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Corporate websites: creation, development, design, promotion. How to create a corporate site?

At the present stage, corporate sites are included in the category of the most common network resources. Very rarely there are companies that do not intend to acquire their own portal. After all, with the help of it you can get the opportunity to solve a large number of problems, starting with attracting potential customers and ending with increasing and keeping the image at a certain level.

What do you need to know about corporate projects?

What do they mean by corporate sites? In the World Wide Web, you can find a large number of definitions. And almost all of them are correct. Considering the corporate portal in terms of classification of network resources in full dependence on the tasks performed, it can be said that this is a project developed by the company to implement its development on the Internet.

Quite often, users confuse with each other two types of sites - corporate and commercial. Without a doubt, they can have a lot of similar elements. However, the purpose of a corporate resource is not to sell services or products, as compared to a commercial site.

So what are the tasks of corporate websites? The company's positioning on the Web and supporting the interconnection between its individual branches should be classified as the main ones.

Types of corporate resources

In full dependence on the purposes, portals of a similar nature can be divided into the following types:

  1. Closed network resources.
  2. Image sites.
  3. Corporate blogs.
  4. Business card websites.

Resources not available to most users

Closed corporate sites mean resources, through which businesses solve certain tasks regarding the cohesion of their representations. Such portals allow you to quickly exchange information between branches, maintain high workflow, communication between employees, etc. For example, at the expense of such a site, ordinary employees are able to obtain data on their wages, contact managers. The authorities with the help of the portal will be able to give orders not only to individual employees, but to the entire branch.

The main difference between a closed portal is the possibility of its use only by employees of the enterprise. At the present stage, there are often such situations when companies do not develop full-fledged sites of this nature. They organize only a separate part of the closed type on existing projects.

Resource aimed at improving the image

A corporate website of image character implies a portal open to all users. Due to it it is possible to obtain a large number of necessary data regarding a certain enterprise. Users are given complete information about the company, its history, achievements, contact details, addresses, etc. The main tasks of the image resource include:

  1. Enhancement of the company's image among potential customers.
  2. Attraction of new clients.
  3. Carrying out of advertising actions in the Network.
  4. Increased competitiveness on the Internet.

When can I need a blog?

In general, corporate blogs exist and act as an additional element of the main image project. But it is worth noting that they play a huge role in the development of the enterprise on the Internet. Due to the corporate blog you can solve some fairly important tasks. For example, with its help you can implement feedback, which will help customers contact the company's management.

Most of the content of such a blog is the current and past news of the firm, data on the shares held and their results, reporting on the effectiveness of the enterprise, etc. In other words, with the help of such a resource, each company will have the opportunity to provide customers with the required information that will be of interest to them. Due to this, you can demonstrate your openness, which will positively affect the image of the organization. Due to the corporate blog, each company acquires the opportunity to communicate with potential customers. Accordingly, it will be possible to timely learn about the attitude to the enterprise from customers and to make certain decisions promptly.

Resources for small companies

The corporate website of the company can be presented in the form of a business card. This is a simplified version of the image resource. Typically, a business card is developed by relatively small companies that do not have the opportunity to create a large project and promote it. Sometimes in a large portal there is simply no need. Basically, a business card is needed to provide customers with a narrow range of available options. With the help of such a corporate resource, you can get acquainted with basic information on the company's activities, learn about the products and services it sells, and so on.

The design of the resource plays an important role

The creation of a corporate site should be conducted on the basis of some separate components. Among them is design. The design of the resource implies a certain part of the corporate style, in which all the company's image elements, from business cards and envelopes, to forms and folders, should be presented.

Design of a corporate site, in principle, like the entire portal, should be created by a professional in his field. This can not be trusted, for example, by accountants, even if they are familiar with the process of developing network resources. Of course, the project engineers can also be programmers of the enterprise. It will be cheap, but not too high quality. If there is a desire to develop the resource yourself, then this process should be viewed from the standpoint of a design project.

Content must be of high quality

The creation of a corporate website implies that perfection is a necessity. And this can be said not only about the design and software component of the resource, but also about the preparation of content. To fill the portal you need to use only the best photos. Accordingly, it is necessary not only to acquire a good camera, but also to study the main points in working with it. Having typed the text, it is necessary to send it on check to the corrector. It should be understood that bad photos and texts, in which there are many mistakes, can not positively affect the image of the enterprise.

What else do you need to know to create a corporate website that can attract regular customers? At the present stage, a resource that is not renewed for a long time will not be of interest to anyone. However, this does not mean that you can add any information to the portal. It should be borne in mind that it must be relevant. In other words, the reader, after reading the article, should not be questioning why it was written and added. This procedure, like adding content, can hardly be trusted by external experts. Therefore, we must take into account that the information should be provided to customers in an optimized form.

Each individual text should be approached by realizing for whom it is created - for customers or for suppliers, for journalists or for state structures. In such a situation, the illustrated material should be qualitative, and the text before the compilation should be subtracted by professionals or proofreaders.

Design should be updated

What else should the development of a corporate website be based on? Do not forget about redesign. Visual design should periodically change. Due to this, it is possible to single out the dynamism of the enterprise, as well as its compliance with all changing conditions. When changing the design, do not forget to transfer the old information. Content must be available. With this help, you can emphasize the experience of the enterprise, continuity and other components that are strongly associated with stability. It should be understood that both dynamism and static should be present simultaneously. In this situation, the law on the struggle and unity of opposites is reflected.

What structure is typical for projects?

Corporate resources are based on a complex of structural components. At the time of the development of a certain portal, some elements can be deleted or added. What are the components of corporate websites? Examples of the main sections are given below.

  1. Main page.
  2. Navigate the resource.
  3. Data on the company, its products and services.
  4. Prices for goods and services (price list).
  5. Section in which information is provided for partners.
  6. The system of the order and its processing.
  7. Company news.
  8. Feedback.
  9. Sections in which information on contests, drawings, promotions will be posted.

What do you need to add first?

The "Company Information" section on corporate sites usually contains detailed data. It can be divided into the following subsections:

  1. Contact information in which addresses, telephones, faxes, etc. should be listed. Often, names, positions and photos of employees, their phones and mail addresses are added.
  2. For clarity and comfort, a subsection with a map of the district in which the enterprise is located can be added to the site. Usually indicated not only the location, but also the routes to the office on public transport or a private car. Accordingly, you should specify the route numbers and distance from the key points.
  3. History of the company. It needs to be shared with potential customers in order to improve the image. Naturally, too large texts are not welcome. But it is required to describe the main points in the development of the firm.
  4. If there are licenses with patents and permits, then it is necessary to create a separate subsection in which information about them will be indicated. The availability of this documentation will allow customers to make sure that the company's products comply with all norms and standards.

What you need to know about promotion?

Promotion of the corporate website plays a rather important role. After creating a resource, you need to take care of quality promotion. Delivering data on new products to potential customers can be done in several ways. You can resort to free technology. However, promotion in this situation will require a lot of time.

At the present stage, there are also expensive options for promotion. It's about contextual, banner and media advertising. With it, you can achieve the desired results in a relatively short time. At a time when advertising will fall on the Internet, it will immediately begin to function. Long-term results can be achieved through search optimization. But its cost will be significant in comparison with other methods. In addition, at decisive moments, the level of qualification of the specialists involved can also be affected.

Success depends on small things

The best corporate site is able to create someone who is ready to spend time on it. If there is a desire on the part of the developer in the development of his project, the formation of a resource can cost a relatively small amount of money. But there will be much more time to develop and advance in this situation.

If there is a desire to create a really good resource, then even the smallest at first glance details should be taken into account. Only in this situation can we talk about the success of the project.

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