"Maybelin", Mascara "Push-Up Drama" (Maybelline Push-Up DRAMA): description, prices, reviews

"Meybelin" is a popular brand of decorative cosmetics, which is very popular not only in the USA, but also far beyond them. Each new ink of this company becomes a real hit. Some of them are rapidly ahead of competitors and occupy leadership positions in sales of the year. Another nice novelty was the ink from "Meybelin". Mascara "Push-up Drama" won the hearts of many girls thanks to the incredible effect of false eyelashes. Let's get acquainted with the cosmetic product closer.

A bit of history

The brand "Meibelin" began its existence in 1913. Pharmacist TL Williams, at the request of his sister, Maybell, created mascara using coal dust and petroleum jelly. The effect of the product received was liked by many, and already in 1915 the cosmetic company "Meybelin" was created. The name was obtained as a result of combining the name Meybel and the word "Vaseline". Soon after the discovery, the manufacturer began to produce shadows, pencils, carcasses.

At present, it is one of the most famous cosmetic companies, carrying out deliveries of its products practically all over the world. In 1996, the brand passed into the ownership of the company "L'Oreal" and moved to New York. After that, cosmetics is renamed into "Maybelin New York" and creates a series of new types of carcasses, nail polishes, as well as a "Express 3-in-1" tone tool. Mascara "Meybelin Volume" (Volume Express) is still the favorite of customers.

What brought a novelty?

The new ink from "Meybelin" was not left without attention: the fans rightly hurried to buy, in order to quickly test its effect on yourself. And the manufacturer was very intrigued: false eyelashes with just a few strokes of a brush. How here not to be interested?

Maybelline Push Up Drama promises mega-volume and scope. Twisted, long and lush eyelashes - the dignity of any girl. Advertising echoes: cherished beauty at an affordable price. The new formula is designed specifically to increase the length and volume of the eyelashes. After applying makeup they will look as if they were enlarged.

Packaging

Production company "Maybelin" ink "Push-up Drama" is packed in an elegant and very unusual tube. This is a case with a mirror surface, which other brands have not produced so far. The colors of the design are red and crimson. The cap is made in red, and the lower part is made of raspberry. In form, the tube has an average convex part and identical in size ends. There is a feeling that one narrow case was put over the metal bandage. It is made in black. On this part, the pink font says the name of the carcass: Maybelline Push Up Drama.

The brush in the tone of the design is made in crimson color. The tube inside has a dispenser that regulates the process of extracting mascara from the container, not allowing the excess of the agent to accumulate on the brush. This is, in principle, the standard element of the structure of the case of carcasses from Meibelin. The volume of the tube is 9.6 milliliters.

Brush for "push-up" effect

Of course, the main value in giving volume and twisting eyelashes is a brush. Even the most unique composition does not cause a clumsy stick with strange bristles. The new ink from "Meybelin" attracted a lot of attention because of the statements about a fundamentally different brush, which is able to reward the eyelashes with a push-up effect. Prior to this, no manufacturer boasted of such qualities.

What does push-up-effect from Meibelin mean? Mascara "Push-Up Drama" is capable of instantly raising eyelashes by 45 degrees, giving them an attractive bend. A straight tool with this becomes a brush with setae-cups. Perhaps, this is the main feature of the novelty.

Soft "cups" lift eyelashes from the roots and effectively twist them, giving a seductive bend of the false eyelashes. This makeup does not stick together, does not crumble and does not drain during the day. Cilia elongated, curved, curvy and just incredibly beautiful.

Advantages of carcasses

The promise of augmented eyelashes with just one stroke of a brush can not but excite women. Such a tempting effect you want to try on yourself and find out all the pros and cons. The mascara "Maybelin Push-Up Drama" has received different responses: there are many positive ones among them, there are also neutral or negative ones. On their basis we will try to compile the main list of advantages of the novelty:

• Allows to achieve significant elongation;
• Leaves no traces on the skin;
• It is easily washed off with means for putting off make-up;
• Do not leave black circles around the eyes after the flushing procedure;
• Hypoallergenic;
• Suitable for use with contact lenses;
• Moderately resistant to moisture (rain tolerates easily).

To dignity, you can, perhaps, attribute a low cost. In comparison with elite cosmetics, Maschelin Push-Up Drama ink is much cheaper. Its price ranges from 400 to 500 rubles.

Disadvantages Push Up Drama

Probably, no single tool can be ideal, if only because it is aimed at the general public. Each girl has her own standard requirements for carcasses, so what one likes is not the other. Mascara "Maybelin Push-Up Drama" reviews have negative. Not everyone liked it, and not all expectations met. Among the shortcomings of new items from "Meibelin" are:

• Requires careful and careful application, otherwise lumps may form;
• Not suitable for too rare and short eyelashes;
• Sometimes glues the cilia together;
• Well holds no more than 5 hours;
• The second layer lies ugly;
• Some were uncomfortable with a big brush.

It turns out that Mascara Mascara Push-Up Drama is not suitable for everyone. For beginners and owners of "poor" eyelashes, it is better not to buy this product, but to look at other positions that will help to hide flaws. It is worth noting that the new brush also came to the liking of not everyone.

Where can I buy?

Well, opinions are divided. If you still have the confidence that this ink - exactly what you were dreaming about, it is worth considering about its purchase. How much will the ink cost "Maybelin Push-Up Drama"? Its price is indicated above. This is a budget option. You can buy the goods in any store or boutique that offers cosmetics. In Russia, there are shops "Riv Gosh" and "Letual", where a wide range of all possible positions of famous brands is represented (and "Meibelin" as well).

There are also small cosmetic departments or shops where you can also find such mascara. At the most extreme, you can use a rating online store, which will provide a large selection and different payment and delivery conditions. When buying the main thing - pay attention to the price: too low will, most likely, talk about a fake.

How to use?

From the company "Meybelin" Mascara "Push-up Drama" requires special patience and accuracy. About it you can not even think about if you have little experience or absolutely no time for make-up. Quick and sweeping strokes will inevitably lead to the formation of lumps. For the right application, be guided by the following tips:

• Head should be slightly thrown back;
• The brush is pulled out neatly, trying not to grab the surplus funds;
• Smoothly dye your eyelashes from roots to tips;
• Start make-up from the outer corner of the eye;
• Avoid repeated stains.

Movements brush right to left at the roots of the eyelashes will help to paint them better and divide even at the base. In the future, you should carefully hold the brush to the very tips, while giving the eyelashes a bend. If you do everything gradually and slowly, the result should be amazing: neat long cilia with dizzying volume and bend.

Different types of carcasses from "Meybelin" - one of the most famous almost all over the world. Several generations of women of fashion have grown up, the concepts of beauty have changed many times, but one thing is permanent: "Maybelin" was and remains a quality cosmetics producer, from which everyone is delighted. The new ink "Push-Up Drama" is another proof of this.