Fashion, Clothing
Firm "Adidas": badge
Famous for the whole world brand of sportswear "Adidas" is associated with a badge consisting of three strips. And all thanks to its founder Adi Dassler, who came up with an icon for the company Adidas. It was he who came up with the idea of creating shoes for athletes, which would stand out from the others. As a basis, Adi took three strips, which after a while were improved. In a couple of years, he began to produce not only shoes, but also quality clothing.
A bit of history
In the 70's, the firm "Adidas", whose icon has already gained popularity, has modified the primary logo. The stunning success of the sportswear of this company prompted the founders to diversify the familiar logo. Thus appeared trefoil, which is based on three strips. All these events preceded the fact that Adidas, whose icon is a shamrock, gained great popularity and became the world brand of sportswear.
Why three different icons?
To date, the company "Adidas" began to produce, in addition to clothing, sports accessories and attributes. Thanks to this, literally everyone knows what the badge "Adidas" looks like. Great popularity, high demand on the sales market, prompted the company to create three official logos.
- Original - the clothes that were at the origins of the firm, the fashion of the distant 1970. Sports jackets-olympians, T-shirts with sleeves on elastic bands, sports sneakers. The icon for this line is a trefoil with three horizontal stripes.
- Performance - clothing for professional athletes, as well as amateurs. The peculiarity of this line is the latest developments of materials and technologies. This is clothing that is designed specifically for sports. For this line, the company Adidas chose the triangle icon with three strips.
- Y-3 - clothes for mods and fashionable women of the so-called "luxury" class. Manufacturers themselves see this kind of clothes of the future. This line uses a circle icon in which there are three bars.
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