Buktrireler: how to make and promote the presentation on their own?

Today, quite often, many authors of books are faced with such a concept as a "booktrue". How to make sure that the interest of the future reader is known to the book, we will now look. In addition, we will dwell on some important aspects of the registration of the booktrucker, and also try to give some recommendations about the software used to create it and follow-up on the promotion of the literary work.

What is a booktrue?

Proceeding from the fact that the dictionary offers us, the interpretation of the concept of "bucctreiler" means the creation of a presentation video (preferably in video format), which will be devoted to the book (literary work).

It is believed that this is a kind of advertising of the author's book, the duration of which should not exceed 2-3 minutes (otherwise the viewer will simply get bored even before the end). Of course, the creation of a booktriker in the library is a good thing (especially in terms of the literature available there), but the realities of modern life are such that the use of computer technology gives much more opportunities for the development and promotion of his work. That is why we will consider only the most modern means.

How to create a booktrucker for a book?

So, the author of the literary work has the task of creating a booktrucker. Here, initially, you should pay attention to several mandatory conditions.

First, today with the development of the Internet and communication media, the situation develops in such a way that prints are being read less and less. So we will first have to pay attention to the format of the book. It will be printed or electronic - it does not matter.

Another important thing is that the bookrealer should fully reflect the content of the story and briefly talk about the main idea of the work. Plus, you should pay attention to the potential target audience for which it is designed.

Buktrireler: how to make a simple presentation, and what should it be dedicated to?

As for the preliminary aspects concerning the choice of design, you can first use the simplest means for creating presentations - Power Point, which is included in any package of Microsoft Office.

In this case, if you intend to use graphics or animation in the booktrucker, it is better to contact professional specialists in this field. Agree, high-quality graphics, as well as professionally filmed video, will only add pluses to what is today called "booktrue". How to make a video? There is nothing easier. Modern cameras allow you to shoot movies even as a 4K (in extreme cases - 2K Full HD). But it is desirable to shoot a camera fixed to a special tripod, so that there will be no sudden shaking.

In addition, many experts, if possible, recommend the use of elements of the feature film, so that the video does not look "dry". Of course, you will have to invest a lot of money, but the task is reduced to attracting the readership and promoting your work in the market.

Programs for creating a booktrucker using graphics, video and music

Now a few more points about how to make a bucctreler. The Power Point program in many cases is imperfect. That's why, at least for video editing, it's better to use packages like Camtasia Studio or Vegas Pro.

Music for the booktrucker should also reflect the general mood of the work. You can, of course, use popular compositions, but this is fraught with consequences if the track is inserted into the presentation without respect for copyright.

In this case it is better to write the music yourself. The benefit of programs for this now is enough: FL Studio, Cubase, Orion, Ableton Live, Studio One, etc.

But if you approach mastering, there's no way to do without such utilities as Adobe Audition or Sound Forge. At the same time, mixing is possible not only in terms of audio processing, but also video.

Marketing and promotion of the book-breaker

But that's not all. Suppose the material is mounted. In the "clean" version this is our booktrucker. How to make further progress, so that the potential reader is interested in the book and its plot? Here you can not do without promotion in the same social networks or on such popular video hosting as YouTube.

Since our promo video is originally intended to be created in a video version, YouTube is the best for further promotion. You can even try to deceive the system by using special utilities for "likes", when the number of views (statistics) automatically pushes the presentation to the top in terms of the number of views.

Needless to say, do not discount the publication of advertisements on some commercial sites, but here it is necessary to take into account the specifics of the literary work itself, and the direction of each Internet resource where it is supposed to place the desired video.

Conclusion

As you can see, it is not so difficult to create a booktrike, in general. The main thing here is to take into account some moments of registration, submission of the main theme of the work, as well as further promotion of the book on the net in order to maximize its popularity, because it is necessary that the reader immediately become interested in the book when viewing the video. And here it is necessary to show the maximum of organizational talents and knowledge in the field of marketing. And do not save, because, as the old Romans used to say, the end justifies the means. And every author is most interested in making his book a bestseller and selling it around the world in quantities comparable to the "Lord of the Rings" or "Harry Potter", is not it?