L'Oreal "Preference": diamond shine of your hair

The history of paint L'Oreal "Preference" is preceded by several generations of labor by the talented and demanding cosmetologists of the French brand. The founder of success was Eugene Schuler, a chemist with a rather provocative surname, who in 1907 invented a sparing hair dye. Emancipated crowds of fans supported the name of the means - l'Aureale, later transformed somewhat, but this did not lose the sympathy of consumers.

Is it worth describing the effect that the paint produced at that time - it can only be compared with the growth of sales of the modern analog, L'Oreal "Preference". Of course, the technology of the perfect means for coloring the hair, for which the Parisians, and after them the whole world, began to line up in line, could not stand still. The paint was perfected, its formulation was based on mandatory humanity in relation to the structure of the female hair. And at the same time, the latest versions of L'Oreal "Preference" can boast as rich colors as ever in the history of the brand.

This paint is primarily designed for home coloring and comes in an intricate package that includes a direct bag of coloring agent, oxidant and gloves, as well as a brush and a small tube of rinse, designed for 4-5 uses. Agree, a pleasant bonus from the developers of L'Oreal "Preference". It seems that this miracle-tool was seriously created for capricious and capricious beauties who do not trust cheap means-one-days, but also hesitant to afford permanent trips to the salon.

In its consistency, L'Oreal's "Recital Preference" is gel-like, which greatly simplifies the time required to properly dilute it. But the most important plus is the ability of this cosmetic product to completely paint over the gray hair. Guarantees are provided by the manufacturer, and the reviews leave the most positive on the forums.

The proposed L'Oreal "Preference" palette consists of 45 different shades, each with a UV filter and a set of natural hair oils. High stability, guarantee of brightness of color and unique shine in hair are not advertising slogans, but the result received in practice. The period of color preservation is up to 6 weeks without staining, moreover, every day the paint blooms on the hair with a new range of tones.

For those who are afraid of unpleasant incidents in the form of a greenish shade, L'Oreal "Preference" from the "blond" series is made on the basis of lavender. In general, in this series there are subspecies for each of the shades of shades: 8 brilliant shades of blond, 8 bright red, 8 chocolate for a luxurious brown-haired woman, and incomparable ashy tones and interesting solutions for brunettes.

The innovative competitive advantage of paint from Loreal is the fact that it is both air-conditioned at the same time. Using a tool once, you will notice how obedient and grateful the hair becomes. Do not overdry or deplete, and most importantly - without worrying about the fragile structure of each hair, it's easy to color at home. Well, the savings play a decisive role: 300 rubles on average for such a miracle cure - this is not robbery, but a perfectly acceptable proposal.