Preparations "Pfizer". The "Care for You" program

Pfizer is one of the largest pharmaceutical companies. Its history begins in the distant 1849. At the beginning of the last century, the company entered the world level, but continued to develop, regularly offering consumers the latest medications. The article deals with the formation, development of the Pfizer trademark , as well as the project "Caring for You".

The basis of Pfizer

Today the preparations of Pfizer are known all over the world. However, many years ago, when two enterprising young people - Pfizer and Ehart - decided to start their own business, they had neither money nor experience in such matters. However, the first had a diploma of chemistry, and the second was a confectioner.

With the finances helped the father of one of the creators of the brand Pfizer. Newly-minted businessmen rented a small office in a very modest building located in one of the districts of New York, and began to develop the pharmaceutical market.

Santonian

The first drug of the company Pfizer was a drug based on santonin. It was used as a helminthic agent, but it had many side effects. Later he was replaced by safer drugs. Nevertheless, Pfizer won instant popularity. The owners of the young company received the drug as follows: santonin mixed with almonds.

Lemon acid

In the eighties, the company Pfizer did not produce any preparations. She concentrated on the production of citric acid. At this time, there were such drinks as Coca-Cola, Pepsi-Cola. As you know, the composition of the first and second includes citric acid, the sale of which for many years determined the growth of the company.

Penicillin

At the beginning of the 20th century, the company established export-import relations. Most of the drugs "Pfizer" was produced on the basis of citric acid. In 1928, A. Fleming conducted a study, which resulted in the identification of antibiotic properties of penicillin mold.

This discovery has become a huge contribution to pharmacology and medicine. Company Pfizer from now on was an expert in its field. Most of the antibiotic drugs supplied from the United States during the Second World War, was manufactured under this brand. In the thirties of the last century, production of vitamins C and B2 was also established. In 1967, the production of a wide-spectrum antibiotic, Vibramycin, began, which later became the sales leader.

Pfizer (90s)

In the last decade of the last century the company established the production and sale of the following products: Zoloft, Azithromycin, Norvasc, Viagra. Again, Pfizer medicines are gaining popularity. The company receives the status of the most reliable and respected manufacturer in the pharmaceutical world.

Zoloft is a drug that normalizes the work of the nervous system. Sertraline is the main active ingredient of this remedy, which is a strong antidepressant. Accept Zoloft in panic attacks, social phobia and other nervous disorders. "Norvasc" doctors prescribe for hypertension, angina pectoris.

The invention of "Viagra" has become a real event in the world of medicine. As is known, this agent is used in the treatment of erectile dysfunction. The company invested more than three million dollars in the development of the drug.

In 1999 the manufacturer celebrated his 150th anniversary. Since the beginning of the new millennium, the Center for Discovery Technology has been operating. In addition, as a result of the merger with Warner-Lambert, the company acquired the rights to manufacture and sell a number of medicines.

"Pfizer": "Caring for you"

The list of drugs produced under the trademark Pfizer is regularly updated. Scientific research and development is conducted today under the guidance of scientists of a global scale. Pfizer has been present on the Russian market since 1992. Not so long ago the "Care for You" program was launched, designed to increase the availability of medicines. The rules of participation are quite simple: you need to fill out a form in one of the drugstores that are partners of the company and get a discount card. With this card, you can purchase Pfizer products in the future.

Cardiological drugs are included in the list of drugs that Russian consumers can buy at a discount (10-50%). But in reality this list is quite broad. It also includes drugs for the treatment of urological, ophthalmologic pathologies, as well as diseases of the nervous system.

To participate in the program, you need to have a prescription from the doctor, and then fill out the application form and get a card. The assortment of goods for which the discount is distributed is regularly updated. As an example, below is a list of Pfizer medicines, which are discounted in pharmacies of a large Russian chain (Pharmacy IFK):

• "Lipimar" - a remedy that reduces cholesterol in the blood.
• "Kaduet" - a drug intended for the treatment of cardiovascular diseases.
• "Norvask" - a remedy for the treatment of heart and vascular diseases.
• Akkupro is a medicament used for the elimination of arterial hypertension.
• "Akkudiad" - a drug also intended for the treatment of hypertension.
• "Xalatan" - a medicine prescribed by an ophthalmologist for the treatment of glaucoma.

The list also includes "Viagra", "Dalacin", "Inspra", "Celebrex", "Xalacom". The project "Caring for you", of course, involves some restrictions. So, within the program, you can buy at a discount not more than two packages of one of the drugs on the list. Pfizer's partners are pharmacy chains with a total of about 9,000 points in more than seventy cities of Russia.