Head of sales department: duties and requirements for him

The head of the sales department is a special position. On the one hand, it is already the highest managerial staff and quite a prestigious place. On the other hand, many workers perceive it as a kind of springboard for reaching career "ladies".

The head of the sales department is a position that implies rather high levels of authority and workload. The person is responsible for the work and indicators of the whole department, on his shoulders lies the creation and maintenance of the conditions for the effective work of the team. The duties of the sales manager include the development of a strategy: direct participation in meetings, in planning, decisions to reduce or expand staff, marketing activities and much more.

Personal and professional qualities

Naturally, not every person can occupy this position due to his professional and personal development . Along with the makings of a diplomat and respectful attitude to his subordinates, the head of the sales department should not be deprived of business acumen and necessary rigidity regarding his position and decisions. For a leader, high indicators and requirements are primarily required of oneself.

Do not forget about the so-called corporate responsibility. A person without a proper social position, not aware of the consequences of his own actions for the society, is undesirable in this position. The actions of such people cast a shadow on the company, harm its image and media image.

Duties

The job description of the head of the sales department is not unified. It is individual for every sphere of business. The duties of the chief of the sales department largely depend on the structure of the enterprise. An approximate list of tasks that determine its competence, looks like this:

• Negotiations with potential dealers or buyers;
• Drawing up a plan for the month / quarter / year for purchases and sales;
• Distribution of workload and responsibilities for mid-level managers;
• Organization and appointment of marketing research;
• Work with independent research centers;
• The supervision of advertising policy and the state of public relations;
• Implementation of contractual policies;
• Development of cooperation bases with other companies and companies rendering services to the enterprise;
• Participation in the development of incentive and incentive programs for employees of its department.

Interaction with management

The sales department will always be the dominant one in the structure of the commercial enterprise. The viability of a project depends entirely on his work, therefore close interaction with the top management of the enterprise (CEO, board of directors) is part of the work of the head of the sales department.

In the framework of this interaction, it is necessary:

• Make proposals for improving the work of its department and the company as a whole;
• Report on identified shortcomings, violations in the work of his and other departments;
• Receive and give explanations;
• Request and provide accounting and other related activities documents;
• Other.

Motivation

First of all, the head of the sales department should be maximally self-motivated. Of course, nobody canceled the minimal plan, but this position assumes constant dynamics, increase in intensity and volumes. After all, the next step is the management of the whole enterprise.