Business, Strategic planning
Business plan of the coffee house. How to open a coffee shop: calculations and advice of successful entrepreneurs
A coffee house is a small institution, which differs from catering points with a special assortment. Here, visitors are given the opportunity to make an order consisting of delicious coffee and an unusual confectionery. In this case, coffee houses, as a rule, do not offer cold starters, second courses or salads.
First steps
The beginning entrepreneur, first of all, will need to develop a business plan for the coffee house. This is a document that will contain answers to the most pressing questions. In order to develop a business plan for a coffee house, it is necessary to analyze the forthcoming investment using calculations and expected figures.
Required Documents
A novice entrepreneur should register with the tax inspectorate. To do this, it is necessary to select the organizational and legal form appropriate to the scale of its forthcoming activity. It can be an IP or an LLC. When registering, please note that your OKED - 55.30 "Activities of restaurants and cafes."
After receiving all the necessary documents, without which it is impossible to open a coffee house, write and submit an application for the tax regime you have chosen. In the event that there will be no possibility to run your business on UTII, the most advantageous option will be USN (15%).
In the event that your institution will take on the sale of alcoholic beverages, obtain the appropriate license. In order to avoid penalties on her, she will have to take care in advance
Location
The business plan of the coffee house should contain a chapter that will describe the location of your establishment. The success of the whole thing depends to a large extent on the advantageous location of the facility. Ideally, the coffee house should be located in the most crowded place.
Creating a business plan for your institution should include consideration of the best options, including:
- the presence of a nearby subway station;
- intersection of crowded streets;
- business district;
- finding nearby shopping centers, as well as educational institutions, train stations or markets.
As for the sleeping areas, the premises on their territory can be rented for a small fee. However, it should be taken into account that the profitability of such a business will be extremely low. A good profit will bring a mini-coffee shop. This is a small institution, in which only a few seats. Such a point, as a rule, is combined with a store specializing in the sale of coffee. Despite the small areas, its profitability is able to exceed a thousand percent.
The room
The business plan of the coffee house will also require consideration of various options suitable for your institution premises. This section should be paid close attention, as to any object of the public catering strict sanitary and hygienic requirements are imposed. You can familiarize with them in the "Technical Regulations on Fire Safety Requirements", as well as in the Resolution of the Chief Sanitary Doctor of the Russian Federation No. 29 dated March 31, 2011. These requirements are also contained in SanPiN 2.3.6.1079-01.
We list the main of them:
1. The presence of a soundproof layer. It guarantees no noise for residents of nearby houses.
2. The area of the institution, designed for fifty seats, should not be less than one hundred and fifty square meters. The preparation of sweets and coffee should be allocated fifteen to twenty square meters.
It will also be necessary to take into account those requirements that are set by fire department. Only when they are carried out will your activity be considered lawful. The requirements of sanitary and epidemiological surveillance should be taken into account. The processing and preparation of food, as well as the supply of food must be strictly in accordance with them.
Interior
The business start-up plan should consider all aspects of the business that will have a significant impact on the success of the event. It should be noted that the popularity, and consequently, the profitability of each coffee house largely depends on its interior. When considering this issue, it is important to highlight the key idea of the institution, and up to the slightest nuances to think about the location of furniture, the color range of walls and ceilings, etc. It should be borne in mind that the interior should have a combination with all the details, and even with the types of coffee offered by your establishment, as well as with confectionery. The design of the room will create an atmosphere of coziness and a special image of the institution. There are no restrictions on the choice of style. Everything depends only on your ideas, wishes and preferences.
A business plan with calculations and descriptions of all the details should provide for the delineation of the premises of the coffee house into two sectors. One of them will be for non-smokers, and the second - for tobacco lovers. Do not miss this question. Potential visitors will be grateful for your care, and will be happy to visit your institution again.
Equipment for the coffee house must include a system of air conditioning and ventilation. It should be borne in mind that it should have a high level of efficiency. Then customers will appreciate it.
Equipment and furniture
If you make business plans, ready-made examples for opening such establishments will help you decide on the purchase of necessary household equipment. In what should the seed capital be invested? The section on purchasing equipment and furniture, which includes an already compiled business plan with calculations of monetary investments, see below. So, you need:
- two or even three refrigerators of 50 thousand rubles each. each;
- a professional mixer (3 thousand rubles.);
- a coffee machine (30 thousand rubles);
- several coffee grinders of professional type (15 thousand rubles each);
- a sink (20 thousand rbl.);
- showcase (150 thousand rubles.);
- one or two cutting tables (10 thousand rubles each);
- microwave oven (3 thousand rubles.).
Depending on the task assigned to the coffee shop, the following can also be purchased:
- cabinet for culinary baking (60 thousand rubles.);
- freezer (30 thousand rubles.).
It should also be taken into account that the number of coffee grinders purchased should equal the number of coffee varieties offered to customers. Only in this case, the aromas of the grains will not interrupt each other.
Acquisition of which furniture should provide for the compiled business plans? Ready-made examples of such documents for a coffee house, the area of which is 150 square meters, involves the purchase:
- tables (40-60 pieces);
- chairs (130-150 pieces);
- hangers (one for 2-3 tables);
- a bar counter;
- Servant of the waiter.
The equipment for the coffee house must include various interior items, which allow creating a pleasant environment, as well as a variety of cooking utensils for making confectionery and serving drinks.
Menu
What is the difference between opening a coffee shop? The business plan that you compiled should include a list of those dishes and drinks that will be offered to visitors. Customers often visit those establishments where the menu has different types and varieties of coffee. Offer is worth mocha and espresso, cappuccino and latte, americano and ristretto, that is all that is very popular among the population. A variety of syrups can be provided in the menu. In addition, coffee cups should be purchased in different sizes. In this case, each visitor will choose the desired volume of the drink.
The above list is the main one for each coffee house. The further menu will depend on your wishes. It can include buns and sweet desserts, which are perfectly combined with strong coffee. Other dishes at the first stage should not be offered. It is desirable to expand the assortment when the business starts to bring real incomes, and you will start to expand, and also think about creating your own network of coffee houses.
Suppliers
In order to make a profit, the coffee house should offer customers only a high-quality drink. That's why you need to understand the aroma of raw materials, correctly assess the features of the shape and level of roasting the grains, as well as their color. All this will allow to determine the absence or presence of various impurities in coffee.
The flavor of the grains should be perfectly clean. There should be no suspicious notes in it. You need to check the whole lot. In a quality product, all grains have the same size and color.
Staff
For the normal organization of work your coffee house will need to include in the staff such positions:
- Director;
- two cooks (for work in different shifts);
- Four waiters (two for each shift);
- two barmen;
- Two cleaners.
If the business plan prepared by you involves the preparation of your own desserts, then the staff will need to include a technologist. There will also be an accountant and a driver who can be hired to reduce staff costs.
Price policy
When forming the cost of coffee and food offered by a coffeehouse, it is necessary to take into account:
- prime cost of raw materials;
- the price of competitors for similar beverages and confectionery;
- customer demand.
The pricing principle should be based on the principle of covering all costs incurred and obtaining sufficient profit for further development.
Advertising
Do not spend money on large-scale informing the public about the work of your coffee house. An immeasurably greater effect will be given to targeted advertising, designed for a potential client. For example, near the place where the network of coffee houses is located, passers should give out flyers. The owner of one of them can claim a free cup of coffee.
To win the location of customers and cause them the desire to visit your institution again and again is capable of a sociable and skillful sales manager. In the opinion of most coffee house owners, this improves work efficiency better than billboards, discounts and free candies to a cappuccino cup.
Amount of investments and profits
In order to open a coffee shop, the area of which will be equal to one hundred and fifty square meters, it will take from 2 to 6 million rubles. According to preliminary calculations, the initial capital will fully pay off in about three years. However, it is worth bearing in mind that each entrepreneur has such a period, and its duration depends on the revenue received by the institution.
The business of opening your own coffee house is a very promising business. In order to understand this, it is enough to calculate the profit received from one cup of the aromatic drink you have prepared. So, for espresso you need seven grams of ground coffee. From a kilogram of raw materials, one hundred and forty servings will be obtained. With the cost of coffee beans at 1.2 thousand rubles per kilogram, the proceeds from the sale of the drink will amount to 11.2 thousand rubles. (The price of one cup is 80 rubles). Calculations show that the profitability of your enterprise will exceed 800%.
Tips for successful entrepreneurs
Those businessmen who have opened their own coffee houses and are already getting good incomes from their event, are recommended:
1. Do not try to turn your restaurant into a restaurant. These are absolutely different concerns and costs. The very word "coffee house" means coffee. Therefore, the main emphasis should be made on this drink.
2. Take care of the successful location of the coffee house. Do not forget that your institution will treat retailers. That's why a good place is the basis of his successful work. Well, if the coffee shop opens in a crowded area. Not bad, too, if there are large windows in the room. Passers by passing, seeing people at the coffee table, will certainly want to come and have a cup of a wonderful drink.
3. Do not get carried away with accompanying and additional goods. Of course, with a large influx of visitors there is a desire to offer them sandwiches or sandwiches. A variety of menus will help you make a big profit. However, do not forget about the main purpose of the institution. People visit it only in order to enjoy the conversation and a cup of a fragrant drink. Those who have a desire to eat, go to a cafe or restaurants.
4. At first you can buy confectionery on the side. Only then, after returning the money invested in the business, it is worthwhile to think about purchasing equipment for arranging your own baking shop.
5. Recruit people into interchangeable people. Do not pay close attention to the age of the candidate and his social status. The main condition for a good employee will be his commitment.
6. Carry out personal control of the work of the institution. Any business is doomed to failure, if the owner does not want to be interested in his process. Even a thriving coffee house will certainly fall into decay, if not to exercise personal control. Of course, when there is a whole network of coffee houses, it is very difficult to monitor their work. In such a case, it will be necessary to create a clear management scheme and establish contact with the heads of the units.
Similar articles
Trending Now