Business, Entrepreneurship
How to name the company: examples of names
A name is a promise ... this is the first thing that a consumer learns about a firm or its product ...
Henry Charmesson
The name for the organization can be compared with the name of the person. It becomes fateful, reveals personal traits and highlights among the crowd. Any company also has its own character and features.
A good name reflects the value of the enterprise and its products in the minds of customers. Few know that the island in the Caribbean, known as Paradise, did not attract tourists until it was called Pig. "Gooseberries" from China became popular in the US, after it turned into a "kiwi".
How to name the company? Examples of successful brand names help to assess the current value of naming.
What is quality naming?
Naming is not just a play on words, but a significant element of marketing. Professional selection of names for organizations, products, brands is becoming more relevant.
Quality naming is the foundation of a competitive brand and effective promotion in the market. The main purpose of it is the positioning of the company, the product, the service.
Naming is used to solve a variety of tasks, including:
- The need to emphasize special properties, highlight the product among others.
- The desire to cause positive associations and emotions: trust, admiration, interest.
Sour cream "House in the village" or restaurant "Demyanova ear" ... A successful name can inspire the company 's staff, to become a good basis for promotion of the brand.
5 stages of work on the title
| Without marketing research, it is impossible to create a brand. Who is the target audience? To which group do potential customers belong? What are the market niche and the company's strategy. For example, the narrow specialization is indicated by the name of the travel agency "Exotic Wedding". |
| What are the criteria for the name? How to name the company? Examples should reflect the company's strategy and fit into the market situation. |
| Brainstorming, group discussion or questioning of employees. Ideas can be generated in any form, but at this stage it is important to refrain from criticism. |
| Evaluation of options and how they correspond to the original standards. Semantic and phonetic analysis of names. Lexical and psycholinguistic verification. |
| To "field trials" the target audience, clients or potential consumers who finally decide how to name the firm are involved. Examples are included in the survey. The testing organization is most often engaged in research companies. |
An obligatory element of naming is the necessary legal registration of the developed name for registration. In many cases it is necessary to pay attention to the meaning of the name in foreign languages.
Thus, all the extensive work on creating a new name is two steps. First, we need to formulate a message for the consumer, and secondly, to translate the message into commercial form.
10 ways to choose a name for the company
- Use the language and words of the client. What does the prospective buyer value in the product or service? What benefit will he get? The proposed product should be close and understandable to the consumer, as "Your realtor" or "Agusha".
- Enrich vocabulary will help the dictionaries. Original ideas can be found with the help of dictionaries of associations, intelligent or foreign.
- The information collected will help formulate the mission of the organization, come up with slogans. It is not necessary to start with a name. Naming is a creative process.
- Analysis of the names of firms-competitors. When choosing a name, one should take into account their successful variants or mistakes - for example, such curiosities as "Labor corn", hair salon "New Hair" or "Padun" bank.
- Do not rush to cross out selected ideas from the list, but remove them for a few days. After one or two weeks, it will be easier to evaluate a worthy option with a fresh look.
- Before finally deciding how to name a company, examples should be checked for uniqueness.
- Assessing the opinions of consumers can significantly speed up the search. It is not enough just to contact friends or relatives. Organize a customer survey to evaluate the selected options, invite them to come up with their own names.
- In some cases it is useful to look at the world around you. A brilliant thought can be born unexpectedly. The founder of Adobe chose this name in honor of the river near his home. Remember that registration as a trademark of generic and specific concepts is impossible.
- Use the data of psycholinguistics, choosing how to name the firm. Examples of names, according to studies, give a result with the correct selection of the letter combination. It is recommended to use the letters "D", "L" (cause joyful emotions). The letter "K" informs customers about the speed. But it's better not to pick up sibilants or deaf ones, they adjust the negative. The letter "Z", as it turned out, causes fear.
- The technician of education of names is more than thirty. From names with classical Latin roots to rhymed names. For example, the creator of the world sports brand Adolf Dasler among friends was known as Adi (it turned out to be a complicated "Adidas").
How to name a construction company? Examples
The name for the construction company should focus on the target audience and reflect the scope of the firm. "Quickstroke" is a choice, successful as the name of a company specializing in the erection of houses in a short time.
The agency "Apartments de Luxe" will attract a category of clients with certain incomes, and "New House" - a more democratic name.
How to name the company? Examples of names, such as "Stroygarant", "Stroytech", are understandable to the public and cause trust. They are intrigued by "Stroygefest", "Neostroy" or "StroyCity". The abbreviation will not work, as it can scare off a potential customer.
For organizations working with individuals, a simple version of "Bogatyr", "StroyNaVek" is appropriate. In cooperation with foreign partners it is important to think carefully about how to name a construction company. Examples should reflect professionalism. Preferably memorable name in English. For example, "Leader Builder" or "Prof building".
Choice of the name of the law firm
The industry standards strongly influence the conservative legal business. The choice of options for the company name is very limited. How to name a law firm?
Examples show that names with Latin terminology or euphonious surnames of partners, combinations with common concepts ("consulting", "legal league", "bureau", "group") became traditional. New words are also applied, but not always the client associates them with legal activities.
The best options include "Zetra" or "Asters". This is an example of how short and consonant names win among understandable names for the population, such as "Legal Aid."
Popular names that carry monumentality, confidence and positive. "YurMagistra", "Arman", "Legal Center" or "Legal Company".
Naming in the sphere of trade
The marketing name positions and promotes the product. How to name a trading company? Examples should be memorable and beautiful. Harmonious perception of the name by ear plays a big role. Selling that causes pleasant associations.
For trading houses and networks, names with an excellent degree (Mega, Extra, Maxi, Super) are often used. The method of words with errors is interesting. "GastroGnom" instead of "Deli", "StakeHolders" instead of "Steakholders".
Popular word games, for example, fishing store "Cool Place", shop "Terry Paradise", where they sell bathrobes and towels.
In any case, one should avoid faceless names like "The World of Taste" or "Wonderful Product".
How to choose a name for a furniture company?
The furniture market is one of the most saturated. In order to stand out from the competition, you need an original, but understandable, selling name.
How to name a furniture company? Examples - such as "Servant`S", "Divan Divanych" or "Mr. Mebel", will play the role of advertising and will save money for promotion.
Many manufacturers are trying to learn a certain market niche. For small and medium-sized companies, emphasis is placed on the direction of activity and specialization. "Furniture workshop / studio ...", "Formula sofa", "Your kitchens."
The production of elite furniture taking into account the interests of wealthy customers will require a name that emphasizes the status: "Grant Mebel", "Furniture House", "InteriorLyuks".
There are amusing names: "Soft spot" (sells sofas and armchairs), firm "Cidown" or under the surname "Mebelov".
In fact, 90% of all brand names were invented "on the knee" by directors or managers of organizations. The work of professional neemers is only 10% of market names. It is noteworthy that these 10% own 90% of the market!
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