On the subtleties of design and design of Japanese restaurants

Currently, one of the most fashionable trends in the restaurant business is the opening of restaurants of Japanese cuisine. However, when designing, decorating an interior of such an institution, few people pay attention to studying the mentality of the inhabitants of the Land of the Rising Sun, the peculiarities of arranging restaurants in Japan. Therefore, many make mistakes. Let's try to understand some of the nuances that you need to know when planning to open an institution.

Let's talk about design and design

The design and decoration of the interior by our design organizations often cause bewilderment among the Japanese themselves when visiting our restaurants. Suffice it to say that the Japanese themselves in Russia are scanty. According to official data, 1,500 people are registered with the diplomatic corps in Moscow, and about 1,000 in St. Petersburg.

Among the Japanese there are no people who will illegally arrive in the territory of another country, illegally conduct business, even if this is contrary to their interests. It can not be said that the Japanese perceive Russia as a third world country, but in Russia they have the highest wage allowance (for harmfulness), except for the countries of Central Africa.

This Japanese design is directly related to the very psychological state of the Japanese. By common opinion, this is rationalism and straightforward thinking. I will make a reservation at once, nobody considers the Japanese as short-sighted, but the peculiarities of the language and culture postpone their imprint on the mentality.

Our project organization for the past three years has been cooperating with the real Japanese brand in the restaurant business "Marugame Seyman".

During this time, our project organization completely produced the project documentation, carried out the installation of engineering systems and put into operation a network of Japanese restaurants, while the design of restaurants was carried out within the deadline set by the customer.

Just want to say that we did not do design work. The company's head office has a permanent design studio that serves more than 700 restaurants in Japan and beyond.

A very positive feature of the Japanese as partners is that, with a positive experience of work, the Japanese will never change their partner, they will not "jump over the head" and will never use your connections, partners even without your permission, even if they know them for more than one year.

Traditions and features of Japanese restaurants

The overall design of the restaurants is simple, functional, versatile. There are no cherry blossoms. There are no ubiquitous hieroglyphs.

One moment, the Japanese do not change the signage, so the signs are incomprehensible hieroglyphs, black on a red background. An ordinary person does not read and will not understand - whether they are Japanese, or Chinese, or even some Asian ones.

In the materials no ivory, crystal, leather and other expensive items. According to the Japanese, if a person comes to eat noodles, it is better not to disturb or distract him, otherwise he will lose a lot of time during lunch break and he will not be able to finish his work day well.

It is very important to understand the concept of the institution itself, be it a café or restaurant chain. If the Japanese talk about their restaurants, then the concept of fast food for them is unacceptable. American and European brands are represented in the country as an exotic and only because they are popular.

Well, how can you say that you are dining in a fast food restaurant, if soup soup is brewed for 6 hours?

In high-end restaurants, especially in Japan itself, you can see many small booths where food is served. The Japanese really love privacy and security. True, the very feeling of privacy and self-awareness sometimes reaches the point of absurdity. Very often, young people, coming to a date in some snack bar, do not look at each other and do not talk, but communicate in the phone.

A very interesting concept in Japan itself, in restaurants, when guests, a group of guests is served by one waiter, and he is next to the guests all the time, pours tea, distributes food directly to guests in a bowl, constantly pours alcoholic beverages. The Japanese, by the way, do not "drink fools", but they always drink quality alcohol. At the same time, the portions are scanty, worth a penny, according to our money, but in the end it turns out that the guest was full of everything and used alcohol for a decent amount of money.

As a result, I want to say that the design of almost all restaurants of Japanese cuisine in Moscow is not Japanese, the Japanese themselves say that the design is Asian, redone to the Japanese style.

Photos of restaurants already in operation can be viewed here.

The only thing that is not clear how to figure out the kitchen, but this is a separate topic.