Maxim Nogotkov - biography and personal life of a businessman

Today we will get acquainted with the biography of an entrepreneur who has become the idol of many Russians, including those who have no direct relationship to business. The fact is that Maxim Nogotkov is a rare example of a man who realized himself from scratch, without having "connections and acquaintances" at the level of the highest echelons of power and not having access to oil wells. He began with the haggling of pirated software, continued his business in electronics sales, then went into banking. Becoming a significant figure in society, he began to realize himself as the leader of socially significant initiatives, as a participant in the political process. Nails, that is important, the adherent of family values. His personality is a combination of experience, success and constructive beginnings.

Enterprising Horoshist

Nogotkov Maxim Yurievich - Muscovite, was born in 1977. His first type of income was the sale of copies of programs for the computer BK-0010. At that time, the future businessman studied in the ninth grade and quite successfully - on the fours and fives. Revenue from sales of programs was small, but allowed Maxim to significantly improve his well-being against the background of his peers.

Nails in general was a fan of computer technology: programmed, attended youth courses in computer science at the House of Pioneers. After graduation (in 1993), Nogotkov entered the MSTU. Bauman. He studied there two courses and decided to go on an academic vacation, not taking the last remaining exam. First, Maxim planned to return to school six months later, but he was attracted to the prospect of opening his own business.

The first steps in business

In 1995, Maxim decided to leave the university, preferring student life to entrepreneurial activity. He began to sell phones with caller ID, by opening the firm "Maksus". The company's turnover reached $ 10,000 per month, and Nogotkov earned his first million dollars in 1997, when he was 20 years old. In the same year he goes to study at the Moscow Business School MIRBIS. In 2004 Nogotkov transformed "Maksus" into a group of companies under a new brand - "Svyaznoy", becoming its president.

Maxim associates new business with the sale of mobile phones, as the demand for stationary devices, according to the entrepreneur, fell. For the market, the Svyaznoy brand was no longer new by that time: the first salons with this name Maxim Nogotkov opened in 2002. The new business was intended to compete with Euroset, which worked in the mobile phone sales segment for several years.

Expanding Horizons

In 2008, Maxim began cooperation with the bank KIT Finance. The plans were to deploy a supermarket chain to provide financial services, but it did not work out because of the economic crisis. However, the businessman decided to react to the situation "asymmetrically", personally engaged in banking. In 2010, the group of companies "Svyaznoy" includes "Promtorgbank". In 2011, Nogotkov creates a new trading business - an online store of consumer electronics under the brand Enter.

It is noteworthy that the entrepreneur obtained the right to sell products under the Apple brand without using intermediary channels. There is also Nogotkov's "non-core" business - a network of jewelry stores Pandora. Despite a large number of projects related to entrepreneurship, Maxim repeatedly noted in various interviews the low importance of the monetary factor for himself personally: having earned that same million by the age of 20, he was able to buy everything in accordance with an adequate level of consumption.

Business is not without politics

The biography of Maxim Nogotkov includes social and political activities. At the presidential elections in Russia in 2012, the businessman worked in the team of Mikhail Prokhorov as a trustee. Nogotkov also took part in public life, opening the Nikola-Lenivets Art Park in the village of the same name. The entrepreneur got acquainted with people from there in 2007, and then repeatedly visited this place. Subsequently, he began to support the art festival "Arhstoyanie", on the basis of which the creation of the "ArkhPolis" site is planned. Maxim's personal competence is the strategic development of this project. The businessman sees a huge potential in Russian architects, artists and designers. The entrepreneur plans to create projects related to the development of the institution of e-democracy. In 2012, he invested $ 1 million in the project "Your police" - a site where citizens can raise their concerns about the development of the city, send ideas to the authorities, suggest improving the work of administrative structures.

On top tops

In 2008, the entrepreneur entered the top management group of KIT Finance and took the position of chief managing director. He oversaw the retail direction of the Bank's work. Now this structure is the key one in the development strategy of KIT Finance, which is due to the rapid growth of this segment of the market. In his current position, Maxim Nogotkov creates a network associated with the sale of financial services. Among the most important tasks is the expansion of the line of banking products and the improvement of sales channels.

Priority will be given to the development of programs of interaction with partners, which will allow a more dynamic expansion of the network. Between the group of companies "Svyaznoy" and "KIT Finance" was signed an agreement on the project in the segment of lending. The market has a new banking product, including the sale of plastic cards, the issuance of consumer loans and other services. Under this project, an investment of $ 80 million is planned.

Many achievements

Having occupied unquestionably high positions in business and management structures of large corporations, this could not calm down such an active man as Maxim Nogotkov. The biography of the entrepreneur, in addition to the fact that in 20 he became a dollar millionaire, includes a number of other noteworthy information. In 2006, he was included in the list of 33 most successful men under 33 (according to the business magazine "Finance"). At the time of this rating, Maxim's fortune was estimated at $ 500 million. In 2010, Nogotkov won the Entrepreneur of the Year competition, which was organized by the largest audit corporation Ernst & Young. In 2013, the state of the businessman was estimated at 1.3 billion dollars (according to Forbes.ru portal version). About Maxim Nogotkov and the successes of his business, a lot of materials were created in the media, including various video materials.

Family man

Maxim Nogotkov - comes from a simple family. His father works as an engineer, his mother is a doctor. The sister works in the "family" company - "Svyaznom". The entrepreneur is married to Maria Hayward, who for a long time lived in England and owned a business related to tourism. Maxim Nogotkov's wife in 2012 opened the store Oldich Dress & Drink. It sells vintage clothing, interior items and other things. This type of business is very different from those owned by Maxim Nogotkov. Photos of unusual for Russia goods attract visitors already from the windows.

The main idea of this institution is to abandon the themes of the retro style of Soviet times. Maria likes to emphasize that the store promotes the English style and in principle should not be similar to anything Russian. The target audience of business clients is the expatriate - citizens of far abroad who live and work in Moscow. The main language of communication with the guests of the store, including online correspondence - is English. Maxim and Mary have three sons. A businessman dreams that his children will not emigrate outside Russia.

Principal rival

In the environment of Russian business, there was an unofficial confrontation between the leading trade brands of mobile devices segment - Svyaznym and Evroset. Experts note a big difference in the business philosophy of the founders of both companies - Maxim Nogotkov and Eugene Chichvarkin. The first, for example, was a supporter of good relations with suppliers of mobile devices, the second was famous for a different approach, which is why manufacturers often refused to conclude contracts with Euroset.

A number of vendors were pleased with the appearance of Svyaznoy as a competitor to the Chichvarkin brand. Nails never broke the contract, and the discipline of Euroset was not financially high. According to many market players, Maxim was politically more polite than Eugene, he could speak fluent English. Chichvarkin called his competitors "complaisant," while he preferred to set prices and assortment policies in communication with vendors.

The lips of the hero

Business philosophy Nogotkov - a well of useful instruction for young entrepreneurs. Maxim believes, for example, that the secret of success is to find people with the right motivation and to give them work in the right places. The ability to interact, according to Nogotkov, with people is more important than any technology. In the philosophy of the businessman there is no category of errors. He believes that there is only a problem of choice and a certain development of events. Maxim Nogotkov is sure that he did not make any mistakes in business.

At the same time, the businessman likes to emphasize that most of his projects arose accidentally due to separate meetings and conversations. Each person, according to Nogotkov, has strengths and weaknesses. Trying to find one that is good in all respects, the entrepreneur believes, is impossible. He selects people to his team with the expectation that two different people can compensate for each other's shortcomings.