Tactics and strategy - the difference in what? What is the difference between tactics and strategy?

Many people often ask themselves: what is the difference between tactics and strategy from each other? The difference here is only in the scope of the operations performed. There are no other fundamental differences. Most clearly, this difference is manifested in the time intervals that concepts operate on.

Separately, but together

In the case when a person makes up a plan for his day - this is his tactic of action for a week. If a plan is drawn up for the next couple of hours, this will be a tactic for the day. Organization of the day is already a strategy for the organization of watches. So, between the terms "tactics" and "strategy" the difference is more than noticeable.

It should be clearly understood that the two concepts exist together, since tactics correlate with strategy, and strategy, respectively, with tactics.

Example

You can take as an example some kind of task to organize a business. This will be a strategy. In this situation, it is a strategy to generate profits based on the provision of any services. Everything that goes into the business itself: finding and establishing relationships with customers, developing sales plans, creating training programs for employees - all this will already be a tactic, but only in relation to the strategy described above.

We can assume that the person made the decision that the best method for selling services is advertising on the Internet, used on his own website, through which it is necessary to get customers. Is this a tactic? Of course, it is, only in relation to the idea of a person's business. But, at the same time, this whole idea will be the strategy of promotion of services and advertising. This is the difference between the concepts of "tactics" and "strategy".

At the same time, the site can be untwisted in different ways. You can conduct a full optimization for search engines, you can buy ads on third-party sites already known. Note that this will all be the tactic of promoting the website for the sale of services.

This whole concept can be compared with the principle of matryoshkas. The one in which others are invested is a strategy, and embedded nesting dolls of a smaller size are tactics. Each tactic will be a strategy for internal.

Basic Strategy

Analyzing the above, it would be appropriate to indicate such a term as the basic strategy. Definition of this can be presented as the strategy on which to build the formation of other strategies for the implementation of certain activities. If you go back to the above example of business organization, it is worth noting that the very basic strategy here is the very idea of implementing this activity. It is this basic idea that will largely predetermine the failure of the business or its success.

And again an example

For example, the efficiency of an idea for a predetermined city at the current time is 30 percent (i.e., everything else is done without errors and thirty customers come from hundreds to which the service was handled). It would seem that this is very good. But this is only under ideal conditions, when everything else does not cause any complaints: the right people were chosen to handle the proposal, the sphere of services was chosen correctly, the business program was correctly developed, and it was correctly sold. That is, all this assumes that the development of a strategy that obeys the basic, basic, is effective by one hundred percent.

In fact, it is very difficult to achieve this. At each level of the strategic system, efficiency will be lost. If the result of sales is 10 percent, then only three of the above-mentioned 30 customers will use the services.

Why all these negative thoughts? How is it possible to evaluate the underlying strategy? And is it possible?

Evaluation of strategy

The evaluation question is very difficult and controversial. Traditionally, you can answer it by applying expert assessments and marketers' opinions. The significance of the numbers here is not the most important, as they are more often difficult to obtain. It is more important to understand that the degree of effectiveness of the basic strategy and its viability are predetermined by the success of the activity as a whole. Attempts to improve private strategies do not change the whole situation drastically, because the whole problem may lie in an incorrectly constructed basic strategy.

Let's say business is conducting training seminars on personal growth of a person. Do they need someone? About 5 percent of people are interested in them. This is based on the experience of many businessmen. Seminars on sales techniques are in high demand - from 10 to 30 percent. Of course, these values are approximate and can differ dramatically from one another in different situations. This is an important difference in the quality of demand for the same cost of the seminar.

One can very well sell seminars on personal development, but this will be of little use, since the price for one attracted listener is very high, and the prospective profit will not pay off the invested funds.

So, it becomes clear that in a situation where the basic strategy was wrongly built, even the proper implementation of the embedded tactics will not be able to rectify the situation. All plans are simply doomed to fail. This can be compared with the launching of the boat in the shower with the hope that he will someday fall into the sea. And this will never happen, since it is limited to the framework of the basic strategy. If it was launched in a stream, the chances would be much higher, and in the river - even higher. The ship itself can be as staggering as you like, but it does not affect it at all. These are the features of tactics and strategy.

Conclusion

Summarizing, we can say that tactics and strategy, the difference between which is significant, depend on each other. Choosing the right strategy can predetermine the success or failure of the whole enterprise. The strategy itself can not be independent. Without the tactics entering into it, it will be abstract.

Thus, it will be wrong about some fundamental differences between these two concepts. They must be considered in the relationship of submission. The tactic itself can be a strategy for other tactics that obey it.

It should be noted that every person almost from birth is both a strategist and a tactician. After all, plans built at school age, which were made for becoming someone, were carefully thought out, and based on them, a strategy was built. Determining the right goal leads to success.