Increasing the competitiveness of an enterprise: quality as the main factor

The country's economy operates in conditions of unlimited competition with maximum efficiency. Competitiveness of an enterprise is its capabilities, potential, as well as the dynamism of adaptation to market relations. Ways to increase the competitiveness of an enterprise in these conditions are determined only by improving the quality of products, reducing prices for goods and services, introducing innovative technological processes, and finding new opportunities.

The level of competitiveness of an enterprise is an indicator, depending on a number of factors. Competitiveness indicators of an enterprise are factors, which include: the competitiveness of goods or services in the markets (external and internal); The market capacity (characterizing the volume of annual sales); Type of product or service; The possibility of access to the market; Position in the market of competitive enterprises; Market homogeneity; Competitiveness of the industry as a whole; The possibility of introducing innovations; Competitiveness of the given region and country (in case of entering the international market).

Increasing the competitiveness of an enterprise is, first of all, an understanding of the needs of the consumer market and the prospects for its development; Knowledge of the capabilities of competitors, analysis of trends in the development of the environment; The ability to create a product with such qualities that the consumer preferred it, rather than a competitor's product. In a competitive environment, prices in the market are determined by demand, and any change in the consumer's desire for this type of product or service is immediately communicated to the manufacturer by changing the price of the product.

Increasing the competitiveness of an enterprise across the country leads to an increase in the competitiveness of the industry and industry as a whole. The result of the competitive industry is expressed by the active development of the domestic market, GDP growth, the stability of tax revenues to the budget, the growth of exports, the rationality and efficiency of the use of natural resources, the preservation and development of the country's scientific potential, high population employment, social and political stability, and a worthy place that Is a country in the international economic market.

Increasing the competitiveness of an enterprise is, first of all, improving the quality of products, which is the main indicator of the performance of any production. In the broadest sense, the quality of a product is defined as the set of properties of a good or service to meet the needs corresponding to its purpose. At the same time, raising the level of product quality dictates an increase in demand for it and an increase in the amount of profit not only from sales, but also from higher prices for goods of higher quality. Thus, increasing the competitiveness of an enterprise is an improvement in the quality of products whose individual characteristics characterize the following properties of goods or services:

- utility;

- Reliability;

- manufacturability;

- Aesthetics.

Generalizing indicators of product quality include:

- the specific weight of the new product (service) in the issue;

- the specific weight of the highest quality goods;

- weighted average product score;

- coefficient of grade;

- the specific weight of products that have been certified;

- the proportion of products evaluated in accordance with world quality standards;

- the share of exports (including in countries with high levels of industrial and economic development);

- the specific weight of products that have passed the certification (and separately - not passed the certification).

In addition, the quality of products can be described by indirect indicators, which include fines, the amount of defective products, the proportion of products with claims for its quality, as well as losses from rejected products.