Maecenas is not your sponsor!

Guy Tsilnyi Maecenas is an ancient Roman rich man, who so generously helped art people, that his name became a household name. The main word that characterizes patronage is disinterestedness. Why can not we combine the concepts of patronage and sponsorship? Because they sponsor the artist in the name of the business strategy, receiving in return advertising, and hence - and profit. A patron is a person who sacrifices art, science, health care, enlightenment at the behest of the heart and most often remains anonymous.

Charity and spiritual development of society

The emergence of Christianity in Russia and was the beginning of philanthropy - 988 year. One of the main precepts - love of one's neighbor - led people to the charity of the poor, which at first was expressed in the simplest forms of helping the "withered and wretched." We distributed food and clothes, much less often - money, built houses, and were treated for free. Before the great church holidays the princes themselves, and later the kings secretly visited prisons, shelters, hospitals, where they "addressed" the needy to "address". After 1551, when Stoglavy Cathedral was held, charity passed into the hands of the state, into the system of public charity. Petrovsky times especially strengthened the state's concern for the population. Hospitals, nursing homes, orphanages were opened. Moreover, private donations have always been the main sources of the maintenance of state institutions of such a plan. Peter himself sacrificed a third of his salary. The monastic population was taught the crafts, and the income from their work went to charity too.

Patronage - a phenomenon ubiquitous

In the 19th century, private charity truly becomes all-inclusive: libraries, museums, exhibitions, art galleries, schools, hospitals, charity homes for orphans and the elderly are under its supervision. Russian philanthropists, whose charity did not allow their families to remain anonymous, remained forever in the history of our country. The Tretyakovs, Bakhrushins, Mamontovs, Morozovs, Shchukins, Prokhorovs, Botkins, Naidenovs - can not all be listed. Patroness is already a family value, which has become a necessity for maintaining mental health. The merchants of the patrons of the dynasty labored for the good of their people. An example can serve as a family of Siberian merchants Sibiryakov, who built a lot of not only theaters, but also the temples that supported the formation of Russian poetry, in particular, one of the fathers of Russian literature - Gabriel Derzhavin. But the main contributions were made to science - thanks to Sibiryakov the study of the Northern Sea Route was underway.

The Morozov dynasty

The first patron of this family is also Savva, but he was born in 1770 as a serf of the landowner Ryumin. Thanks to hard work for a long twenty-three years, he bought a free for himself and his children, and then opened a silk-weaving workshop. The famous Morozov Manufactory - velvet, calico, chintz of the highest quality - and without charity would glorify the Morozovs for many centuries. But this patronage lived this family. The most famous Sawa Morozov is the founder of the Moscow Art Theater, a friend of Stanislavsky and Gorky, a gifted chemist and the widest soul of man. Working conditions at his factories were not better than others, in addition, he built free hostels, hospitals, baths, parks for festivities for his workers.

The fundamental idea of Savva is the distribution of part of the profit among the workers. The most amazing thing is that Morozov gave money to publish Bolshevik newspapers "Iskra", "Novaya Zhizn", "Struggle", carried typographic fonts without inspection, even hid from the secret police escaped revolutionaries. The son of Savva - Sergei - helped the Stroganov School, artists Polenov and Serov, established the Museum of Fine Arts on the Volkhonka (Pushkin Museum). The daughter of Varvara built the first cancer clinic in the Maiden Field, the Turgenev library-reading room, the almshouse and the school in Tver. Maecenas are family.