Push notifications - what is it? How to connect and how to disable push notifications?

In the world of information technology, only a small part of all inventions are used. But most of the things are designed to make our life easier. That's about one of these improvements and will talk in the article. This is a push notification. What are they and where can they be used? Push notifications - what is it? IPhone, Android, multifunction phones - where they are configured and how to enable / disable them?

Meet - Push Notifications

What it is? This is the name of brief pop-up notifications that appear on the screens of touch technology (tablets, phones) and report important updates and events. If desired, they can be used as a simple form of dialogue between the seller and the buyer, which led to their wide application in the field of marketing.

So, if you consider the option with the application, then the main task - to inform about updates, new content (or just a reminder that it was not used for a long time). How do I make push notifications for an application? To do this, it is necessary to use the application programming interface that exists for a specific phone (actually, for the operating system used).

The reason for this technology was the desire of specialists to support the circle of users of their developments. Setting Push notifications is not anything complicated. At the end of the article contains information about the features of their inclusion / disconnection on different operating systems.

Push Button Applications

Where can you use this technology? Let's dwell a little on the statistics, which can boast of Push-notifications. What this will give us, we will consider later. So:

1. Most of all (41%) they are used to notify the release of new applications or updates to existing ones.
2. Then (24%) there is a mailing about special offers.
3. To inform about the new content that appeared in the program, it is applied in 14% of cases.
4. The least targeted (12%) are used to send advertising and / or referral links.
5. The remaining 9% fall on other types of information.

If you do not receive Push notifications from those to whom you are subscribed, and nothing has changed in the settings, this does not mean that there will not be any. Perhaps, the cause of the problem was simply a communication failure. If you are a developer, then something was wrong in the applications themselves.

New Marketing Channel

Before considering how to interact with this technology, from the perspective of the user, let me spend some more time and talk about the concept of push notification in marketing. When using such a development, it is necessary to closely monitor, not to cross the fine line that separates cooperation from obsession. If these lines are read by a marketer or a person receiving the appropriate education, remember that this way should be provided with valuable information that will be positively displayed on the subsequent interaction.

Push notifications must contain timely and relevant content. So, in an application that is aimed at children, advertising coffee will be very out of place, which, in turn, will certainly lead to a loss of popularity.

Example of use

Popular is the use of such technology for a brief notice of the action of friends. Considering this, you can remember about "Twitter", which informs its users about the emerging changes in the profiles of friends.

Some companies use GPS to determine where their customers are, and if there is a point of sale nearby, they send a notice. The timeliness of receiving a message is important. The implementation feature is that for Push-notification there is no need to access the Internet, because often all the necessary information is stored in the application itself (as a rule).

Features of use

So, if it was decided to use Push notifications as part of the marketing plan, it's not superfluous to make sure that they meet the following conditions:

1. The content should be relevant and relevant.
2. There should be the possibility of refusing the mailing.
3. It is desirable to link to social networks so that users have the opportunity to discuss.
4. It is wise to select a quantitative policy - no one has a desire to receive 20 notifications per day.

Now you can proceed to activate such a technology. For ease of understanding, the order of actions will be broken up depending on the operating system that is installed on the mobile device. So, how do I set up push notifications?

Android

This is the most popular operating system, which gained its status due to free distribution and constant improvement. How do I enable / disable push notifications on it? To disconnect, you must perform a series of actions in this order:

1. Go to the phone settings.
2. Go to your account, then - to notifications, and already there will see information about Push.
3. Choose the desired settings, restrictions on receiving - in general, do everything as you want.

But what to do if there is a desire to enable / disable push notifications not for everyone, but only for one application? In this case, too, provides its own algorithm:

1. Go to settings.
2. Go to an item such as Notifications.
3. There will be presented all installed on the touch phone application, and you should select your object by clicking on it.
4. Disable or enable the receive function of messages from this program.

As you can see, in the performance of these actions there is nothing complicated, and this is not only on the operating system "Android." Push notifications are turned on / off with the same ease on other devices.

IPhone and iPad

How can I enable Push notifications here? IPhone and iPad are not fundamentally different here. Here, operations with this technology will be considered according to the previous principle. So, to disable or enable messages received from specific programs, you need to perform the following sequence of actions:

1. Go to the main screen of your device and find a button that looks like a double circle, in which there is a prototype of a road that diverges into two directions at an angle of 90 degrees.
2. Find the "Notifications" button, and then - the application that interests you.
3. Near the "Allow notifications" item you will see a button located in the slider. To enable / disable notifications, click on it. If it is white, it means that receiving messages is currently prohibited. In the case where the button is green, you are already receiving notifications from this program.

And how to disable such messages at all? To do this, perform the following steps:

1. Go to settings.
2. Go to your account.
3. Go to notifications.
4. Go to the Push section.
5. Conduct the adjustment at will.

Here's how to enable Push Notifications on your iPhone. Given that their settings do not change very much, there are no problems with changing the settings on different versions.

Multifunction Phone

It should be noted that in this case, it is possible to work with Push notifications only on certain models, and this function has not acquired wide application practice here. But if you are the owner of such a unit of technology, then we suggest that you familiarize yourself with how to enable / disable such a phone extension. It should be borne in mind that the path may vary depending on the model, so if you do not find what you need through the directions in the article, you should look elsewhere:

1. From the Home screen, press the Menu.
2. Select "Settings" and look for "Push Notifications". They can be placed in a separate submenu or in the "Phone or connection settings".
3. You customize this technology to your taste.

Conclusion

So we reviewed push notifications, what it is, why they are needed. Finally, we recall the previously missed moments. Push notifications are quite valuable in terms of marketing and with proper use can bring significant benefits to the enterprise and make life easier for consumers. But in everything you should stick to the golden mean.

Push-notifications are also valuable because if an application does not require the constant distribution of information on its behalf, it can be used for advertising purposes, providing an opportunity for other developers or enterprises (companies) to inform users about new events. But it is important to take into account the thematicity of the information provided.