Geo-dependent queries in SERP

Since recently, search engines have begun to divide visitors according to their region of stay, and this tactic has introduced new concepts of ranking (search engine) of Internet sites. After such a step to the selection of sites, all projects began to be displayed differently in different regions.

Geo-dependent queries in Yandex

According to the statement of all known search network - Yandex, every 4 user request is a search for information exactly in his region, that is, geo-dependent, which means that the sites of this territorial region (cities, etc.) should have advantages over projects of all-Russia scale.

Geo-dependent queries in Yandex are a special search engine algorithm in which sites of national scale are less likely, or more precisely, practically none to get into the top ten, while regional projects are fundamentally dominant.

The only drawback was that if a user does not want to search in his region, but wants to find something else, he should first change the location in the settings and only after that start the search.

How to define a geo-dependent query?

To determine the geo-dependence of a query, you should use the Yandex word search. The user simply needs to enter a query, to which the search engine will respond with a list of sites. After that, you can change your location in Yandex settings and see what happens.

Example. If you enter "buy a car" or any phrase with the word "buy", Yandex will be based on the user's location, and when the city changes location in the search results there will be changes.

The example describes the standard situation when a user from Moscow Yandex shows geo-dependent queries for his region, and the user who asked the same phrase from St. Petersburg will see a very different result, reflecting only his city.

Naturally, if there are geo-dependent, then there are geo-independent queries, and the difference between them is that the latter are displayed in the same region in any region.

Query Features

The features of using search naturally affect the good side, but this influence only applies to users and site owners who are only interested in moving to their own region. However, there is a possibility of quitting geo-dependent queries in another region, but with some nuances.

Attention! When searching for a geo-dependent query in the SERP, the sites of the region where the user is currently located will be located, but if there are sites that are being promoted at the same time for the whole of Russia, they may not just appear on the first page, but even in the first position. This is due to the fact that these sites have impressive credibility in the eyes of search robots, and they consider them to satisfy the user's needs.

Geo-dependent query promotion

After the introduction of geo-dependence, the promotion of Internet projects has become more complex and expensive for those who need all-Russian coverage.

Searching for words Yandex produces sometimes quite interesting results, in which there are sites related to other regions. And this behavior is connected with the fact that even though Yandex does more emphasis on a certain territorial area, other projects also have the possibility of getting extradited in other regions.

Geo-dependent queries, an example of which can be found in any field, from service - "delivery of food", to construction - "building houses", can be very different. However, if a company wants to go out on requests in other regions, it should be promoted in one of two possible ways:

1. Promotion can be based on the Yandex catalog (the cost of getting into which for companies is 14750 rubles). It should specify additional cities with company offices, but this method has a limit of 7 regions.
2. The second way is that promotion from the very beginning is carried out to the whole of Russia, but geo-dependent and at the same time commercial requests (buy a sofa), promotion for the whole country is likely to be unprofitable, as it will take a lot of money, time and nerves.

Geo-dependent commercial requests

In advancing a lot of pitfalls, but the most important are the geo-dependence and commercial or non-commercial request.

The main difference between commercial requests is, as is already clear from the name, income. That is, it is focused on sales or other ways of making a profit.

Naturally, commercial requests have huge competition across Russia, regardless of the region, but the introduction of geo-dependent queries has greatly relaxed the tense situation. If before, the top vacuum cleaner company was in the first position, and users from other cities came to it, but now in each region in its first position, its sellers vacuum cleaners.

This innovation allowed each user to find exactly what is offered in his region, rather than "scour" the Internet, considering proposals from other cities. The regional shops have chances to get visitors of their own territorial circle, and even get visitors in general, because it used to require a huge amount of money to break through the key requests, and today this promotion will cost much less.

Noncommercial queries

Requests like "how to notice the wheel yourself" are non-commercial, and at the same time, companies that provide these services can take it into account when promoting their site, which allows them to be in the first position in their region.

This behavior of the crawler forces site optimizers to conduct constant experiments to win the battle for the first position, and sometimes resort to "black" methods of promotion of the Internet project, which is unacceptable and can lead to the imposition of filters and complete "isolation" of the site.