Disposal of old equipment in Eldorado: reviews of the program

So it turns out that times change, technology wears out of fashion. And thanks to technical progress in shopping centers and specialized stores, there are more and more varieties of household appliances with new features and capabilities. As a result, we are buying newer models of televisions, mobile phones, refrigerators and other equipment. But here's where to put the old ones, most of which have impressive dimensions and even work? The solution is "Total Recycling" in "Eldorado".

Do you have an old technique? Then we go to you

Get rid of the old rubbish, which for years was stored on balconies, attics or was taken to a dacha, sounds very tempting. Especially if in exchange for a failed or out of fashion technique you can buy a new one at a discount. It is this proposal that is spelled out in the action program of the large trading network "Eldorado" - "Utilization". So, what is its essence?

The program "Recycling" has been working for several years. Since its inception, the company's representatives offer their permanent and new customers to exchange electronics and used equipment for new models at a discount. Its size directly depends on the variety of electronics, so when exchanging it can reach up to 10,000 rubles (and this is not more than 15-20% of the cost of new models of equipment).

The program "Total Utilization" in "Eldorado" provides for the exchange according to the principle: one unit of used equipment - per unit of new equipment. For example, if you pass a non-working plasma or even a kinescope TV, you can buy a completely new laptop, system unit, monitor, TV and other products from similar categories. Here is an example exchange table:

During the action "Eldorado" ("Utilization"), the removal and processing of equipment is carried out within the framework of the current legislation and corresponds to environmental standards. About what the employees of a large Russian network with the exchanged equipment and electronics do, we will tell you later.

"Total utilization" in "Eldorado": conditions

The campaign for the disposal of electronic and other equipment requires certain conditions and terms of holding. For example, last year the old equipment could be replaced with a new one between September 17 and November 11. Returning to the rules, we list the most important of them:

1. Take part in the action "Eldorado" - "Utilization" - can consumers from the age of 18.
2. Replacement of the equipment is carried out within the limits of a line of the goods participating in the program.
3. "Total Recycling" "Eldorado" (2014) involves the exchange of high-grade used equipment for a new, not its spare parts and components.
4. Exchange and return of already exchanged equipment is not possible.
5. One buyer can exchange one technique for another unlimited number of times.
6. Disposed products are exported from the buyer's home completely free of charge by the employees of the company.
7. At registration of technics in the credit the discount is not given.
8. When buying goods by bank transfer, a discount is not provided.
9. The rules of the action can be changed unilaterally.
10. To clarify the information on the current campaign, it is necessary to call the hotline phone: 8 (800) 555-11-11.

What do consumers say about the program?

Since its inception, the "Utilization" program "Eldorado" has provoked a violent reaction in the media and among the consumers themselves. For example, some consumers were happy that they were able to update their household appliances for the dacha. They exchanged televisions, refrigerators, tape recorders with surcharge. Others were delighted with the unique opportunity to get rid of idle appliances, dusting in closets, garages, balconies. Thanks to the action, someone managed to change a faulty vacuum cleaner, microwave oven, player, a depilator, a mouse for a PC, an iron, a kettle and others.

The third did not like the small selection of promotional products, as the trading network "Eldorado" (the "Recycling" campaign in 2014) limited the number of models that can be exchanged with surcharge. Fourth are delighted that when buying new equipment they did not have to deal with the export of outdated and broken equipment on their own. Instead, representatives of the trading network did it. And all customers appreciated the free delivery.

How many techniques have you already managed to get for the exchange?

At the moment, the promotional program from "Eldorado" was held in three stages. During the first period, representatives of the network managed to get about 300,000 pieces of equipment from consumers for exchange. For the second - more than 400 000 units. During the spring period in 2011, the enterprise took over 70,000 cubic meters of equipment from the public. And this is neither more nor less, but corresponds to the total volume of a 12-storey house with four entrances.

Pros and Cons of "Total Recycling"

Based on numerous reviews, the program "Recycling" "Eldorado" 2014 has its pros and cons. Among the positive moments of the action are the following:

• The possibility of replacing the old and broken equipment with a new one;
• Availability of free shipping;
• The export of large-sized home appliances by the company's employees;
• The opportunity to get a discount of up to 20%;
• Unlimited number of purchases by the scheme 1x1;
• Receiving additional discounts or participating in prizes of valuable prizes (referring to additional shares for branded goods).

"Total recycling" in "Eldorado" has a number of shortcomings:

• Not all the products of the trading network that are available are included in the list of promotional products;
• Buy by action can be "far from new products" (meaning new products, but not the latest models).

Is it profitable for the "Eldorado" network to conduct an action?

As we have already said, "Total Recycling" in "Eldorado" is a unique promotional program that allows solving users' problems with large-sized and outdated equipment. However, many people have questions. How much is this program profitable for the trade network itself? And where, in the end, does the technique obtained from buyers disappear?

Let's start with the answer to the first question. By and large this action is disadvantageous to the company in terms of financial issues. But ... It allows you to attract the attention of customers, arrange them and, in the language of marketers, "take away from competitors." Thanks to the action "Eldorado" "Utilization" the trading network creates an excellent reputation for itself. And most importantly, it saves on advertising, using the most economical option of warning the public - "word of mouth".

Where does the technique from users get?

We also answer the second question: "what do they do with the technique?" According to preliminary data, the Eldorado trade network took care of this problem and entered into an agreement with UKO. This company specializes mainly in the processing and recycling of household appliances. The process of disposing of equipment for everyday life is carried out according to the following scheme:

1. All the machinery obtained as a result of the exchange is transported to trucks on special trucks;
2. Unloaded by workers and sorted (plastic, glass, metal - all separately);
3. All equipment after the separation falls under the press and turns into a kind of briquettes;
4. Plastic from radio equipment and televisions is ground into small crumbs;
5. Pressed and split material is sent to the destination.

Where is the recycled material used?

The recycled material is most often used in the construction and laying of roads. For example, plastic crumb is used during the manufacture of concrete tiles (it is used when laying pavements, pavements). The crushed glasses from the monitors are added to the concrete solution, which is suitable for erecting the foundations of houses, and for laying roads. Metal molds are used for melting. And precious metals from microcircuits are withdrawn and sent to refineries.

Museum of outdated equipment in the open air

Sometimes when exchanging equipment you can find completely unique things that have not been produced for a long time. Some of them can even be called rare. For example, a sewing machine "Tula", a refrigerator "Moscow" from the 60's, a phone "Motorola", TVs "Shilyalis", etc. Therefore, the company's management decided to organize an open-air museum. At the same time, the most interesting and old models with historical significance were selected as exhibits. And some of them even have already become props to popular domestic films.

In a word, the "Utilization" program "Eldorado" is an interesting and promising action helping the people of our country get rid of unnecessary trash!