Businessman Michele Ferrero: biography, success story, photo

This is the story of the richest man in Italy, the story of who created the products, taste, names and appearance of which 96% of the population of Russia at the age of 3 to 50 years know, the story of a talented, successful and really in love with his work person - Michele Ferrero. Biography, family, a certificate of business and a couple of little-known facts about this man and his offspring - you will find out all this if you read the article.

Briefly about the main

Few people do not know a terrific film about an eccentric pastry named Willy Wonka and his little friend Charlie. An amazing journey through the chocolate factory, the magical world of sweets and fantasies amazes the imagination for several decades. Many spectators are more fascinated by not even chocolate rivers, caramel grass or apples from candy, and Mr. Wonka's desperate love for his enterprise.

Similarly, the success story of a family of real confectionery magnates from solar Italy, which began at the beginning of the last century with the name of Pietro Ferrero, inherited from his father a small bakery, can not but surprise. Years of hard work, unconditional talent, loyalty to selected ideals, and amazing enterprise mixed with a droplet ... bad luck gave the world a chocolate nut-nut paste Nutella, a series of treats for children Kinder, a small holiday named Kinder Surprise, stunning Ferrero Rocher sweets, delicate Raffaello and Tic Tac.

The secret of success of the great pastry chef

Michele Ferrero is the son of Pietro, who was not afraid of change and transformed his father's inheritance beyond recognition. Funny by nature, a successful businessman by nature and a real workaholic for life, Pietro quickly won a clientele delicious sweets. The hit of sales in his shop were chocolate sticks with nut stuffing. The famous saying about how misfortune helps in life, played a key role in the life of the Ferrero family.

Once the chocolate sticks melted, but the confectioner's owner did not get confused, did not throw away the illiquid goods, he offered it to his customers in the form of spreads for the freshest buns. This delicacy was so much enjoyed by visitors to the pastry shop that Pietro had to put the production of nut paste on the stream, so the world knew Nutella.

Four years of existence of a confectionery shop have forced Pietro to expand the child and to open factory. The case was started in 1942, already in 1949, Michele Ferrero began to help his father, and in 1957 took the reins of the company on himself.

An amazing feature of becoming a corporation Ferrero was that its creators worked tirelessly on the brand. Pietro established a successful business, he brought his products to the national level, but international recognition was achieved precisely by Michele Ferrero. The success story of his brand is associated primarily with the constant development of new products, over the creation of each of them he worked on average about two years. During this time the novelty from the company went a long way from a simple idea to an excellent treat with a unique taste, original appearance, a unique way of serving and a label.

Family affairs

The company Ferrero, officially founded in 1946, is currently one of the largest producers of sweets in the world. What started with a single enterprise grew into an international network of plants (16 worldwide). A huge distribution network with representative offices in Europe, Asia and the USA is engaged in sales of products, and 22,000 employees work for the brand.

But, despite such colossal scale of production and turnover (8 billion dollars a year), the company has been in the hands of one family for more than 60 years. Biography Michele Ferrero (photo presented in the article) is inseparably linked with the company. His private life is a mystery that he took with him to the grave. It is unlikely that there can be found many skeletons. His father Pietro spent his whole life working on his pastry shop, and his wife helped him a lot. Apparently, the violent Italian temperament helped to survive the business even in the most difficult times, and a strong family only linked what was already strong.

This constancy also appeared in the family of Michele Ferrero himself. He was married once, from marriage he had two sons. His wife, Maria Franca, like Michele's mother in her time, was a faithful companion for her husband. Petra Ferrero in many ways helped her husband Pietro, she took direct part in the affairs of the company.

Similarly, Maria Franca became a real muse and support for Michele Ferrero, the biography of this woman is identified with the family and tireless work in the fund, based on the means of the corporation. By the way, corporate support, mutual assistance and concern for its employees - this is a feature inherent in the company Ferrero.

The confectionary magnate died at the age of 89, in 2015, by that time he had already transferred his affairs to his sons - Pietro and Giovanni. This happened in 1997. Sons proved their professionalism and did not disgrace their father, showing themselves to be excellent dealers.

The rich also cry

To my great regret, Michele managed to survive one of his boys. In 2011 his son Pietro was killed. The Ferrero family was distinguished by some closedness. They devoted themselves entirely to business and family, did not give interviews, and therefore all the events in their lives could be learned only from the yellow press.

Pietro crashed while riding a bicycle while on a business trip to South Africa, no details of the story could be achieved even after several years. It is known that Michele Ferrero last years of his life spent in Monaco, his children lived in Belgium.

Pietro Jr. had a family, in the care of a young widow there were three children. Pietro was the eldest son of Michele, he directed the production part of the corporation, and Giovanni was in charge of financial matters in the family business. The brothers had equal rights to the company. After the death Pietro Giovanni took the reins completely in his own hands.

On the paternal footsteps

The success story of Ferrero depends on the people who work for it. Each employee is valuable, and the longer the joint work history of any worker and his employer lasts, the company treats his veteran with great respect.

In due time the staff of hired personnel was counted in units. So, Pietro Ferrero hired six assistants for himself, after years the corporation grew to several tens of thousands of people. By the way, the first plant was opened in a small town of Alba in Italy, to this day the first production of the corporation is occupied by every second inhabitant of this locality.

It is noteworthy that none of his father's sons interrupts the family tradition, men of the genus Ferrero for the third generation in succession are faithful to the cause of their ancestors, moreover, they tirelessly work on its further development. The era of prosperity occurred at a time when the company was controlled by Michele Ferrero. A family photo with him and his family is a graphic illustration of the fact that while the brand is in the hands of these people, he will please his admirers.

World Celebrities

The range of products that the company produces is great, but there are top products that are recognized and loved all over the world not only by children, but also by their parents:

• Candy Ferrero Rocher - surprisingly tender praline, covered with chocolate glaze and a sprinkle of crushed hazelnuts.
• The company's sales leader is Nutella chocolate-nut paste, a lot of people start their day with a sandwich.
• Exquisite Raffaello - who does not know this snow-white delicacy, consisting of a light cream, covering almond nut? All this deliciousness is in a crispy waffle shell, covered with coconut shavings - the finishing touch of candy.
• The Kinder line of products is mainly children's chocolate. According to the creators, it is 42% of natural milk. This useful yummy is especially popular in the form of eggs with a surprise and chocolate portion slices.

It is interesting

For its long history, Ferrero companies often had to overcome obstacles. The creators raised their offspring in the difficult post-war period, they invented products that would be interesting to buyers, and created real masterpieces, because even after decades of sweetness Pietro and Michele do not lose their devotion to sweet tooth. Almost with each product there are many interesting facts, about which very few people know.

So, the famous "Kinder Surprises" are the products that Michele came up with to help moms distract the kids during purchases in the supermarket. Eggs with toys are not sold in the States, their laws in food should not contain inedible elements. In the hottest time of the year, the company stops trading chocolate figurines, because the products that have lost their marketability will not add to the popularity brand. Michele thought up his children's chocolate with a high milk content, because he could not bear to drink it in a pure form from the cradle.

Raffaello sweets were created precisely to defeat the heat, in this dessert there is not a single ingredient that would suffer from too high temperature on the street. The secret of "Nutella" has not been reliably revealed so far, there are many variants of fakes, but none of them compare with the taste and aroma of the original. Ferrero annually buys a third of the world's harvest of hazelnuts for its production needs, because this component is the basis of many of the company's products.