Designer Krivda Artem: biography, activities and interesting facts

This name for many uninitiated is still unfamiliar, however in the world of a fashion practically all heard about it! Artem Krivda - a designer who quickly broke into the Russian fashionable kingdom and conquered the hearts of thousands of fashionable women. Recently, he is listed among the favorites of the Russian fashion industry. A Chartered Lawyer, Krivda Artem once decided to try himself in a completely different field - to come from the southern provincial town to the capital and declare himself publicly. Of course, fashion - "girl" capricious and unpredictable, but she accepted it, and he suddenly became his own. At first he was not a designer, but acted as director and producer of fashionable weeks, shows, etc.

Designer Artem Krivda: biography

The future designer was born in 1981 in the provincial small town of Azov, which is located in the very south of Russia. As expressed by Krivda Artem himself (a joke or not, it is not known), he is from the family of millionaires, but at the same time, he does not have any memories of the carefree time of life. The only thing he remembers is that he lived in full prosperity. After graduation I entered the law faculty of Rostov University, and after receiving the diploma I decided to go to Moscow and find myself.

The first steps in the world of fashion

23-year-old young man hitting the capital, Krivda Artem began to look for work. He had neither housing nor money. But he had a great desire to work, and also he had the greatest wealth - a mind that could give out a lot of creative ideas. One of the new acquaintances advised Artem to go to an interview for the position of manager for working with designers during the Moscow Fashion Week. The young man did not even imagine what was the responsibility of such a manager, and whether he could cope with the work, because he was very far from the fashion world. However, strangely enough, he was taken to this position. Probably, circumstances helped him. He began to produce and produce fashion shows, made fashion videos, stylized the lookbook, both for Russian and international brands. His first salary was five hundred dollars. On them he was able to rent an apartment. Further, his fees began to grow, and he began to taste.

Start of independent activity

In 2014, after 10 years of working in the fashion industry, Artem Krivda, whose biography is described in this article, decided to establish his own brand. First he began to create clothes for his friends, and during the New York vacations. When the collection was ready, they shot a very interesting lukbuk in the most fashionable area of New York. The main character of his women's collection was his girlfriend - Maria Granina. By the way, the very first clothes, which was modeled by Krivda Artem, was an unusual scythe with an original print. This was the beginning of his triumph!

About me

Artem Krivda believes that his starting capital was a special gift and brains dictating to him different ideas that he sold to people. He also believes that the uniqueness of his brand lies in the fact that all clothing is sewn off in Moscow by several best manufacturers. The target audience of the young designer from Azov is intellectual youth, for which he creates not just clothes, but a philosophical message. So, my collection "WORLD. FUTURE "he created at a time when local wars began to break out in different parts of the globe. With his collection, he as if called on people to stop and think again. He wanted everyone to understand that without peace on Earth there will be no future. He wanted people not to forget about true values.

Cooperation

His first client was a fine buyer and supervisor Gosh Rostovchikov. Seeing for the first time the collection of Artem Krivda, he was inspired and bought quite a few clothes for the Podium boutique, which was located on the Kuznetsky Most. His first purchasers were also charming girls Chistova & Endourova. The designer decided to start cooperation with the Russian brand St. Friday. As a result of this collaboration, a product was obtained, which immediately became popular! Before Artem founded his brand, he collaborated with famous world brands within fashion weeks, organizing a fashion show for them.

Activities

In addition, he is now considered a fairly successful designer of clothes, Artem Krivda is a director and producer. This is a very creative person, in his head are born simply incredible ideas that he hurries to implement and arranges spectacular fashion shows for almost all the world famous brands.

Debut collection

For the first time the display of Artem Krivda was organized in the flagship store "Podium Concept Store". This event was called Olympic Rock, also called the collection. It united the following themes: the Roman gods, the gothic chic of Paris and the latest fashion trends of the men's wardrobe. The collection included clothes made of leather, silk, neoprene and cashmere. The cut at the models was laconic, so they could be boldly combined with each other and create new images in the style of "Kazhual". Present at the presentation were such megastars as Victoria Lopyreva, Valery Leontiev, Alexander Vasilyev and others.

Wise Thoughts

Artem believes that the designer is someone who does not want to be like others, and wants to make people so that they are pleasantly different from the general mass. There are a lot of designers today, and only some people manage to attract attention to themselves. What helps them? First, the designer must have an individuality. You can not be a gray mouse and achieve recognition. We must strive for originality. Artem believes that the great evil is fraught with complexes that were once instilled in children by parents. It is very bad when the child is told that he should be like everyone else and do not stand out from the crowd. It can not be worse than this. This also applies to those cases when a person aspires to be a gray mouse and does not stand out, and those who want to stand out, begin to resemble a crowd, blindly follow every trend, losing their zest. For example, there are all tattoos, and I will make them myself, than I am worse than others ?! Artem believes that it is not necessary to be a designer to create a fashion, every person is able to come up with something new every day. Contrary to the claims of many, A. Krivda believes that the design art can be learned.

Memories

Many people think that when Artem Krivda says that he does not remember his childhood, he is cunning. However, the designer claims that this is true. The most vivid memory that he had preserved from his childhood is the painting by Aivazovsky "The Ninth Wave". His grandmother impressed him that he should always be thankful to God, and not only when you ask him for salvation, like people on a ship in the picture of a great seascapes painter.

Personal preferences

A. Krivda on the zodiac sign Leo. In fact, he is as authoritative, ambitious and demanding both to himself and to the environment. He himself likes such brands as Saint Laurent, Acne Studios and Louis Vuitton, and from Russian - "Arsenicum" Dmitry Loginov, "VIVA VOKS" Oleg Ovsiev, "Ruban" Alice and Julia Ruban. He prefers to wear clothes by Russian designer Anton Lisin. Artem is very fond of traveling. He tries not to go to the countries where he once was. The designer is very fond of reading, his favorite books are "Portrait of Dorian Gray" by Oskar Wilde and "Fight Club" by C. Polanik. From films he likes "Drive" and "Place under the Pines".

The ideal day of Artem Krivda is a rest on the beach with an ice cocktail. The morning begins with the designer at dawn. In the day he sleeps about two or three hours. He considers his competitor time, works without days off. Still would! The organization of fashion shows for such world brands as "Chanel", "Gucci", etc., does not allow to relax. You need to be a good psychologist and diplomat, that you know how to find a common language with so many clients and employees. Artem does not like conflicts and thinks that everything can be solved amicably. The main thing is to find the right note in communication.

A family

In the house of Artem it is forbidden to talk about fashion. This is taboo. Here he comes to rest from work. With family members, they can talk about everything, but not about shows or collections. The designer is very grateful to his parents for giving him several important lessons in life. So, if the whole world is against your idea, and you are sure that you are right, then you do not need to turn off the chosen path. He is glad that he was born in his family. His childhood was warm, affectionate, he never heard rude words addressed to him, grew in love and respect.

Dream

Artem Krivda has one idea in connection with his future career: he wants to work in the Ministry of Culture, because he understands that he has something to give this structure. He knows a lot about culture in many countries of the world, he saw one and the other, and the third, it is easier for him to choose what is good and what is bad.