Window dressing. Shop window decoration in the pharmacy and in the store

Attractive goods in the window - a pledge of the popularity of the store for a large number of curious buyers. Based on the theme and range of products, you should choose and design the street side of the store. What are the rules for registration and how best to apply them?

Shop window. General rules

In the event that the seller can offer the buyer the goods of several well-known manufacturers, it is advisable to decorate the showcase with the most branded products that are presented in the store in a wide range. Making a display case for goods that are not popular or represented by not the most expensive sizes can be the reason for the decrease in the number of visitors, since the buyer, having not satisfied his need to buy the product he needs 1 time, is unlikely to go into the same store again. Exposed goods should be in harmony with the overall interior of the showcase and its color scheme, and also cause positive emotions and cheer up potential buyers.

Storefronts on high floors

The most attractive for buyers are the goods in the showcases of the first floors, since visitors can thoroughly consider the offers. If the showcase is located above eye level (from the 2nd floor and on), then it is necessary to use other methods of attracting buyers. One of them is an increase in the size of the proposed products, this can be done through the display of large models of goods sold, as well as the design of photo displays with a large image of the proposed products.

In such windows it is advisable to maximize the use of glazed areas, use brighter and "cheerful" colors, fantasize with contrasts and non-standard accessories. Registration of the storefront on the upper floors of buildings is complicated by the fact that the information that must be conveyed to the buyer (size and time of discounts, special offers , etc.) should be highlighted especially. A good and beneficial solution to this problem can be the allocation of light.

Use of dummies

It's not a secret that any product looks much better if it does not hang on a hanger or lies on the counter, and is dressed on a dummy. The seller, exposing the dummy in the window, can solve several of its problems. Firstly, with a successful combination of things, he can sell a product that remains unclaimed for a long time and is stored on shelves. Secondly, he can sell a complete set of several garments presented on the dummy, since buyers very often purchase goods from the storefronts. Thirdly, on the dummy it is possible to present exclusive and expensive models together in branded ones. When the prices for the products represented on the mannequins are mixed, there is a very great chance that a more expensive model will be profitable. In the latter case, to attract customers, mannequins can be supplemented with various accessories, shoes, ornaments, and so on.

Such a commercial move will attract more visitors to the store, because it is much more pleasant to look at a mannequin that resembles a person than a plastic figure resembling a human body, without the head and limbs. The decoration of shop windows selling shoes and clothes should be as much as possible oriented to events from the life of customers. It can be a romantic installation of 2 "enamored" mannequins at a table in a cafe. Or a "family" idyll at a ski resort where parents teach their child to ski. Fantasy here has no boundaries.

Game of light when choosing a design

In the heyday of computer technology and computer graphics, as well as all sorts of light solutions, the problem of attracting the attention of customers to showcases has decreased noticeably.

Widely used LED illumination of information parts of storefronts. The game of light can be advantageously selected individual elements or items, to which the seller wants to convert the maximum number of views of customers. The window dressing in the pharmacy is often accompanied by LED backlight, as the nature of the products sold does not involve a large selection of combinations to attract buyers.

Many sellers use the lighting and lighting of shop windows and in the dark, despite the fact that the store at this time does not work. Passing by such a showcase, the buyer will certainly pay attention to it, it causes positive emotions and excites the desire to go to the store during working hours.

Making a showcase using different highlights, of course, creates additional financial costs for the seller, but everyone likes holidays and festive mood. And this "elegant" showcase always creates a sense of celebration, and the desire to make a purchase specifically for him.

Potential buyer of your store

The seller should know which category of buyer he is targeting, know his demand for the goods he wants to offer. The show-window should reflect as much as possible all specificity of the sold goods and show all its winning sides. The buyer, starting from the storefront, should be sure that in this store he will acquire the product of interest at a price that is of advantage to him.

The display of the display window should be regularly updated, as the interests of buyers are different, and with the frequent updating of the windows there is the possibility of attracting a new buyer and, accordingly, gaining greater benefits. If the shop window is long, you can create several separate expositions on various topics that satisfy the tastes of different categories of customers.

In this case, the seller will be able to demonstrate a greater amount of goods and safely zonirovat showcase on the information and exhibition parts.

Human factor

In our time, when walking through any city, eyes run away from the number of colorful bewitching shop windows. Not every store owner can create a masterpiece on his own, which will attract buyers' views. Therefore, more and more often sellers trust the design of the shop window for professionals. But this is far from guaranteeing an increase in the number of buyers.

After creating the face of your store, you need to monitor and care for it. A picky buyer will not enter the store's premises if there are traces of someone's fingers or dust clouds in its corners. Therefore, cleaning and maintenance of constant cleanliness will guarantee that passers-by with an enviable frequency will look into the store. To attract buyers, you can place photos of storefronts, the design of which was carried out according to all rules, in the free advertising booklets of the city.

In the era of megacities and a catastrophic lack of green spaces in cities, showcases decorated with bushy plants and decorative flowers look very attractive. Even if the shopkeeper's plans do not include the acquisition of a new thing, then any connoisseur of nature will certainly want to visit such an oasis and, perhaps, look to himself for something in the future.