14 Ways That the Postal Newsletter Brought an Explosive Response

Looking for customers in the sweat of the face?

Do you want your phone to be torn from calls and orders?

It's funny, but many business people put a lot of money into advertising.

Because someone has launched into the masses the idea that the more money "vbuhano" in advertising, the more customers it leads (I strongly suspect that this is the work of advanced advertisers).

In this article, we will analyze how to spend "advertising" money intelligently. And get a huge amount of feedback.

The article is entirely devoted to the mailing of letters (it is also called direct mail). It's about ordinary letters, in an envelope.

If you use what is written in this article, you can capture your market and get a lot of orders!

And all this can make ordinary letters!

Just try it.

I'm ready to argue that with the help of those magic methods, which we will now talk about, you will receive as many replies as you have not received before.

Take this ready-made guide to action and forward.

1. A letter is not simple, but a letter of that name!

The effect of letters greatly increases, if you add an appeal to the client by name in each email! "Dear Ivan Ivanovich!", "Do you agree with this, Ivan Ivanovich?", "Do you also think so, Ivan Ivanovich?"

If you are unable to add a name to each letter, contact the mailing company, for example Adular Group in Yekaterinburg. There is a special way, how on the automatic machine to insert a name in each letter.

2. Click on the buttons, bring to a boil.

Imagine this picture.

You are sitting in your office and think:

"How could I attract more customers?" Already tried everything! And the money is so needed, it's just horror ... ".

And then suddenly you hear on the radio an interview with some businessman:

"... Still, the best way to attract customers, from all that I've tried - is the mailing of letters. The largest orders we received were from the mailing list ... "

You immediately get excited and will probably be interested.

This is what I call "click on the desired button."

You need to find the button at the client, which is responsible for the purchase. If you press it, it will buy.

Do not press or push hard enough - it will not buy.

Your goal is to find this button.

How to find it? First find the most powerful problem that disturbs your client.

Then slightly "exacerbate" this problem, colorfully describe it in your letter.

To each line of the person more clearly understood that it's time to do something about it immediately!

And then offer a solution to the problem in the form of your product or service. It's simple!

I'm sure that you still have a question, how do you know what is eating a person? How to find his "buttons"?

Well, firstly, you can conduct a survey with your existing customers: "what problem did you solve with the help of our product or service?"

Secondly, you can climb on forums where your clients hang out and write their problems. See what problems are most common. The main thing, do not think for the client. Do not think at all, just read what they write! And what words they write it! Use these problems and these words in your letter!

Want to have a lot of calls - find the right buttons! This is the main thing that you need to remember. Even if from the whole article you use only this, your letter will have incredible success!

3. Meet on clothes or a competent envelope.

What do you think is the main task of the envelope?

No, do not impress with the bright design.

No, do not impress with your logo and corporate style.

The main tasks are only two.

1. That the secretary has informed the letter to the head, instead of to the nearest dustbin.
2. To the manager opened this letter and began to read what is inside.

It is important! More from the envelope nothing is required!

And to achieve these tasks, a white envelope without pictures and logos is sufficient. But with the name of your client in the addressee.

You can further emphasize the importance of writing and add a bluish seal "IMPORTANT" or "URGENT" to the envelope. The trick is simple, but it works.

The secretary immediately sends such a letter to the head, just in case. Suddenly, the truth is something important.

While the merry, colorful envelopes cause her only an exasperated sigh, and your gorgeous logo, which you seem to be just a divine example of style, she perceives as annoying spam.

4. Who will receive your message?

Here pay special attention. Very, very carefully find out who exactly is your potential client.

Take a list of your existing customers and see what these people are doing.

If you do not already have existing clients, then you need to conduct a mini-study, who is interested in your product. If you even make a little mistake, then even the best letter will not work for you.

Call the person 50-100 and ask if they have ever bought such a product as you have and are going to do it in the future.

5. One sentence in one letter.

Here it is generally funny. Have you ever seen how an economical businessman decided to arrange a "Swedish desk" from the announcement? That is, piled on just one plate.

His proposal looks something like this: "Buy from us cameras, phones, navigators, and if you do not need it, then come to us to repair the TVs. And we install plumbing and deliver pizza to the house. "

Of course, I exaggerated a little.

But this is very important!

Do not violate this rule - one letter - one sentence!

Do not make a salad.

Do not do everything about a little bit.

Better very good, high-quality sell one product or service. Unless of course you want to receive feedback.

6. Easy to read - easy to buy!

It's simple. No complicated words. No confusing suggestions.

No subtle hints. Everything should be simple and understandable even for a 3rd grade student.

It is difficult to read the text, try to separate them with spaces.

The text itself must be read, generally without effort and without tension.

Even if there are noisy and many distractions around.

7. To the best of the original or unique style.

Try to make the letter interesting, admirable.

We, for example, made a letter in the form of an ancient scroll-papyrus.

Still did very "simpatishnoe" letter to the handwritten font, with tetrad cells and a pair of artificial blots. At the same time on very high-quality paper. It turned out very nice.

Still they made a letter with my photo and a personal appeal: "Hello, Ivan Ivanovich! My name is Zinaida Gavrik from the company Adular Group ... "and so on.

By the way, letters that like and cling to their originality and style, store and show to others.

Well, of course, try to write something interesting.

What you want to read.

For example, write briefly the "story of one leader" who faced a terrible problem (see point 2), searched for a way for a long time and finally found it in the form of your product or service.

By the way, we have a FREE service - we help to make a good text and choose a design. So please contact us, we will help.

8. More letters - orders are steeper!

The principle is very simple and indestructible.

The more emails you send, the faster they pay off.

We deduced statistics that for a good number of responses it is better to send from 1000 letters and more. Then the response will really impress you!

9. Reviews of specific customers. The correct tip can sell by itself.

Add 3-4 responses from your customers to the letter. It is better if it is written who specifically wrote this review. Not just "Everything was great! LOA "And the specifics both in the recall and in the signature. Of course, be sure to ask permission from the person whose opinion you post.

It is advisable that in the response it was written what problem he solved with the help of you. Such reviews increase the efficiency of writing by 90% !!! Not less!

10. Each sphere has its own letter!

Very good move. If your customers are legal entities, then try to write in each business area your letter with your "buttons". For example, "Hello, Irina Petrovna. You probably have a lot of work, because in the tourism business now is the season ... "

11. Add a little intrigue.

This is not necessary, but always welcome. People love mysteries, riddles and intrigues. The main thing is not to overdo it. You can, for example, put another smaller one inside of one envelope, and on it write "before you open the envelope, make sure that you are alone" or "Are you exactly the head of the company? One more security check. " By the way, a closed white envelope with the inscription "IMPORTANT" is an intrigue and be sure that it will not be thrown out!

12. Three touches. The system of Dan Kennedy.

Dan Kennedy is a very good marketer and a master of promotion. He developed an excellent, win-win sales system. It is with paper letters.

The essence is:

You send 3 letters with an interval of 2 weeks. One letter continues another.

For example, in the first letter, you write an interesting appeal to the leader with some kind of appeal. In the second letter you refer to the first letter and also write something interesting. And then the third letter, which refers to the first two.

The system is very good. Many customers mature after the 2nd and 3rd letters. The 3-touch system always works win-win! And you get a very good response!

And in order to properly write these letters, you can contact us - we will help!

13. Give guidance to action!

Give a hint to the client what to do next: "call now on the phone 000-00-00!", "Go to our website www ... and fill out the application form", "call now and we will activate your discount coupon" and etc.

14. How to apply all of the above?  

Very simple. Copy this article to Word, print and delete what has already been done. As soon as cross out all the points - you are a great fellow! Letters can be sent!

Now you perfectly master such a tremendous promotion tool, like direct mail mailing!

Apply it correctly and you will not have competitors!

But other than that, it is very important to know both.

There are several truly fatal errors that can not be tolerated when preparing mailing letters!

These mistakes we will detail and humorously blown to the nines in the next article.