How to open a real estate agency, where to start?

The question of how to open a real estate agency, most often occurs in the minds of former or current realtors. However, the selection and design of apartments can be done by a person who previously has no relation to such activities.

How to start a business with real estate?

Usually, people who have heard stories about the mad profits of realtors begin to engage in this kind of activity. According to many, money in this business flows the river, especially and do not need anything. However, this is not the case. Real estate agencies sometimes develop a real struggle, because the competition in this market is huge. In this case, most buyers and sellers prefer to deal with long-standing organizations with an impeccable reputation. Realtors from the newly opened agency usually have to look for potential sellers themselves or be content with problem customers with complex chains of sale or illiquid apartments that could not be sold in another agency.

Before you open a real estate agency, you need to register. If you want, you can buy a ready-made business, however, there is a possibility that the reputation of the existing organization will not be the most brilliant and it will be easier to start everything from scratch. Then you can start looking for an office. For the first time you can rent a small room, converted from a one-room apartment in a house. It is important that the place be through, not too far from the center and not too close to competitors, with convenient entry and parking. Before you open a real estate agency, you need to do a room repair. Cosmetic if the apartment is rented, or solid, with the replacement of doors and windows, if it is in the property.

In the next stage, before opening a real estate agency, you need to furnish this room - a couple of tables, several comfortable chairs, a pair of computers, a scanner, a printer, several cell phones.

Then we should start recruiting staff. Think about what you will do? Purchase and sale of apartments, land, private houses or rental of premises. And, maybe, all at once? With a large workload of employees should be at least two or three, preferably with personal transport. If you already have experience in this area, it is more logical to train them yourself or to attract a person with an already established base.

The most important thing to do before you open a real estate agency is to create your own base. If the city is small, ads for the sale of apartments can be found in the local newspaper or on the city site. Call back for all ads, select those who are not yet cooperating with other realtors. Since money is not taken from real estate agency sellers, they tend to willingly make contact. Buyers, in turn, can be found by submitting advertisements to the relevant media, or by writing several attractive ads-"dummies" or duplicates with minor changes. Calling clients, as a rule, explain that the apartment they liked is already bought or located not on the 6th floor, as indicated, but on the 7th floor.

Of course, any agent wants all sales to go according to the scheme: the client came, chose the right option, looked and immediately got it for cash. In reality, real estate agencies have to deal with multi-way chains: the owners of a three-room apartment want to exchange it for two odnushki. The buyer, who liked this treshka, wants to buy it in a mortgage, having previously sold his two-room. Illiquid apartments on the first floors, without repair, can be sold for 2 years, while the agent will have to show them to dozens of those who wish, sometimes not at the most convenient time for themselves. So this work is profitable, but it is far from easy.