BusinessHuman Resource Management

Store administrator: duties. Job descriptions of shop workers

Modern supermarkets and shopping centers have appeared relatively recently. In Russia, it was not until the first decade of the twentieth century that they replaced the craftsmen's shops and merchant bazaars. The usual trading rows of markets and fairs were gradually transformed in large cities into department stores.

New profession

The birth of large enterprises of trade led to the emergence of a completely new profession in the labor market. What kind of work is the store administrator? Its name comes from the Latin verb administrare - "to help, to control, to wait". That is, the "administrator" is translated as "leader" or "administrator".

Its functions may vary depending on the enterprise. There are administrators of the trading floor. Their tasks are to monitor what is happening there and organize the activities of the sellers. In large hypermarkets, this employee is sometimes referred to as the trading room manager.

A business owner-administrator of a duty store has a more difficult time. He organizes sales at a higher level. Can lead the work of the merchandising service (from English - "art of sales"). According to statistics, when selling any product, 80% of success falls on competent "packaging" - a fashionable brand, thoughtful design, comfortable buying conditions.

What does he do

In order to attract as many customers as possible, he can organize additional events in the trading hall - presentation of samples, tasting, distribution of booklets, etc. This activity is part of the duties of the store administrator and, when maintaining the required sales level, is regularly rewarded.

Administrators often organize various promotions, because the store receives a bonus for this, covering the losses from theft in the hall and audits.

In fact, the main thing in his activity is the maintenance of the normal work of the store. Its functions include organization of cultural services and comfortable conditions, consultations on all issues, maintenance of a benevolent atmosphere.

Store Administrator: Responsibilities

He controls the receipt of goods to the warehouse, filing it in the trade sections, markings, expiration dates, cash services, the availability of a book of complaints and proposals.

His task is the safety of goods and equipment, timely inventory and much more. And also the elimination of conflicts in the trading floor and the consideration of claims on the quality of service. He must report all the shortcomings to the leadership and take action.

Today, under the roofs of shopping centers, everything you need - food, dishes, household chemicals, clothes and shoes, even furniture - has been collected. The administrator of a grocery store is actually required to understand a variety of goods. Through the halls of the central hypermarkets of major cities for a day passes 10-15 thousand people. People had time to evaluate the convenience of this form of sales.

In any trading floor there is a store administrator whose duties are to ensure the quality and speed of service, to achieve high turnover results and good staff salaries. He is the central figure of the store.

What are the reasons for choosing this profession?

Most of those who work as an administrator, from a young age, had a tendency to trade. In childhood they liked games in the seller, they managed to organize a "shop" better than others. Often it is a continuation of the family tradition. After the parents, they enter the trade schools and then work as sellers and cashiers. The administrator is the next step in his career.

This work is responsible and very interesting. Without professional education in the trade or economic sector is indispensable. The job description of the store administrator requires a candidate to receive at least an average (or better higher) education in the field of trade, if there is no work experience. And the length of service by profession from two years with only an initial special education. Well, if the candidate for the position knows and can fulfill the duties of the cashier in the store, which is relevant for small outlets.

What is required of him

To know and be able to the administrator requires a lot. These are the basics of commodity management, the main principles of trade, laws and regulations in this area, merchandising, etc. In addition, the job description of the store administrator obliges him to be able to understand documents, have advanced communication skills, and use a computer. Sometimes the knowledge of a foreign language is required.

It has been noticed that the "seller" or "merchant in trade" who is qualified with this role can best cope with this role. If you want, on-the-job training is possible. Large companies organize seminars and trainings for employees on the effectiveness of sales.

Other specialties

Professions of an adjacent profile - seller and senior seller, advertising agent, sales consultant, cashier-controller, sales representative, merchant, sales manager.

Is there a prospect for professional growth? Certainly. The administrator can improve their own qualifications, acquire education in related professions, grow up to the position of manager or manager. Shop.

Professional Features

The store administrator, whose duties are broad and diverse, must have many qualities. Almost the whole day he is on his feet in the trading floor, so he must be efficient and physically fit.

Successful work with people is impossible without emotional stability. Since it is often necessary to deal with the laying of goods, it requires coordination of movements and a good eye.

Of course, extensive knowledge about the goods, their consumer qualities is needed. At the same time, good memory (both operational and long-term) is important. And also attention - to control the actions of buyers.

To cover the room with a glance, to plan the placement of goods on racks and shelves gives the possibility of visual-figurative thinking, which should be well developed. A practical mind helps to solve specific tasks of the trading process.

How to work with people

The administrator is responsible not only for himself, but also for his subordinates. He must have organizational skills, be able to plan his own activities, and subordinates. Its inherent qualities are: diligence, responsibility, exactingness and adherence to principles.

The responsibilities of the store manager include the ability to establish contact with customers. After all, all people are completely different - women and men, young and old, sociable and not too much. They can be slow, irritable, insecure or rude. There are excessively prudent or simply stupid.

They have one thing in common - they all buy something. And it is important to understand everyone's motivation, to help make the right choice, if necessary, to settle the conflict. A real administrator is always a little artist, he has the gift of suggestion and a lot of eloquence.

For example, if the administrator's workplace is a children's clothing or toys store, it is important to be able to get in touch with small customers, motivate parents to buy and prevent vagaries.

Actor of one role

The administrator serves as an example to sellers and other employees. He has to work every shift "enter the role", regardless of mood and personal circumstances. The role of this - a friendly competent courteous employee, a true professional.

He must necessarily own his own voice, because not only what is said, but also the non-verbal moment is important. A monotonous and too quiet voice will not convince the client, too loud speech, as a rule, annoying. It is important to be able to distinguish the most important from the above. The pace of speech must be adjusted to the interlocutor, otherwise he will not take half of what he said. Of course, verbal etiquette in dealing with the client is very, very important.

Appearance of the administrator

It is also important. An attractive and presentable appearance is half the success when working with people. A universal outfit is a white blouse and a black skirt or trousers. As a rule, there is always a certain brand element, for example, a corporate tie or hat.

The badge with the indication of the position, name and the name of the employee is an integral part of the corporate culture these days. Such detail in the costume of an administrator is mandatory.

And, of course, a benevolent "branded" smile completes the image of a successful manager.

Medical contraindications

Who is opposed to such work?

This is a number of persons who, due to their health, do not have the opportunity to work in the sphere of trade. These include those with chronic infectious diseases, skin diseases, musculoskeletal disorders and cardiovascular problems.

In addition, constant communication with people is contraindicated in individuals with reduced vision or hearing or unstable psyche.

Features of labor

The workplace of the administrator is the trading hall. There he spends almost all the time. As a rule, these are warm and bright rooms. The nature of the work is quite fluid - you need to take the goods, help the sellers in its placement, and simultaneously manage to serve customers.

Work with documents administrator is conducted in a separate office or at his own desk right in the trading floor. He uses modern computer programs, which in time introduces the number and range of products to be sold, the rest of the goods, write-off overdue and disposal. Also he needs to monitor the goods certificates.

Most often, the administrator is working on a rolling schedule. A typical scheme is 2 days work and 2 rest. He has to plan the work process for a day and a week. Without properly distributed time to monitor the work of staff and optimize the trading process will not work.

His regime

The administrator comes to work earlier than others, and leaves later all. At the end of the working day, he closes the room and hands over to the guard. In the morning before the arrival of buyers, he checks the cleanliness in the hall and the surrounding area, checks the laying out of the goods, assortment, price tags and marking.

When customers appear, they culturally serve them, offer goods, solve problems, for example, with the return of goods. If necessary, organizes an examination, negotiates with the service centers.

Checks how the duties of store employees are performed, controls their appearance, and deals with the schedule of holidays.

Under his leadership - sellers, stevedores, receivers, cashiers. We have to interact with the authorities - the director, the manager, as well as commodity experts and security guards. He is an intermediate link between staff and management. He will bring the decisions of his superiors to ordinary employees and serve as an intermediary.

The final product of his work activity is a well-coordinated work of the team, a well-established trading process.

Problems and advantages

They can be personnel (replacement of a suddenly ill employee), technical (equipment malfunctions) associated with a shortage. When identifying the latter, he bears material responsibility together with the whole team, which provides the instruction of the store administrator.

The main advantages of the profession (according to polls) are diversity and the opportunity to communicate with people. The salary of the administrator contains a fixed amount of salary and the percentage of bonuses that can sometimes be from eight to twenty thousand rubles, depending on the turnover of the enterprise.

Where else can the administrator work?

In other words, it is called the "manager of the trading hall." This profession is required when opening new retail space. The work by profession is easy to find. In addition, he can fulfill the duties of a cashier in a store. Or get a job as a salesman or consultant.

A relatively new profession is the administrator of the online store. What kind of work is this? And what is needed for her?

In addition to the above personal qualities, the administrator of the online store must have some technical skills.

Basically, he is updating the storefront of his online store (adds a photo of the product and its description, spreads news, edits text information).

In addition, takes orders and communicates with customers by phone, Skype, in chat, controls payment. In his charge - interaction with couriers or delivery service.

To fill the site with materials, he needs the skills of copywriting, the ability to create and post banners, forms of registration, etc. This work is not too simple, but interesting and well paid. In addition, you can work on it without leaving home - via the Internet, which is very convenient, for example, to young mothers in a decree. They can get a job, for example, in the online store of children's clothing, which is now very much on the web.

In general, the work of the administrator is interesting, promising and in demand.

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