Sneakers Skechers: a historical way, their dignity and types

Sneakers Skechers produces a famous American brand that specializes in the production of youth shoes. Thanks to a narrowly focused class that draws its attention to appearance, the company is trying to follow the latest fashion trends and introduce the latest developments of its time into its products.

Excursion to the history of the brand

Such an outstanding personality as Robert Greenberg, in the near 1983, founded a shoe company that for a long time competed with popular market giants - Nike and Reebok. But with the advent of 1991, the state of the company deteriorated, and its founder adopted a rather difficult decision to sell the company.

After receiving the 100-millionth profit, he and his son decided to continue their activities in the US and world markets, establishing a new company with the acclaimed name Skechers.

Since 1995, specialized stores began to open around the world . And already in 1998 the world saw the first collection of sports shoes, which became extremely popular, a bright example of which are Skechers sneakers today.

In late 2000, the legendary model of sneakers - Shape Ups with a sensational semicircular sole - was developed. Thanks to its innovative form, while walking, an interesting effect is created, combined with the swinging of the gluteus muscle. Also, their technology allows you to correct the problem of excess weight and improve blood circulation.

Development and popularity of the company in the present

A huge popularity of the brand brought advertising campaigns with the participation of world celebrities. For example, in the early 2000s, the face of this company became the most famous pop divas - Britney Spears and Christina Aguilera. After some time, the main characters in the advertising campaigns of the brand were visited not only by singers, but also by basketball players or actors. Among them, Kim Kardashian, who is associated with the legendary Shape Ups model, was the face of the advertising campaign of the latter.

Varieties of shoes

The main lines on which the youth category of buyers are oriented are the following:

1. Sport is the Skechers, which eclipsed the rest of the shoe in its popularity. They are the ideal and win-win option for active recreation or practicing your favorite sport. Virtually all models of this line are provided with a system supporting the foot and torsional stabilizer.
2. Active - shoes, thanks to which the active way of life in everyday life becomes possible and very comfortable.
3. USA - sneakers of this variety have an attractive appearance, which can be easily combined with the style of kizhual.
4. Outdoor - a distinctive feature of this shoe is the high sole and naturalness of materials, providing in a general tandem the warmth for its owner.
5. Comfort is a shoe line that provides comfort and comfort in the presence of a foot, so fatigue and other unpleasant moments are eliminated altogether.
6. Kids - children's footwear, which is child-oriented, thanks to the latter, all the anatomical properties of the foot are taken into account in conjunction with an attractive design.

Sneakers Skechers: reviews

1. This shoe is perfect for running in street conditions, as well as for a treadmill, because its underlying factor is the sole. It is in its production that all the anatomical requirements are taken into account, including perfect leg fixation and ideal cushioning. Erasability is minimal in comparison with similar models of other brands.
2. Sneakers Skechers - this is love at first sight, because because of their appearance, the leg seems visually smaller than it actually is. Softness and convenience for long walking are felt and greatly facilitate this process, making it more comfortable and pleasant. Among their advantages, one of the first places is the ability to be perfectly clean and washable even in a washing machine.