Logos of famous brands of clothes and shoes. Logos of famous companies

The logo, in fact, is a visual display of the company. Remember the golden arches of Macdonald's or Nike tickers - these impressive logos of famous brands have embodied under their banners the two largest empires. However, many companies still skim on developing this key part of building an corporate ideal. A good and memorable logo significantly increases the growth and loyalty of customers, shapes the right impression among business partners, creates a corporate identity.

There are 3 types of logos:

1. Repeating elements of infinity. For example, the fundamental power of the logos of IBM, Microsoft and Sony create intersecting elements, which makes the symbols of companies distinctive.
2. There are logos that literally illustrate what the company produces or provides, for example, painting houses often use a brush or paint in the logo.
3. Use of abstract graphic symbols. Examples include Nike. Over time, the image of the brand has become a reminder to consumers about the company in any situation.

Consider the most popular logos of famous brands of clothing and footwear.

Nike

The logo of the famous company is represented by the popular Swoosh tick, which identifies the wing of the Greek goddess Victoria (the Greek name Victoria means "victory"). The logo project was launched in 1971 by Caroline Davidson, a graphic designer, a student at the University of Oregon. Caroline offered this project to Philip Knight, one of the founders of the company. Knight did not particularly like the proposed version of Caroline, but he was confident that the logo in the future will work for him. And, as we see, he was not mistaken in the calculations. Later, when the Nike brand rose to international heights, Philip gave Davidson in gratitude a diamond ring with the Swoosh emblem and a huge amount of sportswear and shoes from the company's warehouse.

Adidas

The Adidas brand was created by Adolf Dassler after the collapse of his father's company, which was called Gebrüder Dassler Schuhfabrik. Initially, the name of the company sounded like Addas - the abbreviation of the initial letters of the founder's name. However, a few months later Addas was changed to Adidas (the founder was called in the circle of Adi's friends).

The brand-name three strips depicted on the logo were purchased from the Finnish sports company Karhu in 1950, and today it is the style of the company that is included in the most popular logos of well-known brands. By the way, the bands symbolized the popularity of the company on three continents.

Puma

Rudolf Dassler, brother of Adolf Dassler, in turn, founded the Puma brand. The first version of the company's logo differs from the one we know now - initially the name of the company sounded like "Ruda" (on behalf of the founder of Rudolf, Rudoo). According to one of the versions, the first version of the logo was developed by Rudolf himself, and in the 60s of the 20th century. The symbol has acquired the familiar outline of the Puma.

Gucci

The company Gucci - the brainchild of Guccio Gucci, who laid the origins of the now famous brand in 1921 in Florence. One of his six children and became a developer of the famous logo in 1933. Today, the symbol of Gucci with chic enters the logos of famous brands of clothes and shoes, as it occupies one of the first places by recognizability.

A special feature of the symbol was the overlapping letters G. Nevertheless it is not only letters, it is a symbol of two stirrups - the legacy of the Guccio Gucci brand, which sold accessories for horses.

Givenchy

Givenchy is a fashion brand that was founded in 1952 by Hubert James Marcel Taffin de Givenchy. Today the company also produces perfume, clothing and jewelry. Logos of famous brands were replenished with one more popular symbol of a fashion house.

The logo design is quite simple, but attractive and fascinating at the same time. It represents the four 'G' occupying the entire area. The Givenchy logo resembles florid Celtic jewelry.

Levi Strauss & Co

Company Levi Strauss & Co. (LS & CO) was founded in 1853, at a time when Levi Strauss moved from Franconia to San Francisco to promote the haberdashery business of his brothers on the west coast. Already in the 1870s, the company launched massive sales of denim overalls, which successfully diverged among buyers.

It is worth noting that the jeans in the form that is known to the modern man in the street, began to be produced only after 1920. It is noteworthy that the original logo of the company appeared in 1886 and represented two horses, tearing jeans into different parts. Logos of famous clothing brands, the history of their creation, as a rule, overgrown with legends. So, the appearance of the logo LS & CO was preceded by a story that became an indicator of the quality of the product: the machinist linked two scattered wagons with jeans and drove thus to the destination station.

Reebok

The company was founded in England in 1895 by Foster and his sons due to the founder's desire to supply his sons' sneakers with thorns. After climbing the Olympus of the world's manufacturers, in 1958 the grandsons of the founder, Joe and Jeff, renamed the company in Reebok. The name refers us to the African continent, where "rhebok" is a type of antelope. Logos of world famous brands Reebok and Adidas now belong to a single fashion house - Reebok has been a subsidiary of Adidas since 2005.

Louis Vuitton

The fashion house Louis Vuitton was opened in 1854, after which the whole world learned about the goods of the highest quality and chic. The company's logo is represented by the initials of the brand and is created in the form of a styling, inspired by Japanese floral motifs.

Hello Kitty

The character was invented and communicated to the public in 1974 by Sintaro Tsuji, the owner of Sanrio. As a trade company logo, the image of Cute Kitty was registered in 1976.

Originally there were two names, between which stood the choice: Hello Kitty and Kitty White. Yet the first name turned out to be more attractive, and the character himself became the idol of millions of children and their parents around the world. Logos of well-known companies and brands of children's clothes and toys, previously scattered, have made a single powerful breakthrough in business.

Converse

The history of the company, like its logo, dates back to 1908 and is called the Converse Rubber Shoe Company. In 1915 the founder of Mills Converse began to make shoes for tennis, but fateful event for the company happened in 1917: basketball player Charles H. Taylor entered Mills's office with an injured leg. To facilitate the movement of the athlete, Mills developed sneakers with a high upper limit, which today have become the classics of the world shoe fashion industry.

Converse is not just a brand, it's a whole epoch, for example, it was in this shoe that Wilt Chamberlain scored 100 points in the NBA game in 1962, Michael Jordan also wore Converse when he scored the decisive ball in 1982. It was the NBA's official shoes for a long time, which sport legends like Magic Johnson, Larry Bird and Julius Irving.

Since 2012, the owner of this brand has become no less popular company Nike.

Lacoste

One of the oldest and most respected brands, whose logo is a green alligator, is known to everyone who at least once was interested in the fashion world. In 1933, Jean René Lacoste created a company that produced tennis shirts, and the name was formed from the consonance with the sports pseudonym of the founder, who sounded like "crocodile skin."

The symbol of the company René Lacoste was born, as well as many other logos of well-known brands. The game was worth the candle in this case. The history of the creation of the symbol is as follows: one of Rene's friends drew a small crocodile just for fun, but soon it became the logo of the brand, which is now known to everyone.

Fendi

The logo of the company is often compared to a puzzle: these thoughts are pushed by two inverted letters F. The founder of the brand is the popular designer Karl Lagerfeld, who invented the logo for the fashion house of the married couple Edward and Adele Fendi. Recognizable symbol of the fashion house from now on flaunts on every document, signed by representatives of Fendi as a fashionable print Fendi colletions.

Chanel

The famous logo in the form of a double "C" overlapping each other and located "back-to-back", was released for the first time in the fashion world in 1925 on a bottle of perfume Chanel No. 5.

Logos of the most famous brands often have several stories of their creation, so it happened with the Chanel brand. One of the versions tells about Mikhail Vrubel, who in 1886 painted a horseshoe, resembling the current Chanel-logo. Another version says that Vrubel did not take any part in the creation of the symbol, but simply used two crossed horseshoes as a symbol of success and luck. Yet most designers are confident that the logo represents the initials of Coco Chanel - the founder of the French fashion house.

Calvin klein

November 19, 1942, the Calvin Klein brand was created, whose logo became available to the public only 30 years later. Easy and memorable SK logo easily evoked associations about the brand, so it was done on the pocket of each pair of trousers. Soon the popular symbol began to be used not only as a mark of the manufacturer, but also as a collector's mark.

Versace

The symbol of the famous brand is symbolically linked with Greek mythology and depicts intertwined snake heads, which often decorate the logos of bags. There are a lot of famous brands, but the Versace logo is difficult to confuse with another company.

The designer of the logo was in 1978 Gianni Versace, who was obsessed with classics in the art, so the version with Medusa Gorgona, turning spectators in stone, became a symbol that embodied the fatal attraction of the designer to the fashion world.