Example survey questionnaires: how to properly compile them

Demand is completely customer-oriented. But to conduct a dialogue with customers is in most cases a very difficult and time-consuming task. However, for this there is a mass of alternative options, one of which is a questionnaire. In this article I want to give an example of questionnaires for surveys that can be used to study consumer interest in a particular product or even a company.

What it is?

First of all, it is necessary to understand what is a questionnaire and, in fact, a questionnaire. This is one of the most convenient and often used methods of sociological research. The questionnaire itself is a set of questions, the answers to which can give important information to the customer of the survey itself.

the main thing

Considering an example of questionnaires for surveys, you can draw several necessary conclusions. So, it is very important to think over the size of the questionnaire itself. If it is necessary to interview as many respondents as possible, there should not be many questions. This is necessary so that almost every buyer would not hesitate to answer them, highlighting only a few minutes. The questionnaire can also be very massive and contain various questions, not only listed, but also deployed. However, in this case, you need to focus on a smaller number of people who agree to participate in the survey (most likely, in this version, you will have to think about a place where a person can easily answer them). Also, before creating a questionnaire, you need to think through a research program that clearly identifies the goals and objectives that the customer sets himself, and hypotheses that are either endorsed or disproved at the end. It is also important to say that only professional sociologists should formulate a questionnaire and create a program, it is not as easy as it may seem at first glance.

Introduction

It is very important to know how to correctly conduct a survey. An example of a survey questionnaire can be an excellent assistant to create it. So, it is necessary to say that the questionnaire should begin with a reference to the client and a short guide to action. First a couple of words you can write about that all the answers for the customer are very important. Further, it is necessary to conduct a brief briefing of the respondent on how to fill out the questionnaire correctly. It is necessary to specify how many answers to one question can be (often customers are asked to do one answer to one question, choosing the most important thing, and sometimes they allow you to choose several answers).

Start

What is an example of questionnaires for surveys? It has several subsections. The first of these is usually the so-called "anatomical". That is, brief information about the client. They may be asked to indicate in full or in part the name, sex, address or place of residence, telephone. Also often asked the type of employment, sometimes - the number of family income. However, it should be said that this is the least important part of the questionnaire. Information can be needed solely to control the work of those who conduct the survey (often there are situations when surveys are poor quality or just unfair, and the customer receives incorrect information about their products or the company's work).

Main part

Considering the example of questionnaires for surveys, one can see that often different questions are used in their nature. So, they can be open, that is, where people write everything with their own hand, without choosing the right items. Closed questions are a list of answers from which the consumer needs to choose one or more. There are also semi-closed questions, which consist of a list, as well as a line in which you can enter your answer, if there is not one. As for the topic, it is in this part of the questionnaire that you need to find out all the most important things about the product or company about which information is collected.

Ending

Considering an example of a questionnaire for asking customers, you can see that a very important part is also its end. After all, it is here that the consumer is ready to express their opinion and give some recommendations to the customer. There must necessarily be similar items, which will consist of open questions. Very often they become the main goal of such questionnaires. It is important to divide the wishes and proposals. After all, these are several different things. In the first variant, the respondent can fantasize and assume a few impossible things. And the proposals are already concrete actions that the customer can perform for the convenience of consumers in the very near future.

The final

Considering the examples of questionnaires for consumer surveys, you can see that almost all of them end with thank-you words. And this should not be forgotten. After all, a person needs to be thanked for giving a few minutes of his time to help the customer, and also expressed his opinion. A new line, which may also appear at the end of the questionnaire, is a request to write your e-mail in order to receive timely information about new products or company work.