Shop - cafe: how profitable to open?

What is a shop - cafe?

The store, combined with a cafe is of two types:

1. A large supermarket with an area of 1200sq.m. With an expanded group of culinary, salads, semi-finished products. Often such supermarkets are located in shopping malls, city and even district. The cafe in this paper is an auxiliary structure that helps to eliminate almost to zero the write-off for perishable items, as well as the loading shops, which are usually designed with a large margin of productivity.
2. The store is a specialized format "Cooking-semi-finished products", supplemented by a mini-cafe, which will give up to half the profit of the complex. Such a retail complex is available for small businesses, since it can easily be located separately from shopping centers in a residential area, in the city center. The essence of the format is simple! If buyers wish, they can buy semi-finished products in their raw form and cook them at home, but they can also have a snack in the café area, they can take or order ready meals from the cafe home.

In both cases, there is no sale of strong alcohol in the cafeteria, preferably beer for bottling.

What do you need to open a shop - cafe?

1. To start a business, you need money. In this case, a large format will require about 30 million rubles, and for a small format - about 10 million rubles. Based on the business plan, you can qualify for lending, and consider this possibility in financial planning. Put additional money for emergency needs in the first 6 months of the outlet.
2. When you have found the means, proceed to the search for a retail space. For a large format, you need a room with a total area of about 1800-2200 sq.m., and for the format "Cooking" - about 350-550kv.m. The square will also include a trading hall, a cafe hall, and workshops, and ancillary facilities. Necessarily need a separate loading of raw materials and goods. The commercial premises should be chosen carefully. The facade should look at a very through street so that there are enough buyers. A good façade with showcases is recommended, which can be used for advertising. In the cafe area showcases showcase the interior and the way people eat deliciously inside!
3. To conduct business it is necessary to open a legal entity. Most often open IP or LLC. The first is suitable for a small format, the second is universal, but much more complicated in all respects.
4. The next stage will be the design of the design of a shop and a cafe. In the "store - cafe" format, you need a slightly more creative approach to design. Trade equipment and equipment for cafes should be chosen in the same style. In a large format, cafes can be equipped with ordinary tables and chairs, and a smaller format is better equipped with racks and bar stools.
5. After approval of the design of the project, equipment is purchased. The choice of the contractor should be based on reliability, reputation, completeness of services and product range, pricing policy. The equipment company must provide comprehensive services and adequate prices. We caution against choosing the cheapest contractor!
6. In parallel with the purchase of equipment, it is necessary to create a design of the facade and signboards. The shop-cafe should open with a fully repaired, decorated facade. The sign will have to be officially registered.
7. Immediately after repair, you need to start obtaining a license for alcohol, if it is sold in a store or a cafe. Even if you only offer a draft beer license is necessary. The list of documents can be taken in the Trade Department of your district.
8. For 2 weeks before the opening of the store-cafe, advertisements should be distributed. It is recommended to order the banner "Soon opening" and to display on the facade or near the store. Buyers well perceive advertising on the facade and in the storefronts: place ads on discounts there, about the possibility to order ready meals or snack right in the store. It is useful to order advertising in elevators or near the entrances - inexpensive and very effective! Add information about the store-cafe to all local Internet resources, this will help quickly gain momentum. For a small format, it is recommended to create a small website that promotes the delivery of ready meals in your area.

The shop-cafe opens almost like a simple store, but it has more possibilities for the buyer! If the small format "Cooking" is opened, then such a point will be a real joy for many people in a sleeping area or a small city: people usually do not have enough entertainment and inexpensive leisure near the house. Also, people can first try the dishes, and then buy it - it is useful in the implementation of cooking and salads, where for the growth of sales it is important to trust the customers for quality.