Interviews are contemporary art in the media

Modern art interview 2013 is very far from the banal questionnaire. This process is fraught with a lot of pitfalls and requires knowledge of the subtleties of the profession. Although it is still believed that the interview is one of the easiest genres in modern journalism. It would seem that the difficult: ask your questions and answer the questions. But not everything is so simple.

There are many factors that will depend on the interview. This is the personality of the interviewer, the circumstances, the degree of public resonance , etc. So what is the difference between Larry King and a provincial freelance journalist? Why does one make the best interviews, and the other issues cause sharp attacks of yawning and an irresistible desire to switch the channel?

Experienced journalists know that 80% of the success of an interview is preparation. Awareness is the main weapon of the modern media. On the threshold of the meeting with the star, even professionals devote whole weeks to studying the biography and statements of a person.

It must be remembered that the questioner first of all represents the audience, and not himself. This means the maximum possible objectivity and impartiality on his part. It is inadmissible to express one's personal point of view, to agree either to disagree with the speaker or to engage in polemics with him (if this is not provided by the transmission format).

If you want to receive information, own your emotions. Issues that knowingly carry a negative message, make the interlocutor "close" or provoke an aggressive reaction. The journalist should avoid the manifestation of personal feelings: delight in the presence of celebrity, conviction and disdain alongside the criminal. Critical thinking and the ability to doubt will help to avoid the situation when a journalist "looks into the mouth" during an interview to an authoritative guest and allows him to ask the direction of their conversation.

The main goal of the interview is to learn new and actual: facts, opinions, forecasts. The more fresh interesting information will become known during the conversation, the more successful it can be considered.

The interviewer should be honest with his audience and himself : excessive tactfulness and the desire to avoid embarrassing questions are not the qualities that will help make a career in this field.

One of the most astute and intelligent people from journalism, Robin Day, shared his ethical code of the interview. In it, he clearly formulated the unspoken rules of his profession.

1) You can not deceive your audience and go against the employer, the management of the channel or the publication, who ask to avoid sharp, interesting questions.

2) The journalist should honestly describe the interviewee's general framework of the conversation and mention the topics that will be affected.

3) Despite the rigid time frame of the telecast, it is necessary to let the guest speak and express his opinion in full without taking words out of context.

4) Do not use professional tricks to confuse the guest or "substitute" him.

5) Serious weapon in the hands of a journalist: public opinion. They can not be abused, imposing their own attitude and understanding of the issue. It is necessary to strive to ensure that each interview leaves the viewer room for his personal judgments.