Lost Ink - a fashionable story for good money.

The clothes of the brand Lost Ink - a new understanding of high fashion for a mass audience. The brand has combined the features of the podium and street style, enabling buyers to express their individuality. Now there is no need to choose between fashion and comfort - the designers solved this problem!

What is remarkable about the line Lost Ink? Why did the brand gain such popularity in all countries? The answer is simple: the designers of the brand have made it possible for everyone to look like from the cover of glossy publications, but at the same time their products are aimed at the general public.

History of the brand

The brand is young enough for the fashion world, its foundation occurred only last spring. It is not surprising that his birthplace was the United Kingdom - one of the recognized capitals of fashion podiums. The brand originates in the most famous area of London's West End, where sophistication and grunge joined together. Young entrepreneurs attracted to the work on the project the best designers of brands Mango, ASOS and many other retailers.

Mix of different visions in a special handwriting

The creative team of the British brand was able to create something fundamentally new. Combining the features and character of so many different styles, they were able to implement an interesting project that does not look like anything from the clothes and accessories offered on the market. In the brand line, you can find almost everything and for any occasion, be it a strict business suit or evening dress. Blending fabrics, styles and prints is the hallmark of Lost Ink. Designers revised views on ordinary things, adding their vision and reinterpreting the everyday style in a new way.

Clothing and accessories of the British brand

Clothes Lost Ink is represented by all known categories: here you will find jeans, and dresses, and jackets, and even sportswear. Successfully combining convenience and sophistication, the brand offers truly practical things. Much attention is paid to the details, which will successfully emphasize any outfit and stylishly complement the image. Materials for the main line are chosen to match the spirit of the brand: unlike and seemingly incongruous leather and chiffon, polyester and neoprene, tweed and knitwear feel great in one ensemble. The designers of the brand reflect in their creations many modern fashion trends. Here, well coexist and strict English classics, and bright avant-garde, and brilliant glamor, and much more.

Shoes fit a newfangled image

The founders of the brand pursued the goal of enabling the buyer to create a completely finished image of their goods, so not only clothing and accessories are represented in the stores of the network Lost Ink. Shoes are also an integral part of the popular brand.

The concise details, high quality and quite reasonable price - these are the distinctive features of the entire line of shoes.

Here you can find quiet models with an individual style, which will successfully underline any image. The variety of models is not inferior to many large shoe companies: stylish slips, original sandals, all kinds of winter and demi-season footwear, and much more.

Especially it is possible to note and shoes Lost Ink. Designers focused on a number of styles at the height of fashion. At the same time refined and daring models will not leave indifferent any representative of the fair sex. As in any other brand, brand shoes range from everyday and classic to festive and daring.

The Conquest of the World of the London Company

Despite its young age, the Lost Ink brand has already gained popularity among the audience. The public warmly met the creations of the British brand, and their presentations are traditionally collected by a huge number of people. The key to success has become customer focus. This is what led to the popularity and spread of Lost Ink.

Reviews about the brand are also more than flattering. Fashion bloggers around the world have noted successful models and a combination of previously irreconcilable things and fabrics. The sophistication of the lady and the daring hooliganism, combined in clothes, erected the brand in the top of the most recognizable brands.

Who is she, a girl in the style of Lost Ink?

A modern resident of a megalopolis, impudent and independent, striving to emphasize her personality - this is the portrait of the customer of the brand. Always different, but not tired to experiment, she can be a vulnerable Turgenev girl, and an outgoing tusovschitsey. The desire for self-expression is what unites all the fans of the brand.

Girl Lost Ink surely follows the latest fashion trends, but it remains. She does not look back at others, follows herself and wants to be special. This is what designers of the brand are aiming for - to give each of their customers an opportunity to realize all their stylish ideas.

Mark Lost Ink in Russia

The British brand Lost Ink was introduced a year ago in Russia, which caused rapture among the domestic public.

Clothing, footwear and accessories from the latest collections in the post-Soviet space are exclusively represented only in the online store Lamoda, which allows the brand to reach audiences from all over the country.

The only thing that should be remembered for our compatriots is that the size range of clothes does not always coincide with generally accepted criteria. The style of the brand is distinguished by a free cut that does not always fit exactly in shape. But this is not a problem, you can always pay attention to the smaller size.

Thus, Lost Ink is a new and fresh trend of mass-market fashion. Collections of designers are unusual, they arouse keen interest and catch the eye. Such an advantageous combination of street freedom and refinement of high fashion turned out to be the most profitable, and this is exactly what the girls of the whole world had been waiting for.