An information motive is a tool for successful elections

The information reporter is an event that has the ability to interest the reader (viewer or listener) with its extravagance or significance. Also, this concept can be the subject of discussion of an event during oral communication.

An informational motive is created within the framework of political technology to include in the public environment that information that can influence public opinion on a specific set of issues.

Before "reaching out" to the listener or the reader, an event that can be recognized as an informational motive is, first of all, obliged to interest the representatives of the mass media. That is why the information reason can be referred to a two-stage communication model.

There are three main factors that make it possible to distinguish such an event among others:

- the more the event is personalized, the higher the probability for it among other analogues to be used as news;

- the elite or the first persons of a society always become a subject of discussions in the news;

- a large number of negatives, described in the event, also increases the likelihood of its transformation into news.

An information motive is created using certain specific tools. One example of the creation of such events is any election. However, their scale must be taken into account here. With a small scale, the creation of an occasion is greatly complicated. Media representatives perfectly understand that this period is the time to make money. In addition, this or that media can be controlled by the opponent. Quite another matter, if the information occasion is an exhibition organized by a candidate for deputy. Ignore such an event is impossible - it can be criticized or responded about it neutrally, but it's impossible not to notice at all.

As already mentioned above, the two-level model of communication is determined by the information reason. In this case, the first generalized term was discovered by American P. Lazarsfeld, who studies the impact of the media on readers, listeners or viewers, in the 40s of the 20th century.

The proposed theory was based on the results of surveys that showed that after the transmission of a specific message, the population more actively responded to it two weeks after it was broadcast than immediately after the notification. In the course of further research, the reason for the situation emerged. The fact is that people after receiving the message proceeded to discuss it with the so-called "opinion leaders", i.e. People who have a certain authority in their circles. At the same time, we can see an increase not only in the coverage, but also in the degree to which the influence of the message affects the audience.

It is in this way that the two-level model of communication has come out of the one-step model. A single-stage model is characterized only by the transmission of information, and a two-stage model is a transfer of the influence exerted.

The following studies conducted in Germany showed the important role of opinion leaders in the active use of the media. Often they are active public figures. Support from the media for such people contributes to the further development of existing communication and social networks, and this is much more efficient and cheaper than creating new channels of communication.

A particularly important role is assigned to a two-stage communication model when the consumer and the buyer are not one person. To improve the effectiveness of advertising, information events that can influence the decision to purchase, rather than the buyer, should be created.