Supermarkets Magnit: feedback from employees and customers

One of the most developed retail chains in the country - "Magnit" - is represented by food and non-food stores in the format "at home". The network occupies one of the leading places among the world retailers with significant capitalization and is a large employer. "Magnet", reviews of employees and consumers about which are very ambiguous, has many advantages and a lot of shortcomings. What is the opinion of ordinary customers and employees of the network about these stores? About this and many other things, read in the article.

How it all began?

The activity of ZAO Tander, the managing company of the Magnit network, has been conducted since 1994. Under the leadership of Sergei Galitsky, the organization carried out wholesale trade in household chemicals and cosmetics and grew into one of the largest Russian distributors. Self-service shops began to open since 1998, first in Krasnodar, where the headquarters of the organization is now located. In just a year the company took the leadership position in the south of Russia and began to move to other regions. In 2000, the work of the retail direction was reorganized, the stores were transferred to the discounter format under the single brand "Magnet".

In early 2006, OJSC "Magnit" was reorganized into a holding company of a group of companies that carry out retail trade through the "Magnit" network, employee feedback about which at that time were exceptionally positive. The result of the rapid development of the retail network was one and a half thousand stores by 2006, then after several experiments with the format it was decided to start the construction of hypermarkets. In 2007-2009, 24 hypermarkets, 636 stores "at home" were opened. In subsequent years, the network developed at an accelerated pace. For example, in 2011, more than 1,000 stores, more than 200 cosmetics stores and 40 hypermarkets were opened.

Today, the network is the market leader in the Russian Federation in terms of the number of retail outlets located in 2,180 settlements: 8581 a store at the "home" and 196 hypermarkets, 1239 stores of cosmetics and 104 points under the "Magnet family" brand (data are available at the beginning of 2015).

Range

"Magnet" is a network aimed at visitors with different income levels, so there are four store formats: family, hypermarket, "at home" and a cosmetics store. In stores and hypermarkets a diverse range of products is presented, consisting of consumer and industrial goods and sold to the whole family. The assortment is selected so that, without losing any extra time, on average for half an hour, the buyer could find all the necessary goods of daily demand: food, hygiene products, household chemicals, etc. According to the rapidly changing tastes and needs of customers, Assortment of goods and services.

The opinions of many customers regarding the stores of the "Magnit" network, the feedback of the staff is very diverse. Some customers note that there is a wide assortment in the stores of the network and sometimes one can find a product that is not available in other trading enterprises. Others believe that the range of all goods is limited and note the low quality of perishable products. Meanwhile, over 600 private brands of products are sold through the network. To improve the range of semi-finished products and ready-to-eat dishes, the network has its own processing shops.

Price policy

Retail chain "Magnet" aims to promote the welfare of its customers, therefore it should offer only high-quality goods of affordable value. The target audience of "shops near the house" are middle-income buyers, which forces the company to follow the path of price reduction. How does it manage to maintain acceptable prices? By organizing the release of its own trademark products, Magnit provides producers with a stable distribution channel and sufficient capacity utilization. At the same time, the cost of the product is reduced, the producer will not incur expenses for advertising, services of distributors and intermediaries. Thus, the prices for goods similar to those of competitors are reduced. Acceptable prices and a wide range of products combine the hypermarket "Magnet", reviews of employees and customers about which speak about the popularity of the store and the profitability of its pricing policy.

Customer feedback on the hypermarkets of the "Magnet" network

Among the existing supermarket chains, "Magnet" takes middle positions in terms of quality and price level. In it you will not find delicacies, but you can buy ordinary products for daily consumption and at the same time save considerably. Acceptable prices below the average market are the retail chain "Magnit". Reviews of employees and consumers about it make you pay attention to a number of pros and cons.

"Magnet cosmetics"

The company's development of the segment of non-food products began in 2010. The project of the new format store "Magnit-Cosmetic", reviews of employees and customers about which, in general, positive, was realized very successfully. The new line of business has been in demand, today more than a thousand stores of this format are open.

In the range of "Magnet" a wide range of cosmetics for care, mass market, perfumes, hygiene products and household chemicals. Decorative cosmetics is represented by such brands as Bourgeois, Art-visage, Artdeko, Pupa, Loreal, Maxfactor, Maybilin, Ninnel, Vivien Sabo, Lumen, "Rimel" and others. All stores of this format have a common layout convenient for the buyer: cosmetics, perfume, household chemicals, etc. are presented in different departments on large shelves.

On a separate stand next to the entrance to the store there are posters with promotions, goods with discounts: cosmetics, household chemicals, hygiene products. As a rule, sellers-consultants announce the goods sold for the promotion with discounts and gifts, distribute leaflets.

Customer reviews about Magnet-Cosmetic

Any retailer has its strong and weak points, which are noticed first of all by customers, and then by the employees of the organization. "Magnet-Cosmetic" was no exception. It leaves a generally positive impression, its relevance is especially high in small cities, where little or no special cosmetics stores. Among the positive aspects, consumers generally note:

• Acceptable prices for some categories of goods, prices are lower than in other specialized stores;
• A decent range of cosmetics for care, household chemicals and household products;
• Availability of branded goods;
• Interesting actions and offers, for example, a monthly 15% discount, which allows you to save a lot when buying household goods or hygiene products.
• Absence of intrusive security guards, delicate behavior of staff.

"Magnet-Cosmetic", reviews of employees and clients about which are very ambiguous, has a number of negative sides. Among the shortcomings, consumers often distinguish:

• A high margin for certain categories of goods;
• A scanty assortment and at times a non-commodity type of decorative cosmetics;
• Overdue products;
• Incompetence of sellers, poor service;
• The discrepancy between prices on price tags and at the checkout (as a result of this shortage, customers very often refuse to purchase);
• A limited number or lack of samplers, there are no napkins, cotton wheels to use testers.

"Magnet" is the employer

Trading network "Magnet" is one of the largest employers in our country, a market leader in the number of retail properties. On average, 10 million people go through the stores every day. Such gigantic indicators leave an imprint on the characteristics of work in the network and the specifics of labor. Not every job seeker can get a job at Magnit. Employee feedback is mostly negative, which can be attributed to the common illness for the supermarket chains in the form of staff turnover. Negative opinions about the company are largely left by former employees of Magnit.

The number of employees of the network has already exceeded 260 thousand people. Despite the large number of negative feedback from the dismissed employees, the "Magnit" network has repeatedly received the title "Employer of the Year". The social guarantees provided by the labor legislation, working conditions are observed by the company management. Salary in the network is "white", all necessary deductions are made, employees are given a wide social package, there is their own pension fund. The company provides a variety of "bonuses", for example, cheap vouchers.

"Magnet", reviews of employees about which it is worth studying before the device to work in this network, creates opportunities for their staff for career growth. For the most part, it's fast to make a career, for example, six months later become a store manager, you can in the newly opened branches at the initial stage of entering the market. The duties of each employee include a decent amount of work related to the specifics of the retail network. Work in the "Magnet" will require the applicant to be active, flexible, diligent and initiative. Ambitious, non-family, able to adapt to rapidly changing conditions, it will be easy for a person to build a career in the company.

Employee feedback on Magnit

A lot of job seekers are faced with the question: "Should I go to Magnit?" It's easy enough to get into the company's staff, they do not make too high demands on applicants. But taking the final decision, it is necessary to understand that in the trade networks there is a specific nature of labor. Work in "Magnet", reviews of employees worth reading about, intending to work in this network, has a number of features. Basically, people who leave feedback about the company, as a plus note the "white" salary, social package and point to the same shortcomings.

• Work at a frantic pace: the acceptance of goods, laying out, cleaning, the daily change of price tags, with a large influx of customers - for cash desks, there are no customers - distribution of leaflets, rearrangement, etc. You will not be able to linger or be lazy. Short lunch and minute tea only on schedule. Everything must be done quickly, counting money exactly, because shortages are subtracted from wages.
• In the state of the company there are no such positions as administrator, cashier, security guard, cleaner, loader. Usually in the shops there are vacancies for the director, two commodity experts and the seller. In addition, they recruit operators, employees of the distribution center and other specialists. High fluidity and a constant lack of personnel lead to the fact that the entire front of work falls on the shoulders of the seller, commodity manager and director. Acts as a cashier, carries out the cleaning of the store, unloading the incoming products in the network "Magnet" commodity manager.
• Employee feedback reflects dissatisfaction with a 12-hour working day, unregulated in connection with audits, product listings and staff shortages. The big dependence of the working schedule on the staffing, but usually work 3/3 or 2/2.
• A small salary (for the seller, usually 15-16 thousand rubles.), Fines, low interest for personal sales.
• In connection with the frequent losses, shortages, processing is paid only partially. Loss of the store reduces the payroll, depending on the proceeds. The total wage fund , taking into account the worked time and coefficients, is distributed to all employees, but the processing in a double amount is not paid for by Magnit.

Staff feedback (Moscow) reflects many positive features of the network, which is generally characterized by dependence on the quality of management. Wages, work schedule, labor intensity, team climate are largely determined by the level of professionalism and personal qualities of managers (store manager, supervisors, office employees). If the specialists are competent, managed to work together, clearly follow all instructions of the company, then the output will turn out to be a successful store, where it is pleasant for customers and employees alike.

Employee feedback on Magnet-Cosmetics

Through numerous non-grocery stores "Magnet" cosmetics for care, mass market, perfumery, hygiene products and household chemicals are realized. The specifics of the work in Magnit-Cosmetics, the feedback of employees about which are very diverse, is close in terms of work to the food supermarkets of the network. The work day is also 12 hours on foot in an accelerated rhythm, constant acceptance and laying out of goods, work at the cash register. Vendors fulfill the duties of promoter, security guard, loader, cleaning woman (sometimes they hire at their own expense, as they do in stores in large cities, for example, in the network "Magnet", Yekaterinburg).

Reviews of employees make you pay attention to a number of pros and cons of working in the stores of cosmetics "Magnet".

• Good social package and stable pay.
• The ceiling in wages, regardless of the amount of revenue (at the interview, as a rule, labor costs are promised more), frequent shortages. An irregular schedule with a shortage of staff.
• There are no discounts for their employees.
• The set of frames is carried out in a larger quantity than required. The recruited trainees either wait for the opening of a new store, or they go to work in another city or are fired.
• Constant theft from the buyers, which is very difficult to prevent, because the "Magnet" does not provide cameras and security.
• Frequent rework, repositioning of shelves, unloading goods regardless of its weight, placement in the trading floor. All sellers, mostly girls, carry out without the help of movers, which are not provided in the stores of the company "Magnet".

Staff feedback (SPb) consists of the opinions of those who quit, was dismissed, for various reasons, could not work on the network.

Conclusion

Among the stores of any trading network are profitable and lagging behind. In many respects the success of a trading enterprise depends on the cohesion of the collective and the professionalism of management. TS "Magnet", like any other organization, has its pros and cons.