What are the most popular products in Russia?

To understand which product is most in demand in Russia, experts conduct various marketing research. This is necessary to regulate the market, optimizing the ratio of domestic and imported products. Now many different things are imported from other countries, mainly from China. This is due to the low cost of such goods. On the way to active exit and popularization of domestic producers among the population there are many difficulties, the main one of which is the legislative base. Recently, the government is engaged in supporting small and medium-sized businesses, to create new enterprises and develop certain industries, special projects are being developed. They are aimed at meeting the demand of the population and producing the most popular products in Russia. It is about this type of products will be discussed further.

Running products

The rating of the most popular goods in Russia is determined by the popularity of these or other types of products. Most often these are essential goods, fashionable things. In general, it can be said that this is an object that meets the priority needs of a person. If we consider the domestic market, then our people, of course, demand for food, household chemicals, cosmetics and hygiene products, textiles, household appliances and electronics. A separate category, included in the top most popular goods in Russia, is products for the youngest part of the population - for children.

Grain products

With the question of which product is most in demand in Russia, the first thing that comes to mind is food. Among them, you can identify the main element, without which there is not a single meal in the Russian house - bread. No wonder he has a special place in the diet of each person, because he saved in the most hungry years. Maybe that's why bread has such an important role to play. Of course, it is one of the most popular products.

Do not forget, in general, a group of grain products. Most Russians necessarily have flour in their house. Eating is often accompanied by another product of this category - it's cereals. Not all countries can boast of such variety and choice, but Russian residents actively include cereals in their diet.

To this group of products is another popular product - macaroni of various kinds. This is a cheap product that is available to the majority of the population. In the domestic market, various bread products are in great demand.

Livestock products

This category is the most popular and sold goods in Russia. Livestock products are accounted for in a certain ratio in the calculation of the consumer basket, since such goods are needed to ensure a healthy diet. This commodity group, in turn, is divided into three large categories:

1. Eggs and egg products. They contain a protein of good digestibility, a rich vitamin and mineral complex of elements such as A, D, E, B, essential amino acids, as well as choline and lecithin. Even though eggs are a source of a huge amount of cholesterol, the rate of their consumption is 292 pieces per year.
2. Meat and products from it. The nutritional value of this product is due to high-grade proteins. In meat, a lot of water and protein, as well as extractive, nitrogenous substances and lipids. Meat products that are in demand among the population include by-products, semi-finished products, sausages, smoked products and canned goods.
3. Fish and products from it. The rate of consumption of this product is more than forty kilograms per year per person. This category is represented by a great variety and choice. It includes fish of various processing methods (live, chilled, frozen, salted, marinated, dried and smoked), caviar goods, culinary products and semi-finished products, canned food and preserves.

But in the implementation of these products, despite all their advantage in the form of popularity, there is one trick. It is compliance with storage conditions. People involved in the marketing of such products must necessarily remember them and observe them.

Fruit and vegetable products

This category also includes the most popular imported goods in Russia. In particular, this is fruit and vegetable products. She is just a storehouse of vitamins. But more than fifty percent of this commodity group consists of foreign fruits and vegetables. Mostly they are imported from warm southern countries, such as Turkey, Georgia, Spain, Ecuador, Colombia and Greece.

Dairy

Another popular group on the domestic market is dairy products. Among Russians, preference is given to milk. It can be of varying degrees of purification and heat treatment, the percentage of contained fat and the level of additives. The products on its basis include cream, cottage cheese, sour cream, cheeses and butter. The latter is presented in a large assortment. It can differ in the amount of fat, salt, moisture and sugar.

A separate place can be allocated for sour-milk products. These include all products on a dairy basis with the addition of special bacteria. It's kefir, fermented baked milk, sour cream and even cheese. All of them are of great benefit to the human body and are sometimes used for preventive and therapeutic purposes.

It is impossible not to mention the product, which is one of the most popular goods in Russia. It is specific and very vividly characterizes the domestic market - it is condensed milk. It is a product of evaporated milk with the addition of sugar. Condensed milk is actively used in confectionery, and many people, it replaces the usual derivative beet.

Household chemicals

To the category of the most popular goods in Russia is this type of product. Now, for sure, no man represents his life without the components of this commodity group. The rapid development of the chemical industry in this direction in the nineties led to the fact that the range of these goods has become very extensive. This group includes the following components:

• Adhesives;
• Abrasive products;
• Paint and varnish goods;
• Mineral fertilizers;
• Means for pest control;
• detergents.

The latter are represented by a huge variety of products that are used by man everywhere. People use them to care for dishes, a bathroom, a sink, a toilet, clothes, furniture, floors, etc.

In Russia, the most popular company that produces detergents is the American Procter & Gamble. Under its brand, such powders as "Myth", "Tide" and "Ariel" are produced and sold on the domestic market. More than seventy firms experience their goods on Russians, but Procter & Gamble, Henkel KGaA, Reclitt Benckiser, and also domestic "Nefis Cosmetics" are the most popular.

Cosmetics and personal hygiene products

This category belongs to the most popular goods in Russia, because without it the life of modern man is impossible. If you classify an infinite number of personal care products, you can combine them into three large groups:

1. Hygiene products. This includes products for skin care, hair, mouth.
2. Decorative cosmetics. Its main purpose is that it emphasizes the natural beauty of a person and hides small shortcomings.
3. Perfumery. It is represented by a large assortment. This and toilet water, and perfume, and scented water, and the spirits themselves. It is the perfume - the most popular product in the Russian market on the eve of the New Year or Eighth March. Perfumery occupies a leading position in sales in the Internet space. This is due to the fact that in this way it is more profitable to purchase such products. Regarding perfume there is also such a feature as the constancy of choice: many people prefer one flavor and, having ordered it on the site, they are sure of the unerring nature of their choice.

Among all cosmetic products and hygiene products among Russians, anti-aging creams, shower gels, soaps, deodorants and antiperspirants are in demand.

If you determine the most popular brands, then you can identify such brands as "Black Pearl", "Clean Line", Avon, Nivea, Garnier, Maybelline, Oriflame.

Electronics & Gadgets

In the age of information technology, virtually everyone uses electrical goods in their lives. Due to the fact that time and science do not stand still, their range is constantly updated. In place of one, once popular models come to others. Over the past fifteen years, several generations of gadgets have changed. People also always want to be in a trend and have the latest innovations, so the demand for electrical goods is very large. This applies to the domestic market. These devices are designed to facilitate the daily duties that fall on the shoulders of a person. Among the most popular brands that produce almost the entire range of equipment, you can distinguish LG, Lenovo, Samsung, Apple, Phillips and Acer.

Appliances

The most popular Chinese goods in Russia are mainly this group. People are attracted to cheapness, which is caused by low cost. This is due to the fact that many world giants of this industry have their branches in China, where the payment of labor is not so high.

Many people prefer to choose household appliances in person, because this makes it possible at least to visually assess its quality. But this in no way affects the popularity of online stores that sell this type of goods.

At the moment, the demand for small household appliances has increased noticeably on the home market. These are irons, blenders, juicers, and meat grinders. Its significant share has products designed for beauty and body care. Here you can include hair dryers, razors, epilators. The popularity of this segment of household appliances is explained by the possibility of its presentation as a good gift.

Clothes and accessories

This category is mainly represented by the most popular goods in Russia from Moldova, Turkey and China. Leadership in the sale of clothing and accessories is due to their intended purpose, that is, protection of the skin. The second factor that determines the popularity of this product is the man's desire to express his individuality.

Finding your target audience in this area is not so difficult. It does not matter how the sales will be realized - whether it's a real store, or Internet portals. Buyers of clothing and accessories through electronic resources are twenty percent of the total number of Russian residents.

Toys

Toys are the most popular goods in Russia from China. They have a fairly long life cycle, because they are relevant for people of different age categories.

Depending on the purpose of this product, it can have a completely different audience. This can be both young children and wealthy adults. The latter often collect handmade toys. That is, the implementation of this product can be designed for a heterogeneous segment of the market, which indicates good business opportunities.

Medications

This product of the chemical industry can not help but be popular, as it, like the previous ones, is designed to meet the vital needs of the individual. In this case it is the need to be healthy. The target audience for medicines is very rich. This is evidenced by the huge number of pharmacies, located literally at every step.