How do I send an e-mail by myself?

Mailing by e-mail is considered a convenient and inexpensive way to attract customers. It is actively used by Internet entrepreneurs and not only. How to make an email newsletter, how to improve its effectiveness, what myths are associated with it - read in the article.

Basic Misconceptions

It is generally accepted that mailing is easy and simple. It is enough to have a database of addresses and regularly send letters with offers to buy this or that. But look in your box. How many letters do you send to spam? How much do you delete without even opening it? When was the last time you bought something after receiving such a letter?

Technical knowledge of how to make a mass mailing is clearly not enough to ensure a good result.

First, the address database should be legal, purchased subscribers or received from a partner will not meet your expectations. Ideally, the target audience should be collected.

Secondly, the letters should be interesting and useful information. No less important is the form of submission of the material. You need to write so that you want to read the letter. The headlines are very important, otherwise nobody will open the mailing list.

The plan is important. You should know in advance when and what you will tell your readers about.

From this follows a simple conclusion. How to correctly make an email newsletter, you need to learn. Read books, take part in trainings and, of course, try in practice, seek out their approaches and methods.

How to make an email newsletter correctly

The purpose of letters from the company is to sell their goods. But you can come to this in many different ways.

Maxim Ilyakhov, the author and editor of one of the most interesting mailings on the Internet (from the company "Megaplan"), identifies three ways.

1. The first way is play. A certain fictional character is being created - the hero of letters. On his behalf, stories are told, he can also share his opinion or impressions about something. The task of such letters, first of all, is to entertain the reader, but also to offer the product too. The game and the sale must be divided. As an analogy, you can recall an interesting transfer with ad units.
2. The next path is cognitive. This is the strategy that is followed in the "Megaplan" mailing list. Letters are a kind of business journal filled with useful information. Articles are written by authors or reprinted from other sources. Thanks to this approach, the loyalty of the audience and the company's expert image are formed.
3. The third option is direct sales. It is considered the least effective of all possible. It is these letters that are most often spammed. Even with this approach, only 20% of the information should be selling, and 80% - useful. Otherwise, the method does not work.

How to build a base and not become a spammer?

Choosing a mailing list, you get on a slippery path. Letters are a real intrusion into personal space. People do not like this, so they press the "Spam" button and complain. It is important to ensure that the information was interesting and relevant to the readers.

How to make email newsletter useful? Do not write about your company or how good your product is. Take broader themes that will entangle the audience. On success, about life around, share working secrets and techniques. Let your letters help people solve problems, even if they have not bought anything yet.

The effectiveness of mailing is directly related to the quality of the database. Accept the fact that a maximum of 20% of addresses will turn out to be working, and 80% are landfill boxes that do not even check. The base will be more qualitative if it includes people who have signed themselves, because they are interested in something. In order to collect such addresses, it is necessary to treat the mailing as a serious project, which requires the investment of forces and time.

Regularity

Naturally, it is necessary to contact the audience regularly. If you do not plan, then you should not start. Most often the letters come once a month or once a week. It is better to send quality material, but less often than poor quality, but often.

It is believed that the most effective regularity is in the range of two letters a week to one letter in two weeks. Frequent treatment is perceived as a manifestation of importunity, and if you remind yourself too seldom, you can completely forget.

Technical issues

So, you have decided on the filling of letters and regularity, have collected a database of addresses. What's next? How do I send an email?

If the database is small, it is quite a real problem to send out emails without using paid services. How to make an email newsletter yourself? Very simple.

When you finish the email, fill out the "To", "Copy" and "Bcc" fields. Addresses must be separated by commas. There is a limit to the number of recipients. For example, in Mail.ru they can not be more than thirty.

In addition to the fact that such a method is time-consuming, there is one more danger in it. Spam-filters of a letter with a large number of recipients are perceived as undesirable. To circumvent this protection, you need to send messages not in bulk, but send each separately. With a large base, this can not be done manually. How to make an Email-mail in this situation? We will have to resort to special mailing services.

How to make all the newsletter by email: links to services

The most popular for today are three: SmartResponder, Subscribe, UniSender. All three are domestic. Thanks to this they have a Russian-language interface and Russian-speaking technical support, which is very convenient.

Also they all provide official documents for services, which is extremely important for legal entities.

UniSender and Smart Responder are democratic. If the database is small and there are few letters, then it is possible to use the services for free.

In addition to e-mail, it is possible to send SMS via these services. It is also very important that there is access to statistics: how many letters are open, how many are sent to spam, how many people made the transition to the site, etc.

Another advantage of the services is that they are actively engaged in educating their users on how to make an e-mail delivery to unfamiliar subscribers efficient. You will receive articles, books as early as the day after you complete the registration procedure.

Now you not only know how to make an email newsletter, but also have information on how to make it interesting, effective and helps to promote your business.