Marketer. Duties and necessary knowledge

The job responsibilities of a marketer depend on each particular company, where he works. At one enterprise, more attention is paid to researching the market and competitors, on another focus on high-quality advertising for the general public, the third - on the development and support of the brand as an image of the company. Therefore, the conditions and principles of work at each enterprise are different. In general, the responsibility of the marketer is to ensure the most efficient operation of the enterprise, increase its sales through marketing decisions and actions. Thus, a marketer is a specialist responsible for brand recognition.

Of course, in large enterprises there are entire departments of marketing and advertising, functioning along with other divisions.

The positive side of the post "marketer" is career growth to the director of marketing or the top manager of the company. The change in the sphere of activity is easy, since an experienced specialist must understand all the branches of the firm.

Knowledge of modern office programs, at least a good theoretical base of marketing, the ability to structure and clearly develop an advertising concept, carry out marketing research, knowledge of the basics of psychology, sociology, legislation, analytical and creative thinking, logic, excellent communication, emotional stability, diplomacy, knowledge Would be one foreign language at a high level - this is an incomplete list of those requirements that a good marketer should meet when hiring.

The duties of a marketer can vary significantly depending on the direction of activity and priorities of a particular company. This can be a study of the market for possible product promotion, and analysis of the consumer market, and forecasting the stability of supply and demand, and holding advertising campaigns, actions and activities, and the formation of product range, and pricing, and coordinating the work of their subordinates (advertising agents, copywriters, Designers), and much more.

Internet marketer

The duties of an Internet marketer are, above all, advertising and market research, the recognition of the company's trademark, the management of sales in the network. Also, the Internet marketer is engaged in attracting more visitors to the site of the company.

His duties include not only mastering the basics of classical marketing, but also theoretical and practical knowledge of network technologies and web-design, as well as systematization and marketing analysis of information from the Internet, compiling advertising text, slogans and images, maintaining the client base, constant communication and consultation Users of a corporate site.

The marketing analyst deals with the analysis and structuring of the market, forecasting the demand for goods, evaluating the potential promotion of a new product to the market. A professional market analyst should keep pace with the times and catch the slightest changes in the sales market, take timely measures to improve the product, navigate in an unstable market.

In many respects the success of the company depends on how professional the marketer is. The duties of the analyst market analyst are the following: research of the competitors' market, monitoring of the general sales market, research of the consumer basket, preparation of advertising campaigns, participation in the formation of the product range,

One of the most popular and, importantly, highly paid professions in today's society is a trade-marketing expert. Responsibilities: retention of the client base, market analysis, training of personnel, personal communication with large and regular customers, study of all their wishes and needs, training of sales personnel.

Of course, in each firm there are many other features of the work of the marketer, which are discussed separately in the interview and described in the employment contract.