But with regard to such aspects of online access, as the stability of the connection, the duration of ping, the uniformity of the data download speed, - Tele2 services are estimated quite positively.

Reviews about the quality of customer service

The most important condition for the successful development of any business is the high quality of customer service. Does his company provide Tele2? Customer feedback on the service - different, and in many ways subjective. It is useful to classify relevant opinions into several main categories:

- those that reflect the experience of interaction of the operator's subscribers with the brand's specialists in the office and by phone;

- those that characterize the quality of Tele2's service to its customers via the Internet.

Let's study them in more detail. As for the offline and telephone interaction between the brand and its customers, the feedback indicates that people assess the level of competence of Tele2 specialists as high. Employees of the company, as Russian subscribers note, show high professionalism, readiness to explain any interesting details regarding tariffs for various services, as well as the specifics of their provision.

Online Tele2, like many other major brands, also actively interacts with customers. Communication between the brand and customers of its services is very actively carried out, in particular through social networks. Those specialists who communicate with customers through the appropriate channels, can write their comments on any feedback, or send a personal message to the subscriber with the necessary explanations.

Staff Reviews about Tele2

What do people who work in Tele2 write on thematic online portals? The feedback of the company's employees, first of all, should be distinguished from those left by professionals hired by franchisors. It is clear that the specifics of the work in the branch of the brand, characterized by a special corporate culture, highly competitive salary conditions and career prospects, may differ from the activities in the firm that cooperates with Tele2 within the franchise.

If we talk about specialists working directly in the staff of the organization - their feedback, although subjective at times, but reflect the people's positive attitude to the conditions of work in Tele2 and the prospects for professional development together with this company. Many experts recognize that they are particularly impressed by the work in the company with a great growth potential, with ambitions. Tele2 is a brand that has to compete with experienced, powerful market players. Operators of the big three in many components - such as, for example, the size of the subscriber base, so far ahead of Tele2. Feedback from employees, however, suggests that many young, as well as experienced professionals, come to the company largely because of their desire to participate in the development of prospective business.

Summary

What conclusions can we draw by examining the most noteworthy facts about the relatively new federal brand of the Russian mobile communications market, as well as the opinions of customers and customers about the company? Are Tele2's leading operators in the technological aspect fundamentally ahead of the mobile operator? Tele2 (feedback from the buyers of this company's services and market experts confirm this) is practically in no way inferior to the largest players in the market, either in terms of technologies or in the aspect of using tools to expand its business. The brand is actively expanding both in the form of branches and in the framework of prospective franchising.

If to speak about tariffing - this is the most competitive in terms of traditional communication services. However, those tariffs that Tele2 offers in the mobile Internet segment can also be viewed as sufficiently attractive. Thus, a new powerful player appeared on the federal cellular communications market in Russia - Tele2. Reviews about it - both in the environment of experts, and in the client community, in general, are quite positive and reflect all those technological and marketing advantages that characterize the new brand.