Kazan: "The Golden Apple". Reasons for popularity

The store "Golden Apple", the birthplace of which is Ekaterinburg, appeared in Kazan. The trading network is already popular in Russian cities. The owners claim that they collected popular brands under the roof of the store. Here you can buy both exclusive fragrances and cosmetics for the mass consumer. Kazan "Golden Apple" met with friendliness, the popularity of the store is kept at a high level. Attract visitors not only unique brands, but also a flexible system of discounts.

"Golden Apple" (Kazan): address

The store with a beautiful name is located in the center of the city. Its address is Pushkin Street, house 2. The perfume and cosmetic paradise is on the first floor of a five-story building. The structure is known to Kazan. It is still called the "old children's world" because of a long time store with goods for kids and teenagers.

The store "Golden Apple" (Kazan) is not the only one in the building. Here there are also clothes shops of the "Podium" network. Prices for goods here are clearly not designed for the average buyer, but thanks to a successful neighborhood the company pays for itself.

Interior: common style

Entering the door, the buyer first falls into a stupor. Before it opens a decent area of its scale. Straight racks are located with perfume, for which this day discounts. This can be as the products of famous brands at the price of five thousand rubles, and cheaper toilet water for teenagers amounting to about three hundred rubles.

Everything is brightly lit. The interior is created as if the buyer did not just come for a face cream or an inexpensive shampoo, but got into the world of elite perfumery and cosmetics. Friendly consultants, fragrance perfumes, as well as racks with large brand names may seem unnecessarily pretentious.

Shop layout: what and where is located

On the right, buyers can find cosmetics. Everything is divided into brands. Individual booths boast only favorites of luxury cosmetics, for example, "Dior" or "Chanel". All the rest are crowded on long shelves. Here you can find "Bourgeois" or "Maybelin". Also presented are lesser known brands, nevertheless producing quality cosmetics.

To the left of the entrance is perfumery. Also here basically the goods of an average price category. Each brand is presented in the form of several popular fragrances or novelties. Also on this side are located and cash desks. Here you can see one of the cons of the store. Positioning itself as an exclusive institution, the "Golden Apple" store did not get rid of the habit of disposing of goods by the action near the ticket office, so that the consumer could purchase more while standing in line. This is immediately evident.

In the depths of the store there are racks with elite perfumery and cosmetics. Here are their consultants who will help determine the choice of a specific brand. Here you can visit a master class on make-up. Also a little further away there are racks with wax cosmetics for a wide group of consumers.

Assortment of goods and shares

What pleased the city residents in the store "Golden Apple" (Kazan)? Discounts and promotions! There are permanent promotions, which include:

• happy hours;
• Discount when shopping with a basket;
• Discounts on discount cards.

Also, client days of specific brands are regularly held, when the consumer is offered a discount for the entire line from the brand, gifts from the brand and just an interesting program. Regularly there are discounts up to fifty percent on different categories of goods. You can get acquainted with them on the website of the store or by subscribing to the SMS-list.

In addition to perfumery and cosmetics for face, body and hair care, you can purchase cleaning products, goods for children. Another product surprised Kazan. "Golden Apple" offers Asian products, such as face and body masks, shampoos, skin cleansers. All information is mostly duplicated in Russian, however, at the very least, the consultants will explain how to use this or that tool.

It should be noted that another innovation brought to Kazan "Golden Apple" one of the first. It's about organic cosmetics. This includes brands that position themselves as harmless. They refuse parabens and favor the natural composition of the product.

The main competitors of the Golden Apple store

How many cosmetics stores have already come to the city of Kazan? "Golden Apple" was not the first. There are already "Riv Gosh", "Letual", "Il De Bote" in the capital of Tatarstan. They are located mainly in the territories of numerous shopping centers. Also worth noting and stores that sell only one brand of goods, for example, "Yves Rocher" or "Body Shop."

However, the "Golden Apple" is still the leader in the number of brands and brands. Here, in one area, there are both luxury segment goods and the so-called mass market. This allows you to make purchases to all categories of consumers, regardless of their status and purse.