Niche perfumery is ... Niche perfumery: reviews, prices, photos

In this post we will talk about such phenomenon, as "niche perfumery". This concept is not very well known to a wide audience, and it's not at all surprising if you do not know what it is. It's time to get acquainted with this term and find out what niche perfume (selective) is different from luxury and usual flavors.

What smells selective perfume

Do you like smells, and on your home shelf with cosmetics there are several "tasty" bubbles? What are they?

If we looked at a few apartments in the usual house of any city, we would most likely meet those names that often flash on television or in gloss. Dior, Dolce Gabanne, Versace ... These names do not come off the pages of magazines, and even children who do not know how to read know these words. So, the fashion brands that are so famous throughout the world are not a niche perfume. It turns out that the fragrances are classified into three groups that differ in price, fame and, of course, what they smell.

Mass-market, luxury and niche perfumery

It's true that the motor of commerce is advertising. It is the work of marketers that determines 90% what will be fashionable in the new season and what you will buy yourself out of clothes or cosmetics to feel confident. Advertising also promotes perfume. You are unbeknownst to yourself, under the influence of beautiful clips and unusual pictures in the magazine, first of all come to the store to certain brands and choose something to taste.

So, the first and most common group of flavors is mass market, or consumer goods. Perfumery is most often sold in hypermarkets, cosmetic stores, and because of the great demand also in small cosmetic shops and transitions. To fake such a perfume is not difficult, and fakes differ in "cheers", because these flavors are known to everyone - from small to large. Smells are not complex, pleasant and easily distinguishable. Interestingly, even in the last century, fashion houses prepared flavors for 2-3 years, and now they are released once a season. It is the mass-market that is acquired mainly, it occupies about 75% of the market share.

Perfumes of the luxury class are more expensive than the mass market, but also widely advertised. As an example, you can cite the brands Chanel, Guerlain, and flavors are often produced by fashionable clothing houses. However, jewelry and perfume houses do not lag behind, and new smells are 100% consistent with fashion trends. Why is that? The matter is that the perfumers, engaged in development of production, before release carry out grandiose researches of an audience, revealing preferences and expectations. Who creates perfume luxury? Most often, a new work is an entire army of creators who strictly follow the prescribed settings. Perfumers can not create and surrender to the soul, because they create a product that will fully meet the wishes of the client.

Selective - a fundamentally new concept of aromas

Niche perfume is the creation of individuals - perfumers who do not follow anyone's expectations. Perfumery is excellent not at the price (often niche perfumes can cost as much as luxury novelties), and "sounding" and ingredients. For selective perfumes use only high-quality raw materials, which allows the smell to unfold on the skin with unexpectedly bright fireworks - that's what determines the cost of the goods. In addition, for some works, expensive items are used in packaging design, such as gold, special wood species or precious stones. But unusual packaging is more like an exception. On the first place in the selective is the aroma - it is the determining factor in niche perfumery. The most famous brands among the selective are Penhaligon's, Jo Malone, Montale, Creed, Le Labo, M. Micallef, Amouage, Parfums de Rosine, Byredo, Fragonard, Frederic Malle, Kilian, Serge Lutens.

To the history of the development of perfumery in the twentieth century

What does "niche perfume" mean, we have already figured out, but why did such a branch in the "fragrant business" arise?

To do this, back to the past. Only a hundred years ago, perfumery was the lot of the elected, or rather, power and wealthy people. But with the development of industrial production, when the goods have become cheaper and more affordable, perfumes also noticeably cheaper. In the 50-60 years it became available to almost everyone, and a little later, by the nineties, manufacturers began to think about how to convince the buyer to buy their products. After all, the supply far exceeded demand, and therefore perfumers began to work in the name of the consumer.

Now perfume houses have ceased to create just something, and began to make a product that satisfies the wishes of people. Authentic creators who do not want to work within narrow limits went underground under the name "selective perfumery."

What is the difference between niche perfumes

So, what are the peculiarities in such a field of aromas as niche perfumery? Shops in Moscow are ready to offer you a selective, which has such characteristics: a special flavor, the best raw materials, almost complete absence of advertising, unusual places of sale.

Aroma is the first and most important difference of niche perfumery. If the goal of luxury perfume and mass-market is to appease the consumer and create the most attractive "candy", then the creators of the selective do not even think about it. Niche perfume can have a completely unimaginable "look", both attractive and repellent. Imagine notes of wet tobacco, rubber, honey molasses, udovoy or gayakovogo wood, musk - it's niche perfume. Reviews for her very different, because perfume can embarrass, cause bewilderment, fall in love with yourself or repel, but that's for sure - nobody is indifferent.

Ingredients of the Selective

If the manufacturers of "ordinary" perfumes are chasing the price of the product, choosing the cheapest synthetic components, perfumers of niche products do not think about it at all. Did you know that, as for good wine, there are special features for each "ingredient" of a good perfume, including the place and time of collection. For example, the most "right" flowers of orange trees are collected in the north of Africa or in Morocco. If a perfumer needs a concentrate of a beacon, he will go to Indonesia for him. It is the raw materials that determine in many respects the price of the future perfume. Some types of selectives appear in a very limited volume due to the inaccessibility of one or another component.

Dress for the King, or about packing

Do you want rhinestones and brilliance? Then especially for you - luxury perfume and mass market. Especially for gullible customers in magazines are made special editions, telling about how the bottle of perfume was created. It's funny, is not it? The bottle is on the shelf, while you need the perfume!

As for the selective, perfumers are working more on the content, rather than on the appearance. More often than not, the packaging of niche fragrances is not very noticeable, although there are exceptions. As an example, the brand Martina Micallef, whose bottles are hand-painted and decorated with stones, can be cited. Of course, the packaging is paid by none other than the buyer.

Volumes of supplies

How do you think how many bubbles are produced with a new fragrance, for example, Nina Ricci? A few tens of thousands, because the goods need to be delivered to all cosmetics stores and hypermarkets! As for the selective, the production of products is directly related to the number of components. If you need raw materials to create the fragrance, which can be obtained with a limited amount, then the manufacturer can release just a few bubbles. Therefore, for some types of perfume, a line is literally forming.

Places of sale

If you are interested in a selective, hurry to a large hypermarket or a store with cosmetics for buying fragrance, then you will be disappointed. Niche perfumery in "Rive Gauche" is not for sale, but you can find it in special boutiques with selective. What are these selling points?

At its core, boutiques with such flavors - it's a kind of "caste" among the distribution points of cosmetics. There are not many people in them, and certainly you will not see the queues. In addition, these stores do not spoil customers with shares and sales. The maximum that a regular customer can expect is that he can receive something from a bath collection of the same brand as a gift to the chosen fragrance. As a rule, the owner of the boutique knows the regular customers in person and there is a trusting relationship between them.

Do not be afraid to go to such a store! If you want to touch the world of niche perfume, then there you can get acquainted with the scents. However, you should not pretend that you are a kind of a buyer, because the seller immediately sees through you! Better admit that you just want to learn something about niche perfumes.

And what about the price, how much can selective perfume cost in Moscow? The price for this type of aroma can hardly be less than 2000 rubles per 20 ml. But you must agree, this is not such a big money - just for the same amount you can buy for example 100 ml of popular and advertised perfume. What to choose is up to you.

Another fundamental difference

Niche and selective perfumery is different from luxury and mass fragrances, also because it is practically not advertised. This is the case. Buying a novelty or a popular scent that does not come off the glossy pages, you pay for that: about 60% for advertising (participation of models and movie stars, PR companies, probes in magazines and in stores), 30% for packing and payment The creators of the smell and only 10% of the raw materials.

The situation with niche aromas is completely different, one might say, diametrically opposite. Selective is practically not advertised, because it is not designed for a mass consumer, and you pay not for advertising and not for a box, but for a truly unique composition.

How to choose a niche perfume for yourself

Niche perfumery in "Rive Gauche" is not for sale, and in small boutiques with selective samplers for all types of perfume will not be. But since such perfumery is absolutely unusual and to buy for yourself, without testing it in advance, it is impossible, then how to be? Especially for this is the cast of exquisite. Selective perfumery due to its high cost is not available to everyone, and if you have the opportunity to purchase a treasured vial, you need to know what you are getting, is not it?

In online stores and in small boutiques you can buy some of the besties. Selective perfumery simply poured into special small containers (atomizers), with a volume of 2-5 ml. Having such a quantity of precious liquid, you can "test" the fragrance and determine if you like perfume or not.

Is it worth spending money on selective

As we have already found out, niche perfumery is not a cheap pleasure. There is quite a reasonable question about whether it is worth spending money on such a refined thing as selective. In addition, the smells are very peculiar, and not everyone will like niche perfume. Brands are simpler, such as a mass market or a more expensive suite, well recognizable and like absolutely everything.

Well, there is no clear answer to this question. The predilection for this or that smell speaks about the taste of a person and his culture. Here, it's not even about money, since niche perfumes will not cost much more than a luxury one. However, some people at some point in life just start to turn around from the popular smells, and you want something more individual.

Reviews about selective

Where can you find reviews about the vintage or the rare publication of a book? It's clear that on the forum connoisseurs of such things do not communicate and do not leave comments in the chat rooms. Niche perfumery is something that stands above popularity and public opinion. Of course, you can find testimonials, like "yes, this smell is divine," but what can you tell about it?

Remember that the smells of the selective are so unique and individual that you can not trust someone's opinion. You should choose perfume for yourself, following only your taste and desire, and not someone's advice. Because I want you to warn against studying someone else's opinion, follow only your own instinct and perception. However, know that among all the variety of fragrances of the selective, you are sure to find something to your liking.