A soft and unique aroma "Bleu de Chanel"

At the end of the summer of 2010 a new creation of the world-famous perfume house CHANEL - a novelty of men's perfume, toilet water "Bleu de Chanel" was published. Its name is inspired by the scent of the beginning of the thirties of the last century with the same name.

"Bleu de Chanel" is a man's fragrance created by the famous perfumer Jacques Polge. Packaging and a bottle of new musky perfume in the design have strict, exquisitely-blue tones and elegant lines. A saturated blue, almost black, color, known among artists as "royal", emphasizes the concept of fragrance. Perfume composition was created for men who choose the color of the costume for the car, and the fragrance for the mood.

Ideas embodied in the new fragrance

The main idea of the composition was the creation of a perfume, which has an unexpected and even audacious character. According to Jacques Polge, representing his creation, "Bleu de Chanel" is an energetic fragrance that breathes spice, then freshness, then the dryness of the woody smell. Only in interaction with a warm skin perfume begins to radiate fresh energetic notes.

The fragrance composition is built on the opening notes of lime, bergamot, lemon, vetiver and pink pepper, creating the first impression. In this part, the true pleasure of complete freedom is brought about by the freshness enveloping the skin.

Behind them, through the magnificent combination of energy-bearing, determination and thirst for the actions of the aromas of grapefruit, cedar and labdanum, the aromatic heart of the novelty opens.

Endless self-confidence and own strengths give the compositions the final notes of sandalwood, ginger and incense. Innovations made in the formula of perfume, allow its use after shaving. Refreshing the skin, it envelops the train with a pleasant aroma.

Disadvantages of perfume composition

The fragrance from Chanel "Bleu de Chanel" did not live up to the expectations of the majority. It did not become an event of the year, a milestone for a company that starts producing fragrances for the general public. Being a mixture, the fragrance still combines the most successful notes of musk odors, selected in an ideal proportion and providing a bright effect of the freshness of the forest. A bouquet of aroma can be referred to the category of "cold".

Despite this, on the basis of "Bleu de Chanel" you can create really exclusive things, correctly selecting the distinctive notes. It's just a pleasant everyday smell, suitable for both the young man and the man who lived.

Advertisement "Bleu de Chanel"

On the other hand, the new fragrance, thanks to the advertising campaign and a loud name on the bottle, will be sold perfectly. The impudence and vivid nature of the perfume received a powerful support for the commercial, shot by the famous director Martin Scorsese against the skyscrapers of New York. The fragrance was chosen by the French actor Gaspard Ulliel. Plot theme: the eternal relationship of a man and a woman, transferred to a modern metropolis, emphasize the concept of perfume composition. For lovers does not matter the change of scenery, the main thing is that since the creation of the world the relations themselves have not changed. "Blue de Chanel" - this is the perfume set that every real man should have in his collection, and then from him will always come not only a pleasant and unusual smell, but also self-confidence.