A few decades ago, our compatriots dubiously pronounced the words, which at the moment are an integral part of the lexicon. Thanks to the process of globalization, we not only study the culture of other countries in films and music, but also have the opportunity to enjoy the landscapes of different continents first hand. The information obtained allows us not only to improve in the sciences, to expand our own consciousness and to better understand the surrounding world, but also to borrow from other nations their familiar and new for us subjects and concepts for changing everyday life.
Wide use
One of these words, which not so long ago became part of the lexicon of compatriots, is the term "showroom". This concept came to us, like many others, from abroad. It should be noted that in the territory of the countries that once belonged to the great Soviet Union, this word appeared relatively recently - just a few decades ago. In Europe and the countries of America, the concept under consideration appears since the spread of market relations. Despite the popularization of the foreign term, many people want to know the answer to the question: showroom is what? What is it for? In what areas is it used and what are its advantages? Secrets and secrets of the borrowed concept will be revealed by our article.
What is hidden in this word?
Acquaintance with the term we are interested in will begin with his etymology. If you turn to the help of English dictionaries, you can find out that the showroom is a transcription of a foreign phrase "show room". The last in translation means "demonstration or exhibition hall". We can say that the showroom is a place where any goods are exhibited to the audience. As a rule, this is done for informational purposes. The visitor can get more detailed information about the products he is interested in, and also make an order for the delivery or manufacture of the sample he likes. Yes, it's true: in showrooms for the most part only single copies of goods are displayed, designed to attract customers. There is never a product in bulk. At the present time, the most popular are showrooms of clothes, shoes, cars, furniture, tiles, laminate, sanitary ware, etc.
Single goods, or "No" of mass character!
However, for the time being this word is not used for its intended purpose. Many people, not quite understanding the meaning of the concept in question, inadvertently distort it, applying the term for the name of warehouses and stores, where the goods are not presented in a single version. It's no wonder that many people are confused and can not understand what a showroom is. Show - "show, show" room - "room". So word for word is translated. There is no question of wholesale or retail trade here. "Look, meet and order" - this principle of work is based on almost all the showrooms in Moscow, London or Los Angeles.
Show-room of category "Ready-made fashion"
However, there are some exceptions that apply to showrooms of clothes and shoes. Initially, in such places the visitor is given the opportunity not only to see the collections shown and make an order, but also to buy a favorite specimen. In this case, an exception is made to the showroom of clothes in the category "ready-made fashion". As already mentioned above, the samples shown in the exhibition hall can be ordered. However, the interesting fact is that the time for making the chosen specimen is strictly regulated. This parameter is determined in accordance with the global schedule of companies offering exclusive products. Clothes or shoes on order are sewn twice a year or, at most, every quarter.
Placement of exhibition halls
Some showrooms in Moscow, Paris or Madrid are located directly in factories or factories. Sometimes the exhibition halls are distributive. In order to improve and facilitate the work of their potential wholesale consumers, many companies open exhibition halls in the most profitable cities for them in the world. At the same time, not only financial possibilities of consumers are taken into account, but also the territory of brand distribution, recognizability and deeper implementation of it into the masses. For wholesale customers showrooms are an excellent opportunity to get acquainted with the assortment of products and, taking into account the features of the market, order the selected products. For retail buyers, showrooms are a convenient option for purchasing good quality wardrobe items at wholesale prices. This, of course, is not a characteristic feature of each exhibition hall, but many Italian distributors give their customers this opportunity. You can buy clothes, shoes and accessories at low prices after the end of the wholesale purchase campaigns. It should be noted that in this case most copies will be only one, the most running size. As a rule, for clothes - this is the 42nd, and for shoes - the 37th.
Differences from the boutique
Showrooms in Moscow are quite common. Among them are exhibition halls for furniture, building and facing materials, engineering novelties and cars. Of course, there are also distributors in the capital of famous brands with world-famous brands. Interested persons can order stunning exclusive items from new collections or purchase favorite options of the previous season. However, do not identify the showroom with the boutique, because for the second option is typical of the mass of customers. At the same time, there are no buyers in the showroom. Here, every visitor is welcome, an individual approach is taken to each. Whether it's a children's, female or male showroom - in each of them the client will feel comfortable and completely free. It is noteworthy that in every exhibition hall of this kind all buyers are aware in person. It is worth noting that some showrooms of exclusive clothing are pretty well classified and getting into the "holy of holies" of fashion is not so simple. For this you need to get a recommendation from one of the regular customers.
Comfort for all
The considered variant of updating the wardrobe is very convenient for famous personalities, tired of persecution of the paparazzi. The showrooms often feature novelties from various brand designers, so it's no surprise that both the style and quality of the clothes are always at the highest level. The client is given an amazing opportunity to choose a new outfit from the most fashionable things at the moment. Agree, this is very convenient. For many people, a visit to the showroom becomes a permanent ritual. After all, it is here you can buy not just a necessary wardrobe, but also to show yourself.
In Moscow, almost every boutique of exclusive clothing has a showroom. The exhibition hall is a separate room with limited access, where customers are invited to look at the "freshly baked" novelties from famous couturiers. This allows you to be aware of changing trends in the fashion world and follow their trends.
To date, in addition to already well-known exhibition halls for adults, the children's showroom is also gaining popularity. Now parents have a tremendous opportunity to acquire an excellent and, more importantly, exclusive wardrobe for their beloved child.
We generalize information
Showroom clothing - a place where the attention of visitors is offered products of one, sometimes several brands. At the same time in this hall the client has the opportunity not only to examine the exhibited goods, but also to order the liked samples of both this and the future collection.
At the same time, the showroom is an excellent opportunity to become the owner of exclusive clothes immediately (for exhibition halls of the category "ready-made fashion") and not be afraid for the mass distribution of the acquired novelty.