AdvertisingGraphic design

Advertising on minibuses

Advertising on transport in Moscow has become very popular both among private entrepreneurs and large entrepreneurs. This type of advertising developed from year to year, and in our days we have many possible varieties and techniques. Drawing advertising with paints on the surface of transport has long sunk into oblivion. Current technologies help to place information without damage to the LCP. The use of vinyl films for information stickers on vehicles helps not only to protect the coverage of cars, but at any time, change ads, add something else, or even remove the sticker altogether. In addition to on-board advertising, advertising in urban transport is equally widespread: stickers of various formats, business cards, pencils, video on monitors are used.
The technique of modern advertising in our country has more than thirty years. At first, the ads were distributed in magazines, then television and radio advertising began. On transport in Moscow, it began to flash much later. Approximately in 1991, only appeared trolleybuses painted. On their sides, advertising of household goods was colorful. This became only the first wave. Over time, this method of promoting products pumped to other types of public vehicles. Advertising on the bus and on minibuses is most popular at present. Advertising in buses in Moscow as the capital developed unusually fast.
It is easy to understand that this type of advertising came to us from abroad. Accordingly, the first advertising announcements in our country were issued specifically by foreign companies. Domestic firms quickly and excellently accepted the experience of colleagues from abroad. Advertising on the boards of cars and vehicles was not all the time that we know it today. Then, when for many it was all different and exotic, the emphasis was primarily on remembering the brand. Similar we know the external advertising in the period 1992-1994. In the next three years there was a rapid progress in advertising in this way. The spectrum of the advertised goods increased, specificity and informativeness arose. In 1996-1997, advertising agencies began to appear for the first time, specializing in the development and drawing of advertising for vehicles. Over time, in a strong competition, some disappeared from business, and formed 5-7 firms, usually distributed in Moscow and the region, St. Petersburg and other large settlements, many of them are working now. Outdoor advertising, which we see now began to appear already in 2000-2002, when, in addition to on-board advertising, advertising began to appear on screens, in salons, etc. Advertising on minibuses in Moscow and other settlements has smoothly developed into a multi-functional event to attract attention not only people on the street, but also being inside the minibus. Advertising on minibuses and inside them allowed to bring PR campaigns to an improved level of efficiency.
Now research studies reflect that the most popular advertising electronics. Prior to this, there was another trend: food and household consumption occupied the first place. And this is not surprising, because high technology is rapidly evolving, and the manufacturer is trying to bring this to the buyer in any understandable ways. With the evolution of science, advertising on transport is also developing - from drawing advertising to paint, we have come to large-scale use of full-color printing. This type of wide format printing helps to make high-definition photo images on a self-adhesive film. With the help of new developments, advertising in trolleybuses and other vehicles encourages us with new form factors, a non-standard approach and bright colors.

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