Brand La Senza. Shops in Moscow

Underwear - it's not just things in the wardrobe. Thanks to him, a woman achieves many goals. For example, he lifts his spirits, attracts the attention of men, corrects his figure.

And every representative of the beautiful half of humanity seeks to choose only quality kits suitable for her mood or attire. Unfortunately, not all are available to expensive products of this category. Most often high-quality linen is not cheap. Most often, but not always!

Canadian manufacturers offer quality and inexpensive linens La Senza. Shops in Moscow are already waiting for their customers.

History of brand development

The history of the trademark La Sensa begins in 1966. At this time, two entrepreneurs from Canada founded their company Suzi Shier. They were Steven Gross and Irving Taitelbaum. Their efforts opened a women's lingerie store in Sherbrooke.

And only in 1990 appeared the brand "La Senza" and its brand shops. Its development led to the emergence of a joint-stock company with the same name in 1993. During this period, Suzi Shier was one of the divisions of the society.

The brand quickly gained popularity. It was favorably distinguished by the quality of products, which could be purchased at an affordable price. The retail network expanded. There were all new points where you could buy La Senza goods. Stores in Moscow were discovered much later.

Trading network of the company

To date, more than six hundred stores of La Senza have been opened all over the world. And half of them are in Canada, and the other half in other countries. The company's sales network covers thirty countries, where consumers already recognize the brand La Senza. Addresses of stores in the world can be found on the official website of the company.

The head office of the company is in Montreal. It is from there that all departments are managed. There are several of them:

• La Senza Lingerie. This branch has more than two hundred points in Canada and the United States of America. This division is engaged in the sale of women's and men's underwear, clothes for sleep.

• La Senza Girl sells clothes for girls between the ages of eight and fourteen. Under his leadership there are seventy-six shops.

• Anne.x sells stylish women's clothing, which can be purchased in one of the thirty-four stores located in Canada.

• La Senza International does not sell products. The task of this unit is the licensing of operations performed by other branches.

One of the important differences of the company from other manufacturers is the lack of their own production. The company "La Senza" concludes contracts with other enterprises for tailoring. At the same time, they very carefully approach the issue of choosing their partners.

Product range

The trade brand La Sensa is distinguished by its concept, which the company adheres to. The main feature of the company's underwear is a combination of such incongruous, seemingly, things as luxury and comfort, seductiveness and quality. Here come the women who give preference to cotton things, and those who choose erotic underwear. Both of them will be able to choose the right underwear brand La Senza.

Shops in Moscow, as well as in other parts of the world, however, offer not only lingerie. The assortment of the company is much wider. To date, under this trade mark, men's underwear, pajamas, swimsuits, home clothes, stockings and many other products are also sold.

Another difference between the company and its competitors is the eccentric way to advertise its products. The firm does not involve in the advertising campaign of famous top models with huge fees. Instead, company specialists are looking for cheaper, but effective options.

For example, in London before the Christmas holidays, a bus with an advertisement of the firm was rolling around. It was equipped with booths, where women could try on the models they liked. Another example of creativity - an action aimed at men who want to buy their lingerie underwear as a gift. During the promotion, they were asked to watch a video, where models with different sizes showed the company's assortment.

After watching the video, the man chose a model that is the same size with his chosen one. It helped to choose linen as a gift of the right size.

La Senza. Shops in Moscow

As mentioned above, the brand stores have already opened in Russia. The full list is difficult to put in one article, since there are a lot of them from the company La Senza. Shops in Moscow, which are most popular, are located at the following addresses:

• Presnenskaya embankment, house 2.

• Prospect Vernadsky, house 6.

• Kievskaya square, house 2.

• The Earth Shaft, house 33.

Visiting one of the shops, you can always choose for yourself something suitable.