Points for the issuance of Coca-Cola glasses. Glasses with bears

"The holiday comes to us" is already an obligatory attribute of the approaching holiday, like a Christmas tree or a salad with olivier. Every year, advertising with a red wagon carrying the treasured bottles, appears on the eve of the celebration, signaling that this day is about to come, that the New Year miracle is about to come true. Some people just after the appearance on television of this advertising say that they finally have a feeling of a holiday.

To say that Coca-Cola is a world-famous brand is not to say anything. The importance of this corporation in the history of mankind has long surpassed these boundaries. But what would it be without successful advertising? Who among us did not want to have a Coca-Cola-glass or a Sosa-Cola-teddy bear? Why are they so popular? How can they be obtained? We will now find out all this.

Fortune, lottery!

Of course, for the development of the company, some promotional actions are needed. Everything began with the codes under the covers: buy a bottle, find the cherished numbers under the lid, send them by SMS message to the short number and take part in drawing prizes. With the development of the Internet, SMS was superseded by registration on official websites. This form of public relations is still not very effective - people do not believe that they will really benefit, considering such rallies as a kind of lottery.

Collect ... the caps - and win ...

Quite a different situation with another form of advertising. "Gather ... the lids and exchange them for the brand ..." - who among us has not heard this slogan? Each summer, before each significant sporting event sponsored by the corporation, and also before the New Year such actions are held. And they really seem to people more reliable: you collected a specific number of covers, found a place on the site of Coca-Cola, where you exchange lids for glasses, a toy, a ball or something else, defended the line, got your prize and leave contented with the company's favorite attribute Company.

About the features of shares

Such actions, by the way, also differ in form. In 2014, for example, to get prizes from Coca-Cola (glasses with bears), it was necessary to collect a certain number of points (the number of points printed on the lid itself). Now the number of covers is usually fixed, so as not to complicate life for people. Of course, to avoid falsifications, for example, a person will drink drinks from Sosa-Cola throughout the year, far from being limited to just the same product, as the family of this giant includes both Fanta and Sprite, who are also usually involved in large-scale promotions.

And then this very person of ours will appear at the points of issue of Coca-Cola glasses and will easily take away almost half of the available ones - caps can be accumulated for a year. That's why the promotional covers are usually applied some drawing, somehow connected with the cause of the advertising company, and from the action to the stock it has to be changed - you can after all bring the covers left over from last summer, for example. The quirkiness of people in their desire to get a Sosa-Cola-glass is sometimes really amazing.

Business dealings - specificity of advertising campaigns

New Year's glass with teddy bears from Coca-Cola - attribute and truth collectible. Of course, the brand produced a huge amount of "dishes" - this, in principle, and logical, given its specificity, but it was these glasses that appeared only in the winter of 2014-2015. In addition to them, there is a New Year's series of glasses, on which the company's logo stands, while others show the company Santa. The most enterprising try to even sell the entire line of four glasses: approximately they are offered for nine dollars.

At present, taking into account the price increase from 2014 and the growth of the dollar, the price of a liter and two-liter bottle is 0.9 and 1.2 dollars, respectively. That is, for the cost of ten bottles you can buy four glasses. This is a good exchange, as usually everything is exactly the opposite. But the very fact that people are trying to speculate with something like that, really amuses.

but on the other hand

Traditionally, any promotion, whether it's New Year's Coca-Cola glasses, branded bears, footballs, or something else is playing on the client's feelings. Usually for some branded products they want to get ten caps of a certain, of course, a sample. Thus, it turns out that for one glass with a logo and some, perhaps, a drawing, the customer pays such a sum, for which he could buy himself a whole set of glasses from some ordinary glass factory. But here the emphasis is on the brand, exclusivity and branded products.

For some reason the possession of any attribute from this giant puts a person on a step above mere mortals. Therefore, the choice is entirely yours: is it worth to spend money on these ten bottles to get one glass, equal in price to a set of ordinary ones, or can one cheat and, as enterprising Russian people do, put the logo and a certain pattern on simple ones Glasses with the same seal on the glass.

The centers of issuing prizes: as if tomorrow will not come

But back to our sheep. Where are the award centers, where can I get this very Coca-Cola glass? Of course, in crowded places. Most often they are placed in the largest shopping centers, and the queues behind them are as if tomorrow will never come for those who do not acquire a coveted cup. How many dramas and tragedies are associated with the direct delivery of prizes. How many times they ended exactly when it was your turn, how many times the caps themselves were lost, or something happened with them, because of what they could no longer be the accepted center!

And what a disgust for soda can you earn in pursuit of the New Year and not just a prize! And about a stomach ulcer from excessive use of the same Sosa-Cola and to speak it is not necessary. So think again, going to participate in the next promotional event.

And what exactly do they produce?

All the variety of branded cups can not be counted. For example, a couple of years ago, when the World Cup was held, there was something in the design of the cups from the cup shape of the winner of the championship - an ideal attribute to attract the attention of the client. In addition, the Coca-Cola-glass exists not only in the familiar glass form - the manufacturer produced ceramic products with images of football players, which also replenished the collection of fans of the brand. This year, within the framework of the next championship, we can expect a new line of glasses.

And, of course, we should not forget about the gifts that are distributed year after year in the framework of New Year's advertising campaigns - the famous white bears Sosa-Cola with red scarves. They sometimes change their poses and sizes, but the concept remains the same, demonstrating fidelity to the corporate traditions of the company.

Instead of a postscript

The main difference between Sosa-Cola and its competitors is the well-thought-out and proven methods of advertising. The company knows how to attract attention to itself and reward its customers for their choice, and therefore conducts similar actions. And it does not matter what is at stake is a bear, a ball, a glass or something, the fact of owning a gift is important here. The addresses of the centers of issue of prizes can be found without difficulty, in addition, they are sometimes indicated on the labels of products, so that people do not have to look again.

Be reasonable when it comes to promotions, in which you need to consume a large amount of a product, and do not forget that the excessive use of carbonated drinks harms our health. And then everything will be - Sosa-Cola!