Hospitality is ... Hospitality management. Basic concepts and definitions

Hospitality is one of the most important concepts in the history of mankind. People live in a society, in it they develop and interact with other personalities. A person during his life has to leave his place of permanent residence. And the time of absence can be very different. Having an unfamiliar territory, an individual needs support from other people. Hospitality - this is a free reception and a treat of pilgrims. However, this is far from the only definition.

What is hospitality?

This concept has many meanings, each dictionary treats it differently. Hospitality in the domestic sense is defined as a tradition that prescribes cordiality in the reception of a guest, as well as the manifestation of care for him. In the humanitarian dictionary, this concept has the value of virtue, which was common in antiquity between peoples.

Hospitality is a willingness to accept with sincerity and treat people, no matter what time they come. It is a sign of good nature, respect and openness. After all, not every person is capable of manifesting this benefactor. Hospitable people always have many friends, they are drawn to them and take an example from them.

History of occurrence

Traditions of hospitality appeared together with the formation of society. At all times, cordiality was considered a good form. This quality is inherent in Russian people, is its main feature. Meeting guests with bread and salt is the duty of every self-respecting person. In the old days, guests were fed and watered almost by force. There were cases when the owners of the house asked to eat or drink "a little more". This is due to the fact that the estates usually were located far from each other, and the guests came rarely.

Later, in the XVII century, there were festive feasts. At that time every wealthy citizen had to gather guests at his estate, this was an important part of social life. The appointed day was considered solemn, prepared for it in advance. Ladies bought special dresses, which they wore exclusively for these events. The celebration began with the fact that the owner gave each of the guests a slice of bread and salt as a token of gratitude and respect.

Nowadays, people also like to get together at the table, to arrange celebratory dinners, etc. Much has changed since then, but the traditions of hospitality have remained unchanged.

Hospitality Industry

The above definitions refer to the household level. But hospitality is also considered a sphere of entrepreneurship. Moreover, today this industry is one of the fastest growing sectors of the economy. It brings a decent income and has a large network of enterprises.

This concept as a field of activity came to Russia in 2008 from the United States. Before that, in our country had no idea about this sector. The hospitality industry is an area of entrepreneurship, consisting of service enterprises, which take as a basis the principle of generosity and cordiality to clients. Simply put, it includes organizations involved in public catering, the hotel business, as well as the retail and entertainment sector.

Before the introduction of this term in Russia, the notion of "hotel economy" was used to refer to such activities. It is already outdated, and the phrase "hospitality industry" is slowly entering the everyday life of experts and entrepreneurs of our country.

Hospitality Management

Hospitality is the main representative of the industry in Russia. And this is not surprising, because tourism and hospitality in our country are almost synonymous. This market is developing rapidly and rapidly. The main center of this sector is the capital of our country - Moscow. The city is the most expensive in the world to provide hotel services.

However, the cost is fully justified by quality. The most famous hotel brands have long appeared on the Russian market. In this regard, the requirements for hotel professionals are increasing. If several years ago there were foreigners in leading positions in most cases, now about 90% of managers are Russian experts. From this industry, in addition to hotel business, you can distinguish a restaurant business. The largest chain of food service in Russia - "GMR. Planet of Hospitality.

However, despite the excellent indicators, it is necessary to recognize that the school of government of our country is significantly inferior to the foreign one. The same level of self-return in foreign countries is much higher. But every year the development of the sphere of education is taking place, and foreign specialists are invited for quality education.

Problems of development of hotel business in Russia

As you know, hotels are divided into two types: network and non-network. The first has a great advantage over the second in terms of the productivity of its activities. Nesetevye hotels, unfortunately, almost can not compete with their rivals because of the limited number of services provided, low levels of demand, etc. Another factor that hampers the development of this activity is the finding of most of the business in the hands of the state.

In addition, employees are not very motivated to work, as almost everywhere there are no remuneration for the successful fulfillment of obligations. In Russia there are few qualified employees who have a high level of knowledge, this also affects the quality of the services provided. Hospitality is not only the development of hotel business, but also other areas of activity.

Catering Sector

It is represented on the market by a huge number of different types of establishments: a cafe, a bar, a pub, a restaurant, a canteen, a coffee shop and much more. "G.M. Planet Hospitality "- a company that develops in Russia a food industry. This organization owns more than 300 restaurants that provide the highest level of service.

At present, the catering sector does not stop developing, as it meets the people's vital needs. Also from here you can start the path of an entrepreneur. Despite the fact that there are restaurants and cafes in every city, a unique institution will attract customers. Hospitality enterprises are primarily aimed at improving the quality of services provided, so they are in demand.

Conclusion

Getting income for such organizations is not a top priority. As it was already mentioned, customer satisfaction is the main task of the companies. Hospitality is first and foremost a hospitable and friendly attitude towards people. After all, if the customer likes the hotel or restaurant, he will pay the required amount without any problems, and moreover, he will tell his friends about the excellent institution.

Those entrepreneurs who try to get as much profit as possible usually do not stay long in this market. It is necessary to predict customer inquiries and monitor innovations, and then the enterprise will be in demand.