The manager on sales of cars. What is more important: professionalism or personal qualities?

The number of daily appearing vacancies on the position of "car sales manager" is steadily growing, which means that these specialists firmly occupy one of the first places in the ratings of the demand for professions. But, strangely enough, the demand for such vacancies is not as high as it would seem, should be. Let's try to understand this phenomenon.

What a sales manager should know and be able to do

It seems to many that the sales manager is a profession that does not require special skills and knowledge. Is it so? Let's see what requirements are presented by employers themselves to potential employees.

Analyzing vacancies posted by different companies, we can say with confidence that the sales manager of cars should have special knowledge, skills and certain skills. And if the knowledge of the technical features and model lines of cars are not so strict requirements, then the employer is demanding and relatively harsh concerning the professional qualities in the field of sales. In order to get a job, the applicant must be pleasant in communication, be able to build a dialogue, conduct a competent presentation, work with objections, and calculate the data of the future transaction and predict the results of negotiations. Quite a lot, is not it?

At the same time, employers who are ready to train their employees in the technical side of the matter, believe that the personal qualities that are more responsible for success in sales are practically impossible to develop.

A successful sales manager for cars. What qualities should he have?

Of course, if the sales manager knows the market well and is fully aware of all the nuances of the product that he sells, this employee is worth his weight in gold, but only if he has all the qualities of a successful specialist.

If we were the TOP-5 qualities that a successful car sales manager should have, then the professional knowledge would occupy only the fourth, and maybe even the fifth, place in it. The first places would be: motivation for success, communication skills, analytical skills, flexibility.

Thus, due to the presence of necessary personal qualities, it is easy to learn how to apply them in practice, developing your own methods of successful sales and bringing them to automaticity.

The CV of a car sales manager must necessarily contain examples of successful transactions and professional achievements. In the special section of the document, it is necessary to list both professional and personal qualities relevant to this profile of activity. But the candidate should not try to embellish the resume with effective words that do not have anything to do with it. He should remember that all written by an experienced leader can check by offering a job seeker to perform a practical task, allowing to assess its potential.