Secrets of the Diamond Fund

Crossing the threshold of the jewelry store, visitors seem to be in the treasury of the Sultan. But very few people understand that the sensation of beauty and harmony is created with the help of competently selected furniture.

Trade showcases and correct lighting allow you to demonstrate the best qualities of the product. Most owners of jewelry boutiques prefer showcases from aluminum profiles. The fact that anodized aluminum meets all the requirements for showcases for this category of goods:

• Effectively demonstrate the product.
• Aesthetically consistent with the high status of products, but do not shade it.
• Make the goods most attractive to consumers.

The art of demonstrating jewelry is more demanding for artistic taste than for observing canons. Nevertheless, all commercial equipment is created from a special profile for showcases and high-strength glass, which will protect valuable goods from infringements. The assortment of furniture for the salons of jewelry includes the following types of equipment:

• Counters (open, cash).
• Showcases (wall, modular).
• Racks (one-sided, two-sided, with a mirror rear wall).
• Niches of different configurations.
• Podiums.

The variety of options allows you to choose furniture that corresponds to the area and layout of the room.

• Structural features include the manufacture of all-glass windows, showcases with top / bottom frieze, storefronts with boxes for storage, etc.
• According to the configuration, four-sided, hexagonal, octagonal and angular windows are selected.
• The back panel of the display case can be made of fiberboard, glass, mirror or perforated metal sheet.

Very often, small jewelry stores are overcrowded to such an extent that the impression of litteriness is created. The counters are so huge that the eyes instantly get tired and disappointed visitors leave, so nothing and not choosing. This is due to the wrong size and inappropriate placement of commercial equipment in the hall. The fact that the area of visual perception of a person is only 40 cm. This was the reason for creating special structures from the aluminum profile intended for demonstration of jewelry:

• Step counters allow you to consistently cover a limited area, without overloading the visual apparatus.
• High stalls usually have a larger width (50-60 cm). But due to the considerable height, visual coverage begins with a slight indentation from the edge of the counter.
• Low counters provide a high-quality visual overview of the product due to the fact that a person has to bend slightly over the shop window.

The placement of demonstration equipment is no less important than the choice of the counters themselves. It is recommended to have counters and showcases for jewelry along the store walls, which will allow the buyer to consistently examine all groups of goods. When installing vertical shopping structures, it is worth remembering that visitors usually view products on shelves located at the face level. For exclusive collections it is better to allocate a separate zone of a premise, having equipped counters with the maximum quantity of mirror surfaces.

So why do the owners of jewelry stores increasingly prefer shopping equipment, created from the aluminum profile for storefronts? There are the following reasons:

1. A huge safety margin, ensuring the safety of the goods both under high static and dynamic loads.
2. Presentable appearance, allowing to create designs of different colors using the filling of different materials.
3. Wear resistance and non-adherence to the influence of aggressive media, as well as chemical reagents.
4. High speed of installation without the involvement of specialist installers.