Outlet "White Dacha": customer feedback, store location, opening hours and assortment

August 2012 was marked by an important event in the life of Moscow. The mega outlet "White Dacha" was opened here. It became the first trade center of this scale in Russia. This is a shopping complex in the open air, where you can stroll along the cozy streets, relax on large squares and refresh yourself near the magnificent fountains. This pleasure is available to customers every day from 10 am to 10 pm. Shoppers are attracted by a wide system of discounts, which sometimes reaches 70%. Outlet Village "White Dacha" gives an excellent opportunity to relax during a tiring shopping, drink a cup of tea in a cozy cafe or restaurant, which are located on its territory. It is even possible to come here with small children who will happily spend time on the modern playground, which is equipped with various gaming facilities.

Appearance

The Russian holding, which has the same name "White Cottage", together with "Hines" - a development company of the international format, took part in the construction of this center. The latter already has quite a lot of experience in creating similar institutions in Europe. And it was she who took for the sample. Wealthy customers of our country are happy to visit such places, which are in many fashionable capitals. But it is worth noting that the outlet in Moscow "White Dacha" enjoys considerable popularity among them. Its appearance is reminiscent of a pretty nice European town. In the center of it is a modern square, from which the paved pedestrian streets diverge. They are equipped with a system of melting snow. Therefore, it is unlikely that you will have to wander through snowdrifts or "spank" through puddles.

Features of buildings

The architecture of such an institution fully reflects its national flavor. Here there are small houses, beautiful shops and fountains, which will bring unforgettable pleasure on a hot summer day. All buildings use different elements of Moscow architecture, which capture the views of OV customers.

Famous Brands

To begin with, it is necessary to clarify how the Outlet "White Cottage" functions. Testimonials of a large number of clients indicate that they are satisfied with the huge variety of things of famous brands. Among them there are Puma, Baldinini, Adidas, Quiksilver, Fabi, Salomon, Miss Sixty and many others. The number of boutiques is about 30. However, one of the most scandalous discoveries is planned for autumn. Shoppers will be able to make purchases at Bosco, which will kindly provide brands such as Paul Smith, Max & Co, Max Mara, Jil Sander, Kenzo, Jean Paul Gaultier, Iceberg, Emporio Armani, Antonio Marras and Etro. Villeroy & Boch is also located here. From "Mega Warm Stan" plans to move "TsUM Discount", as well as outlet "Jamilko" with its famous brands Desigual, Chevignon, Burberry, etc. The creators of the "White Dacha" plan to open more than two hundred places for entertainment. In addition, in the plans of this institution is a cinema.

Discount program

A large number of shopaholics and not only with pleasure visit the outlet-village "Belaya Dacha". The feedback they leave is mostly positive. Many are pleased that here you can buy things from the previous collection at a low price. For example, a bag of the famous brand Furla can be bought for 7320 rubles, and jeans of Miss Sixty for only 2000 rubles. This list is far from complete. Many boutiques offer interesting promotions, where three things can be purchased at a price of two. Regular customers have the opportunity to issue an OV Club card, which provides a unique opportunity to purchase goods at a discount of 10%. It can be obtained at a special information desk, which is located in OV.

Opportunities for everyone

The most diverse people come to visit the outlet "White Cottage". The testimonies indicate that this place is really interesting for them, and they want to spend a lot of time here. Here, visitors with different incomes converge. About 35% of the things presented in the center are luxury class. And the rest is sports goods and lifestyles. With lunch, things are the same. Someone can have a snack in the diner, and someone - enjoy a full dinner in the restaurant. Even those who did not plan to buy anything at all can come here and enjoy spending time at the cinema.

Distinctive features

Many have already visited the outlet many times. Moscow, "White Cottage" - reviews about these places are different. The main thing that OV differs from European ones is that luxury brands work here on franchising. The creators were able to agree with such valuable players as Bosco, "Jamilco" and Central Department Store, which represent very important and world-famous trademarks. Absolutely the whole area is rented out. Many companies are happy to be located in this area. Hugo Boss refused for the reason that they decided to work with Russia directly, and not through intermediaries, so they need time to change their own representation system in Moscow. The next phase of construction is planned, which will provide other brands with an excellent opportunity to be located on this square.

Unique Features

Throughout the year OV "White Dacha" offers a wide range of fashionable clothes, shoes and accessories. All products are only of high quality. Here you can find products of the previous collection and the latest innovations. There is also such a series, which is made specially for the outlet. These include Ralph Lauren, Mango and Hugo Boss. Also there is a huge parking lot, which is capable of taking about 4,000 cars. For those who travel by public transport, there are special shuttle buses that transport people absolutely free of charge from the metro station "Kuzminki". In the future, it is planned to expand the bus service. The program for regular customers OV CLUB gives an opportunity to participate in those promotions that are organized at the beginning of the season of sales. Also the institution organizes various events, is engaged in sending out news for its customers. Outlet "White Cottage", whose working hours are very convenient for all customers, is one of those places where it is possible to spend quite enough time with the whole family.

Contradictory impressions

One of the biggest shopping centers in Russia is the outlet "Belaya Dacha". Reviews of the first visitors are very diverse. But there are many positive ones among them. Although it is copied from a number of Italian similar institutions, but still it is against the background of the industrial part of the city. This causes a certain dissonance. Many Russians perceive it as a curiosity. After all, it is not a real part of Moscow, but artificially created with a certain glamor.

Negative moments

The general impression will help create about the outlet "White Cottage" reviews. There are also such customers who are not satisfied with his work:

1. How to choose the stores. Many buyers want more luxury boutiques to go there was really beneficial. And in this case a large number of sports goods or lifestyle. Therefore, many simply prefer to go to the shopping center, which is in their quarter.

2. Lack of pricing rules. Since in our country such a policy is functioning badly enough, it is very difficult to find out whether there is a discount on the goods. And sellers skillfully use it.

3. The appearance of protection should correspond to the status of the institution. In the meantime, she looks suspicious.

4. Location of the outlet. This institution is located directly in the Lyubertsy district, which is considered not very prosperous. There are many local kids going to just "take a look" at rich clients. That's why it is fenced. His Western colleagues placed him in an open area to avoid the "vacillation" of his local "punks" along his streets. That's why no additional fencing is required.

5. Congestion. This phenomenon is considered commonplace for shopping centers. Although it is located near the Moscow Ring Road, but in order to get there, it will take about an hour. Therefore, many people think about the need to travel there.

6. Public catering establishments. Not only that, some cafes are preparing food right on the street, so also the prices here are very high. Therefore, very few people go there to have a snack.

Thus, we see that at the moment "White Cottage" is able to compete with its foreign counterparts only in appearance. The creators managed to reproduce it exactly. But the content still requires some improvements. The main thing that you can attract buyers is low prices. But in this institution so far the opposite is true.