Massmedia is the press, radio, television as a media outlet

Mass media, mass media, media consumers greatly influence the progressing information revolution. They also have a great influence on political life. It is the mass media, or mass media, that contribute to the formation of public conclusions and views on the most significant political issues. With the help of the mass media, the original data is transmitted visually, verbally, by an audible signal. This is a kind of broad broadcast channel for a mass audience.

The concept of the mass media

State bodies, public organizations, news agencies regularly distribute various information sources. Massmedia are institutions that openly and publicly transmit information using special technical means. The main distinguishing feature of mass communication is publicity.

Process and disseminate information on a mass scale of the mass media. The media is the same as the media. Basically they promptly inform the public about the events and phenomena of today's time.

Types of media

So, mass media is a technical complex that provides the creation of verbal, textual, figurative, sound, musical materials. How can I bring all kinds of information to the listener? The media are media that can broadcast news broadcasts. There are two types of media :

1. Electronic mass media (television, radio, Internet publications).
2. Press, printed circulations.

The press, radio, television are constantly working with a large audience, giving her sound, visual, verbal notifications. In Russian, the term "media" appeared in the 70s of the 20th century, before it existed the notion of "QMS" (mass media). The modern name is the mass media. This is a system consisting of many channels: books, newspapers, almanacs, magazines, brochures, television and radio programs, Internet sites.

Printed editions

The oldest institutions of mass media are newspapers, books, magazines, almanacs, weekly newspapers. The product that comes out of print carries the original data in the form of an alphabetic text. It can also be drawings, diagrams, posters, graphics, photographs. The reader can independently perceive this information, he does not need any auxiliary technical means, such as radio, television or computer. After reading this or that article, everyone can analyze it.

Printed publications are important information repositories. With the help of printing, people have the opportunity to express their most bold thoughts. Here it is appropriate to cite the ancient Greek myth about King Kadma as an example. This master was able to sow the teeth of the dragon. At the site of their sprouting appeared warriors with weapons. In this myth a peculiar allegory with the alphabet is carried out: the word is capable of defeating accurately and quickly, like a weapon. Many political leaders were able to expand their power thanks to the printed word. The "printed" edition was made "civilized" by a man.

To date, the press in the matter of promptness is losing a little electronic mass media. This is due to the fact that the preparation of printed circulations, numbers, their delivery requires a lot of time. "The real news" journalists consider "bad news", that is, they need to give a little negative mood. Therefore, the press can be considered a completely constructed thing.

Contemporary Media

In the modern world, the media forms the opinion of society on this or that event. Sometimes mass media are entertaining, not informing means. Today, the audience greatly influences the ways of presenting information, because everyone has the opportunity to express their vision of what is happening. Thanks to this, the feedback system is actively developing. Often the mass media mechanism is used by advertisers to distribute advertising messages. Sometimes the media can include cinema.

Typical features of the mass media

The main feature of the mass media is the periodicity, news should be published at least once a day. Massiveness is another distinctive feature, they are designed for a large audience. Another important factor is enforcement, when one broadcaster gathers many listeners. Here are the main directions of mass media activities:

• Periodic distribution of mass materials;
• Issue of printed publications: magazines, bulletins, almanacs, newspapers;
• Broadcast newsreels;
• Creation of radio and TV programs;
• Accumulation of books in libraries;
• Creation of Internet blogs;
• Issue of small-value;
• Holding conferences, forums;
• Issue wall newspaper.

Russian mass media

Russia has its own distinctive features that determine the media. Any publication must necessarily have a mass character and come out with at least 1000 copies. Domestic newspapers, magazines, mailings should be issued periodically, that is at least once a year. The publication must be distinguished by compulsion: many listeners have to come from the same source.

The Russian media necessarily undergo a fixation in the Roskomnadzor. Printed publications are necessarily transferred to libraries, where they are kept for a whole year. Massmedia are protected by rights and guarantees. Also, all attempts at censorship are prohibited.

Each edition has its own ways of transferring the original data and presenting it to the public. For today in Russia 23 television channels which are intended for all country work. In addition to these main channels, 117 cable and satellite lines broadcast, 15 of which are broadcast outside Russia.

In some areas of the country there are broadcast programs. In general, over 3,000 TV channels broadcast on the whole territory of Russia.

The most popular Russian mass media are newspapers and magazines. On average, over 27,000 newspapers and weekly newspapers, over 20,000 journals, and about 800 almanacs have been registered in the country. In large cities of Russia, almost 12% of the population reread the daily press. Many more readers are interested in magazines, over 60%. Information telecasts are the most popular.

The position of the Internet in the media

To date, the Internet has become the most widely used source of information among the younger generation. Pages of the Internet and are full of the latest news in different areas of human activity, from the remotest corners of the planet. Internet media is the most modern and convenient media tool. What kind of sites can not be found here? This is very convenient, because at any time the unverified information can be replaced.

The Internet is constantly being improved, the Internet media are changing, bringing in an ever wider audience. Many traditional mass media have their own websites on the Internet, which includes advertising.

Mass communication and mass media

The systematic transmission of messages through television, radio, the press, video and sound recordings to provide political, ideological, psychological, economic influence is called mass communication. It is able to influence the behavior and actions of people. Object of influence of mass communication is a person. There are four types of audiences:

• Consumer;
• Professional;
• Sexually mature;
• Spiritual.

And what are the most common forms of mass communication? Verbal, imaginative, musical information is transmitted very quickly with the help of the following forms:

• Educational;
• Religious;
• Propaganda;
• Cultural-mass;
• Advertising.

Thanks to mass communications, harmonious development of the individual is provided, social control over the masses is ensured. It is also the driving force of social progress. The exchange of information makes it possible to bring sociocultural patterns to personalities, through which they build their views on the family, the state, religion. The meaning of the word "communication" in this case is "communication and communication". It is important to remember that the culture of individual people depends on the media.