Business plan pancake: a description and recommendations of professionals

The sphere of public catering always remains one of the most effective directions for business. Especially this applies to fast food establishments, or fast food. Pancake - just such an institution. In our country, the demand for such products will always be at the level, as pancakes seem much more "native" than western burgers or french fries. How to open a similar institution and excel? Will help a detailed business plan pancake.

Format

As the format of the institution, we choose the one that is more suitable for beginning entrepreneurs who do not have significant capital - a pancake booth. The business plan of a pancake stall does not imply significant expenses, therefore such entrepreneurial activity is characterized by a low entry threshold.

Pancake can be presented in another form - a full-fledged cafe with tables, waiters, where, in addition to pancakes, serve other desserts. But this format is more similar to experienced entrepreneurs familiar with the restaurant business.

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Like any other type of entrepreneurial activity, the business plan of a pancake kiosk begins with the preparation of the necessary documentation. Such an enterprise allows the design of both IP and LLC. IP allows you to choose a simpler form of tax reporting, and this, in the end, will save on costs. As a taxation system, you can choose USN.

In addition to registering a business, opening a pancake shop will require the availability of permits from the fire safety and sanitary control authorities. To save your own time and nerves, an entrepreneur can turn to specialists who will solve all the problems on their own in the shortest possible time. If to approach this moment without due responsibility, there is a risk of mistakes which then will pour in serious penal sanctions from checking bodies.

Selecting a room

Renting a room is a necessary item that should include a business plan for a cafe. Pancake on wheels, unlike a cafe, does not require the availability of stationary premises, so you do not have to spend money on a monthly basis for rent. But the entrepreneur will independently manufacture or order a mobile structure.

A mobile kiosk is better placed in a passable place near universities, schools, stops, railway station. Before installing the premises, you should obtain permission from the administration, as well as from the management of architecture and the department of urban planning.

Equipment

The internal equipment of the kiosk is controlled by the SES and Gospozhnadzor. In addition, the business plan for pancakes on wheels should be designed for the purchase of quality equipment, because this may further affect the appearance and taste of the dishes themselves.

For the internal equipment of the kiosk you need standard kitchen equipment:

• fridge;
• washing;
• Blender / harvester and mixer;
• Crepes;
• dishes;
• A kettle and / or a coffee machine;
• kitchenware;
• Small consumables - price lists, packaging.

Exhibition racks and a distribution window are usually provided complete with the kiosk itself, if it is made by order in a specialized firm. This applies to the necessary ventilation equipment.

If the entrepreneur plans to organize a small dining area in front of the kiosk, then in addition he will need:

• A pair of plastic tables with chairs and umbrellas;
• Refrigerator with drinks;
• trash can.

Production

Before you include in the business plan pancake spending on products, the business owner must consider the menu of his institution. Standard assortment of pancake includes usual pancakes, but creative crepes with various fillings are in great demand. The menu should include:

• Pancakes are filling, with fillings from meat or fish in combination with additional products - cheese, vegetables, herbs, sauces.
• Pancakes are sweet - with jam, cottage cheese, condensed milk, fruits.
• Tea, coffee, soft drinks.

In addition, you can think of seasonal products - kvass and ice cream in summer, hot chocolate - in winter.

Staff

To open the pancake will require 2 employees, working in shifts. With the preparation of pancakes on pancake machines will cope with a person without experience as a cook, so the main condition is the availability of a health record book, the absence of skin diseases and other visible external defects. Necessarily - neat and pleasant appearance.

In addition, employees must be responsible and honest, because they will have to work with cash and conduct an elementary daily income record.

The duties of the staff include cooking pancakes, drinks, caring for kitchen utensils and appliances, cash reception. They also need to monitor the amount of products for the test and fillings for timely replenishment of stocks. If there is a zone with tables in front of the kiosk, the duties of the staff will include cleaning. Business plan pancake includes the cost of staff salaries.

Promotion

Advertising costs are a mandatory item that must be included in any business plan. Pancake is an example of that entrepreneurial activity, which does not require a small cost of promotion when positioned in the right place. The main marketing costs - the design of the van in accordance with the chosen style. Well, if you create a corporate logo, which will be present both on the signboard and on the clothes of the staff.

In the future, you can apply free marketing moves aimed at heating the interest of regular and new customers. Excellent work all sorts of shares, drawings and discounts, which clients are notified through social networks. Therefore, the entrepreneur must pay attention to the presence of their own pages in popular Instagram and "VKontakte."

Do not forget that business in the field of nutrition is well supported by such moves as the "dish of the day", "combo" and other modern marketing techniques.

Calculation of payback

In order for a novice entrepreneur to assess his own strengths and capital, we will present a business plan for pancakes with calculations. So, opening a kiosk on wheels includes the following capital costs:

• Business registration - 20 thousand rubles.
• The production of a van is 100 thousand rubles.
• Equipment - 100 thousand rubles.

The entrepreneur is expecting monthly expenses:

• Salary to employees - 60 thousand rubles.
• Purchase of products and supplies - 50 thousand rubles.
• Payment of accounting services and utility payments - 10 thousand rubles.

To calculate the yield, let's take the average cost of a pancake equal to 100 rubles. When selling a minimum of 70 pieces per day, the revenue from the main products will be at least 210 thousand rubles a month. This is without taking into account the sale of beverages and additional products.

Based on this amount, taking into account the costs, the monthly net profit will be no more than 40 thousand rubles. Under such conditions, the business promises to pay off within a year. Given external factors and other circumstances, the average payback is about one and a half years - if you take into account specific examples.

Recommendations

Experts note that the modern passion for franchise business provides start-up entrepreneurs who plan to open their own business, rather tough competition. A large number of fast food chains throughout the city can make it so difficult to enter a fast food business that some prefer to become part of any of these networks.

If the future owner of a business is prepared to tolerate the drawbacks of a franchise and the need for monthly lump-sum contributions, he can join any of them. As a plus, you can note the original and fresh ideas of most franchises. In addition, having paid a contribution of several hundred thousand rubles (on average - about 500,000 rubles), the entrepreneur will receive a turnkey business.

Conclusion

The business plan for pancake, given in this article - is just an example. The final calculations depend on the specific region, the local level of the capacity of the catering market, the cost of food and other conditions.

Pancake-like business is quite a complicated kind of entrepreneurial activity, due to the high level of competition. From the owner of the pancake requires both creativity and flexibility. It should be able to respond to changes in demand, the appearance of new competitors nearby and other conditions that may hinder or contribute to the profitability of the pancake.