Purpose and standard size of the badge

Any self-respecting firm, whether it is a bank or a cafe, takes care of its customers. And one of the points of good service is to provide visitors with information about employees. That is, when you approach the seller in the store, you already know his name (and sometimes his surname) and position. This is possible thanks to a special badge.

What is a badge?

This is an unusual word for us borrowed from the English language to designate a card made of plastic or paper, usually of a small size, providing brief information about employees to clients and visitors of the institution.

There are two correct forms of pronunciation of the original word badge, based on the classical translation:

• English badge;
• American - badge.

But many English words have properties that change slightly when translated into Russian. There was no exception to the badge. It acquired a softer form - a badge. But still more common is the diminutive wording - a badge.

By the way, in the explanatory dictionaries the badge is treated as one of the elements of the uniform.

Purpose

Badges are distributed to companies and institutions providing services (for example, cafes and restaurants, pharmacies, shops, beauty salons, banks, etc.), as well as at various public events (for example, auctions, exhibitions, seminars, meetings).

As for the information placed on the plate, it can be any. Most often the standard size of the badge provides the location of such attributes as the name and surname, as well as the position of the employee.

If an individual design is created for the badge, you can also find the company name and logo.

Some badges can be used not only as a small information board, but also to perform the function of a pass. Often this can be found in large corporations, laboratories and some medical institutions. Then the badges are made to order and additionally contain a photo of the employee, and sometimes the data for automatic skipping (barcode or sewn chip).

The information can be arranged both vertically and horizontally.

Kinds

The badge can be made to order from special companies (advertising agencies and printing), bought in stationery stores or made by hand.

Custom-made badges can be made in a variety of designs and materials such as:

• plastic;
• Laminated cardboard;
• metal;
• tree;
• Magnet and so on.

Ready-made badges are most often made in one design solution from a plastic cover and inserted into it a replacement card made of paper (can be of different density).

You can make a badge yourself with the help of cardboard and any fastening (for example, pins). But the easiest way to use stickers-stickers, on which information is written by a marker. They just stick to the clothes, and then just as easily removed, leaving no traces.

Ways of fastening to clothes:

• Clip;
• magnet;
• pin;
• Lace and the like.

The size of the badge is standard (mm) and non-standard

The parameters of a typical badge are similar to the size of a Euroforma business card. The most common standard badge size in all countries is 86 x 54 mm. As a rule, this is enough to accommodate the most necessary information. But there are times when such a standard badge size does not allow the company logo or other distinguishing marks to be placed. Then you can make the plates on the order, using your own or other proposed parameters:

• 70x50 mm;
• 100x70 mm;
• 100x100mm.

If you do not know if a standard badge size is right for you, then it's best to contact an advertising agency or a printing company. They will be able to tell you what size of the tablet will be better, based on the created layout.